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Victory of the commons
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Victory of the commons

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The story of this presentation can be found in this post: http://yoast.com/victory-commons/

The story of this presentation can be found in this post: http://yoast.com/victory-commons/

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  • 1. Victory of the Commons
  • 2. http://yoast.com/
  • 3. Give, and it will be given to you. Luke 6:38
  • 4. Tragedy of the Commons @yoast
  • 5. Reversed Tragedy of the Commons @yoast
  • 6. Hippie... @yoast
  • 7. History
  • 8. History @yoast
  • 9. History @yoast
  • 10. Oldest article @yoast
  • 11. Blog posts @yoast
  • 12. Business
  • 13. Business The result of all that giving: until 2010 I made no money whatsoever on WordPress. @yoast
  • 14. I was mowing the pasture all day long. @yoast
  • 15. Business @yoast
  • 16. Business The result of that: I needed a job in which I did other things (which happened to be consulting on SEO) @yoast
  • 17. The Economics of Open Source
  • 18. Adam Smith @yoast
  • 19. Adam Smith Adam Smith stated that: In competition, individual ambition serves the common good. @yoast
  • 20. Adam Smith Meaning: if every individual does what is best for him, the situation will be most optimal. @yoast
  • 21. Adam Smith Following Adam Smith would mean: do what’s best for my wallet, and thus, stop developing open source plugins. @yoast
  • 22. Tragedy of the Commons @yoast
  • 23. John Nash @yoast
  • 24. John Nash @yoast
  • 25. John Nash @yoast
  • 26. Nash Equilibrium “Everyone has to do what’s best for him and the group.” @yoast
  • 27. Nash Equilibrium Looking for a Nash Equilibrium: two equally important goals: - growing the company - improving our “pastures” @yoast
  • 28. So: making money
  • 29. Consultancy @yoast
  • 30. Website Reviews @yoast
  • 31. Premium Plugins @yoast
  • 32. Aside: the importance of good branding @yoast
  • 33. Reputation @yoast
  • 34. Reputation Your reputation is a direct result of your “giving”, but: it’s easy to lose. @yoast http://www.flickr.com/photos/49512451@N00/2814014339/
  • 35. Too many sheep on the pasture... @yoast
  • 36. Or too much mowing of the pasture @yoast
  • 37. Balance @yoast
  • 38. Conclusion
  • 39. Conclusion Just developing open source software and giving it away all the time? NOT GOOD. @yoast
  • 40. Conclusion Open Source development and making money should go hand in hand. @yoast
  • 41. Conclusion Profits support you growing your company. @yoast
  • 42. Conclusion Part of those profits should be reinvested in the pasture. @yoast
  • 43. Conclusion If we all do that, we all benefit. @yoast
  • 44. Conclusion And we all get an even bigger and greener field to play on. @yoast
  • 45. Conclusion So I don’t need just me to succeed. I need you to succeed as well! @yoast
  • 46. Conclusion So: if you have a good business model, that supports the growth of open source. That way, we can truly have: @yoast
  • 47. Victory of the Commons @yoast
  • 48. Volg ons :)Volg ons :) Twitter: @yoast Facebook: http://www.facebook.com/yoast Site: http://yoast.com/ The End.