Conversion Optimization starts in the SERPs

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In this presentation I outline how and why Conversion Rate Optimization starts in the search results.

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Conversion Optimization starts in the SERPs

  1. 1. Conversion Optimization, Content Marketing & SEO
  2. 2. yoast.com
  3. 3. Previously on...
  4. 4. Content Marketing & SEO
  5. 5. εὐαγγέλιον
  6. 6. That’s where we are now....
  7. 7. ConversionOptimization starts in the SERP
  8. 8. branding
  9. 9. branding
  10. 10. social proof
  11. 11. Nice... ButI’m no big name blogger.
  12. 12. page <title>
  13. 13. page <title>meta description
  14. 14. page <title>show a date? or not? meta description
  15. 15. Conversions from Social Media?
  16. 16. What’s missing?
  17. 17. (Conversion) Optimize Everything not just pages
  18. 18. Get in touch:Twitter: @yoastE-mail: joost@yoast.comSite: http://yoast.com/ Questions? Remarks?

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