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Optimize for clicks

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  • Version 3.5\n29-2-2012\n
  • On yoast.com I blog about SEO, WordPress, Magento and online marketing.\n
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  • Some of my clients\n
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  • You might as well have bought them a yellow pages listing.\n
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Optimize for clicks Optimize for clicks Presentation Transcript

  • Optimize for clicks, not just rankings
  • http://yoast.com/
  • Some of our recent and current customers
  • Part 1Boring search results
  • Seriously?
  • Seriously?
  • Slightly better... But only slightly.
  • That’s more like it!!
  • Part 2Rating / review snippets
  • Rating snippets... Heavily abused.
  • No-one stands out....
  • Which isn’t just sad, it’s frustrating
  • SEM SEO SEANo purple cows in this SERP
  • M for Marketingthe action or business of promoting products Remember!!
  • No-one stands out....
  • That’s not promotion, that’s listing!
  • No purple cows in this SERP
  • Part 3Video Snippets
  • Needed:- XML video sitemaps- OpenGraph markup- Google recognized embed codes- Video’s (d0h!) Video SEO
  • Slight bit of promotion :)
  • Part 4rel=author
  • Needed:- <link rel=”author” href=”<google+ link>” />- yes it’s that bloody simple. Author links
  • Benefits:- image appears in SERPs- more by author: rel=author
  • rel=author
  • Follow us / Get in touch:Twitter: @yoastFacebook: http://www.facebook.com/yoastSite: http://yoast.com/E-mail: joost@yoast.comAnd don’t forget to sign up toour newsletter! Questions? Remarks?