Facebook marketing strategy


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Facebook marketing strategy

  1. 1. C:WINNTProfilesjtaliaDesktopMobileX HY Notes Roadshow April 2004.ppt - Apr 23 2004 - 17:39 /1<br />Swaran Soft Support Solutions Pvt Ltd<br />Facebook Marketing Strategy - As Updated On: Aug 2011<br />Prepared By <br />Mr. Yogesh Huja<br />
  2. 2. Index<br />Swaran Soft Company Profile<br />Facebook Marketing Strategy<br />Facebook Insight – Sample Report<br />Case Study : <br />Domino’s Pizza - Activity<br />Honda – Reporting Tool<br />Our Working Environment<br />Our Customers<br />Contact Us<br />
  3. 3. Swaran Soft – An ISO 9001-2008 Company<br /> We take this honor to introduce you our organization strengths & its market existence since last 11 years, in due course we have served many clients for their basic needs of IT & also serviced major giants like Honda, Indigo, Domino’s , Samsung, GE , Saudi Aramco, Global Insight, SCERT, DMRC, HUDA, Bausch & Lomb. We have a strong team of techies who know how to innovate solutions & position strongly over Internet & in IT environments. <br /> In last few years we have also developed few products, self service portals, CRM, HRMS & E-com website. These are based on ASP.net, PHP using SQL & MySQL. Following are different business areas of SPL:<br />Web & Mobile Application - Development & Maintenance<br />Brand Building Services & Social Media Consulting<br />IT Support , AMS, SaaS & Turnkey Projects<br />
  4. 4. Facebook Marketing Strategy<br />The intent of Facebook Marketing is to promote ‘India TV’ through Facebook Platform. <br />This includes following activities :<br /> Setting up pages and displaying ads<br />Creating pages on Social Networking platforms like Facebook.<br />Advertising in Facebook.<br />Detailed analysis of community posts with specific feedback.<br />Ongoing management and optimization; tracking metrics like:<br />Number of advertisements in Facebook<br />Number of fans in the Facebook community<br />Number of posts/events in communities/pages in Facebook<br />Monthly Engagement Analysis.<br />Weekly Facebook Insight report on key metrics.<br />
  5. 5. Facebook Insights – Know Your Engagement<br />
  6. 6. Facebook Activity for Domino’s Pizza India <br />Case Study – Domino’s Pizza India (JubiiantFoodworks)<br />Result : The activity was planned for 45 Days & resulted in 70,000 Plus Likes on the Fan Page <br />https://www.facebook.com/dominospizzaindia<br />
  7. 7. In House Developed – 360 Online Activity Tracker<br />Case Study – Honda Motorcycle & Scooter India Pvt Ltd<br />Dashboard View <br />
  8. 8. Project Management Environment<br />Real Time Project Updates & MIS<br />For Employees & Clients<br />
  9. 9.
  10. 10. Contact Us – Swaran Soft Support Solutions Pvt Ltd<br />India Operations<br />3rd Floor, SCO-32 Sector 12A<br />HUDA Complex, Gurgaon<br />Haryana-122001 India<br />Board : +91-124-4373221, 4268235<br />Sales : +91-9810560650, 4087227<br />Support : +91-9818833650<br />For Any Corporate Matters <br />Corporate Web: www.swaransoft.com<br />Information : info@swaransoft.com<br />Sales : sales@swaransoft.com<br />Finance : finance@swaransoft.com<br />
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