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Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
Optimize for clicks
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Optimize for clicks

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  • Version 3.5\n29-2-2012\n
  • On yoast.com I blog about SEO, WordPress, Magento and online marketing.\n
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  • Some of my clients\n
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  • You might as well have bought them a yellow pages listing.\n
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  • Transcript

    • 1. Optimize for clicks, not just rankings
    • 2. http://yoast.com/
    • 3. Some of our recent and current customers
    • 4. Part 1Boring search results
    • 5. Seriously?
    • 6. Seriously?
    • 7. Slightly better... But only slightly.
    • 8. That’s more like it!!
    • 9. Part 2Rating / review snippets
    • 10. Rating snippets... Heavily abused.
    • 11. No-one stands out....
    • 12. Which isn’t just sad, it’s frustrating
    • 13. SEM SEO SEANo purple cows in this SERP
    • 14. M for Marketingthe action or business of promoting products Remember!!
    • 15. No-one stands out....
    • 16. That’s not promotion, that’s listing!
    • 17. No purple cows in this SERP
    • 18. Part 3Video Snippets
    • 19. Needed:- XML video sitemaps- OpenGraph markup- Google recognized embed codes- Video’s (d0h!) Video SEO
    • 20. Slight bit of promotion :)
    • 21. Part 4rel=author
    • 22. Needed:- <link rel=”author” href=”<google+ link>” />- yes it’s that bloody simple. Author links
    • 23. Benefits:- image appears in SERPs- more by author: rel=author
    • 24. rel=author
    • 25. Follow us / Get in touch:Twitter: @yoastFacebook: http://www.facebook.com/yoastSite: http://yoast.com/E-mail: joost@yoast.comAnd don’t forget to sign up toour newsletter! Questions? Remarks?

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