Optimize for clicks

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  • Version 3.5\n29-2-2012\n
  • On yoast.com I blog about SEO, WordPress, Magento and online marketing.\n
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  • Some of my clients\n
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  • You might as well have bought them a yellow pages listing.\n
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  • Optimize for clicks

    1. 1. Optimize for clicks, not just rankings
    2. 2. http://yoast.com/
    3. 3. Some of our recent and current customers
    4. 4. Part 1Boring search results
    5. 5. Seriously?
    6. 6. Seriously?
    7. 7. Slightly better... But only slightly.
    8. 8. That’s more like it!!
    9. 9. Part 2Rating / review snippets
    10. 10. Rating snippets... Heavily abused.
    11. 11. No-one stands out....
    12. 12. Which isn’t just sad, it’s frustrating
    13. 13. SEM SEO SEANo purple cows in this SERP
    14. 14. M for Marketingthe action or business of promoting products Remember!!
    15. 15. No-one stands out....
    16. 16. That’s not promotion, that’s listing!
    17. 17. No purple cows in this SERP
    18. 18. Part 3Video Snippets
    19. 19. Needed:- XML video sitemaps- OpenGraph markup- Google recognized embed codes- Video’s (d0h!) Video SEO
    20. 20. Slight bit of promotion :)
    21. 21. Part 4rel=author
    22. 22. Needed:- <link rel=”author” href=”<google+ link>” />- yes it’s that bloody simple. Author links
    23. 23. Benefits:- image appears in SERPs- more by author: rel=author
    24. 24. rel=author
    25. 25. Follow us / Get in touch:Twitter: @yoastFacebook: http://www.facebook.com/yoastSite: http://yoast.com/E-mail: joost@yoast.comAnd don’t forget to sign up toour newsletter! Questions? Remarks?
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