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Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
Victory of the commons
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Victory of the commons
Victory of the commons
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Victory of the commons
Victory of the commons
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Victory of the commons

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The story of this presentation can be found in this post: http://yoast.com/victory-commons/

The story of this presentation can be found in this post: http://yoast.com/victory-commons/

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  • 1. Victory of the Commons
  • 2. http://yoast.com/
  • 3. Give, and it will be given to you. Luke 6:38
  • 4. Tragedy of the Commons @yoast
  • 5. Reversed Tragedy of the Commons @yoast
  • 6. Hippie... @yoast
  • 7. History
  • 8. History @yoast
  • 9. History @yoast
  • 10. Oldest article @yoast
  • 11. Blog posts @yoast
  • 12. Business
  • 13. Business The result of all that giving: until 2010 I made no money whatsoever on WordPress. @yoast
  • 14. I was mowing the pasture all day long. @yoast
  • 15. Business @yoast
  • 16. Business The result of that: I needed a job in which I did other things (which happened to be consulting on SEO) @yoast
  • 17. The Economics of Open Source
  • 18. Adam Smith @yoast
  • 19. Adam Smith Adam Smith stated that: In competition, individual ambition serves the common good. @yoast
  • 20. Adam Smith Meaning: if every individual does what is best for him, the situation will be most optimal. @yoast
  • 21. Adam Smith Following Adam Smith would mean: do what’s best for my wallet, and thus, stop developing open source plugins. @yoast
  • 22. Tragedy of the Commons @yoast
  • 23. John Nash @yoast
  • 24. John Nash @yoast
  • 25. John Nash @yoast
  • 26. Nash Equilibrium “Everyone has to do what’s best for him and the group.” @yoast
  • 27. Nash Equilibrium Looking for a Nash Equilibrium: two equally important goals: - growing the company - improving our “pastures” @yoast
  • 28. So: making money
  • 29. Consultancy @yoast
  • 30. Website Reviews @yoast
  • 31. Premium Plugins @yoast
  • 32. Aside: the importance of good branding @yoast
  • 33. Reputation @yoast
  • 34. Reputation Your reputation is a direct result of your “giving”, but: it’s easy to lose. @yoast http://www.flickr.com/photos/49512451@N00/2814014339/
  • 35. Too many sheep on the pasture... @yoast
  • 36. Or too much mowing of the pasture @yoast
  • 37. Balance @yoast
  • 38. Conclusion
  • 39. Conclusion Just developing open source software and giving it away all the time? NOT GOOD. @yoast
  • 40. Conclusion Open Source development and making money should go hand in hand. @yoast
  • 41. Conclusion Profits support you growing your company. @yoast
  • 42. Conclusion Part of those profits should be reinvested in the pasture. @yoast
  • 43. Conclusion If we all do that, we all benefit. @yoast
  • 44. Conclusion And we all get an even bigger and greener field to play on. @yoast
  • 45. Conclusion So I don’t need just me to succeed. I need you to succeed as well! @yoast
  • 46. Conclusion So: if you have a good business model, that supports the growth of open source. That way, we can truly have: @yoast
  • 47. Victory of the Commons @yoast
  • 48. Volg ons :)Volg ons :) Twitter: @yoast Facebook: http://www.facebook.com/yoast Site: http://yoast.com/ The End.

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