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  • Version 3.5\n29-2-2012\n
  • On yoast.com I blog about SEO, WordPress, Magento and online marketing.\n
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  • Some of my clients\n
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  • You might as well have bought them a yellow pages listing.\n
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  • Transcript

    • 1. Optimize for clicks, not just rankings
    • 2. http://yoast.com/
    • 3. Some of our recent and current customers
    • 4. Part 1Boring search results
    • 5. Seriously?
    • 6. Seriously?
    • 7. Slightly better... But only slightly.
    • 8. That’s more like it!!
    • 9. Part 2Rating / review snippets
    • 10. Rating snippets... Heavily abused.
    • 11. No-one stands out....
    • 12. Which isn’t just sad, it’s frustrating
    • 13. SEM SEO SEANo purple cows in this SERP
    • 14. M for Marketingthe action or business of promoting products Remember!!
    • 15. No-one stands out....
    • 16. That’s not promotion, that’s listing!
    • 17. No purple cows in this SERP
    • 18. Part 3Video Snippets
    • 19. Needed:- XML video sitemaps- OpenGraph markup- Google recognized embed codes- Video’s (d0h!) Video SEO
    • 20. Slight bit of promotion :)
    • 21. Part 4rel=author
    • 22. Needed:- <link rel=”author” href=”<google+ link>” />- yes it’s that bloody simple. Author links
    • 23. Benefits:- image appears in SERPs- more by author: rel=author
    • 24. rel=author
    • 25. Follow us / Get in touch:Twitter: @yoastFacebook: http://www.facebook.com/yoastSite: http://yoast.com/E-mail: joost@yoast.comAnd don’t forget to sign up toour newsletter! Questions? Remarks?