WEB ANIMATION STUDIO .portfolio more than design
r g raphephoto l artist digita aker filmm signer w eb deLove for films, passion forphotography and sheer joy inwriting stories for animation is howI would describe my interests.Working with a dynamic mediumlike the Internet, my challenge is toconstantly innovate.My strength is seizing everyopportunity to learn and grow.What drives me is enjoying everymoment of my life with my family& colleagues.
Born to lead h ms cratc froStar ting It’s called Focus. I always knew I would be an entrepreneur. The first steps to getting there were organising digital art exhibitions pan-India with artists from all corners of the world. This, when I was all of 18 years. Then came freelance assignments and in 2002, fresh out of graduation, I started my own company, Web Animation Studio. It’s been over 7 years now.
digital art I started Yoart.com, India’s first online digital art gallery to promote computer art. It featured over 100 digital artists from all over the world. We also organised ‘real world’ art exhibitions at prestigious venues across the country to give a fillip to this medium. My partner in this effort was Preeti Gopalkrishnan, who I subsequently married in 2004.
shows 2000 Yoart.com was a co-organiser in the 1st India International Digital Art Festival along with Subhojit Mitra from Calcutta. Dr. Rodney Chang, an American digital artist was invited to talk1999 about the evolving art form. The exhibition was held at the Oxford Book Store Gallery in Calcutta. 2001Yoart.com’s first digital art show was in 1999 at the Kala GhodaArts festival, Mumbai. We took part in several exhibitions held atthe Pavement Art Gallery, Kala Ghoda.2002 In April 2001, Yoart.com organised the 2nd India InternationalYoart.com was invited by the Kala Ghoda Association to curate a Digital Art festival held at the Nehru Centre Circular Art Gallery,show as part of its Artfest 2003. The show was held at the Mumbai. It was sponsored by Mumbaimart.com.famous Indigo restaurant in Colaba, Mumbai.
shows Kala Ghoda Arts Festival,2005 > Mumbai- A Parallel World 10 days around Mumbai = almost 1000 photos= one artwork! The 20 feet artwork was put up at the Pavement Art Gallery. I had titled the show ‘Mumbai- A parallel world’.
digital art goes interactive Worldstreet My concept Worldstreet was chosen to be presented at the Xmedia Lab held in Singapore in October 2007. The concept was to have an experimental website which will allow all the artists from all around the world to work on one street which will keep growing as the user base of artists increases. I had created the above artwork as a sample. The above pictures were taken during my presentation at The Lab.
digital art digital mural for The Times of India, Mumbai During my exhibition ‘Mumbai- A Parallel World’, I was approached by Surekha G., the chief architect of The Times of India’s Mumbai office at D.N. Road. Impressed with my style of work she commissioned me to create six different artworks using archived photographs of India’s premier English daily. For over a week, I had access to several priceless photographs defining Indian history. The artworks, each approximately 10-12 feet in width were put up in the 3rd floor office.
showsKala Ghoda Arts Festival, 2007 > Crow.d: Meeting of Minds Funded by the Kala Ghoda Association, ‘Crow.d: Meeting of Minds’ was the first show I curated, but didn’t participate as an artist. Also it is the largest show I have done so far with almost 200 feet of artwork printed on flex. I brought together 32 artists and 25 animators, including 10 children. We also organised a papier mache workshop with children to create crows, in association with the NGOs, Prerna and Akanksha. We had two kiosks where we were showcasing the animations & another one with a tablet to encourage people to draw their own version of the Crow!
Interactivemilestones 2004 Web Animation Studio (WAS), in association with 2nz won the pitch for Godrej’s 3D interactive solutions. We were in competition with 6 other agencies for the pitch. WAS in actively involved in training the team with a completely new technology and finally delivering the project. The solution was a first-of-its kind in India. 2005-2006 Was a consultant to Broadlyne (An IT company) who had won the tender to create Computer Based Training (CBT) Modules for the Indian Army (EME, Baroda). I was involved in forming a team in Baroda and training them to serve the client. We have created 6 CBTs for the EME division.The company in Baroda is still servicing the client. 2007 WAS won the pitch for the Ponds website with Indigo Consulting. Almost 100 videos were used in the website. Our unique application would pick up keywords from the user generated content and would play a suitable video. 2009 WAS helped Indigo Consulting to create a website with a wall painting application for the Asian Paints brand, Royale. The website would allow users to select their own tool and texture and go wild with the paint on the virtual wall. 2010 WAS is developing a unique 3D website using paper vision technology for the Garment brand, Status Quo.
Awards & Recognition I won the 1st Prize in the Public Vote Category at “Superpitch” at the Nasscom ‘Rhymetime in Toyland’ a 60-minute Direct-to-DVD product produced by WAS for Shemaroo won the Animation & Gaming Expo 2008 in Hyderabad award for Best Educational Content in the Golden Cursor Awards in 2009. for my series concept “Eggy”. Pictured here with my co-writer, Murali Raman. I won the 2nd prize at “Superpitch” at the Nasscom I won the Second prize at “Superpitch” Animation & Gaming Expo 2009 in Hyderabad for my series held at the Nasscom Animation & concept, ‘Teen Mastikhor’. Gaming Expo in Mumbai in November 2007 for my concept ‘Nano’. I have developed the concept for 4-to-5-minute short episodes.
Animation ................................................................................... Rhymetime in Toyland, 2008 Teen Mastikhor, 2009 Web Animation Studio was involved in a complete turnkey ‘Teen Mastikhor’ is WAS’ first in-house short animation film. solution for Shemaroo Entertainment. We help them The idea of ‘Teen Mastikhor’ began by posting invitations to be conceptualise and produce a 60-minute Direct-to-DVD concept. part of the project on a well known animation forum. What WAS was actively involved in almost every sphere of film making followed was a formation of a team. A lot of work on the film for this home video. Other than 2D animation direction and was done by freelancers working from their homes. This is truly implementation we were also active in auditions, acting classes, the future of collaborative virtual production. script writing, compositing, editing. The product combined live action with animation for the first time in this video segment.
W.A.S Re-union in Khandala Radhika Agarwal Preeti Gopalkrishnan Raunaq Sikka Yogesh MahajanShreela Tambe Nimesh Zala Hemant Patkar Gaurav Shah Diju Bernard Shahul Hameed Ravish Shanbhag Priyanka Kulkarni Mahesh Shetty I see each team member of Web Animation Studio (WAS) not as an employee, but as a partner, as a friend. The above photograph was taken at a reunion of all ex-team members of WAS in 2008. It is notable that every team Our Office at Govandi, Mumbai member has worked with me for at least three years, and today our association has continued with each person as a freelancer or consultant.
Clientele- Web Animation Studio (WAS) ..................................................... ..................................................... ..................................................... .....................................................HSBC Raymond India BC Webwise Dignity Foundation Sequel IndiaABN Amro Girnar Tea Saregama Population First AccutestFuel Films IFFCO-TOKIO Maya Entertainment Childline India Status quo2nz Animation Johnson & Johnson MAAC Verchaska HiconsGodrej Kich India Mobile 2 Win Whispering Woods Bombay Se (Dubai)St Peters School Ace Global Services Kamani Oils Citibank Ichibann CrepeAfcons Synova (USA) PRBA Reel Films StopVerchaska Aroma Organics Sukhaant- The Film Shemaroo RayluxEvavo Etours Classique Entertainment Mumbai FestivalAadhyam Dkarmali & Sons Indigo Consulting Interactive Avenues Grandmother India