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Conversion Optimization,   Content Marketing &                   SEO
yoast.com
Previously on...
Content Marketing          & SEO
εὐαγγέλιον
That’s where we are       now....
ConversionOptimization starts in     the SERP
branding
branding
social proof
Nice... ButI’m no big name    blogger.
page <title>
page <title>meta description
page <title>show a date? or not?                       meta description
Conversions from Social Media?
What’s missing?
(Conversion) Optimize      Everything    not just pages
Get in touch:Twitter:        @yoastE-mail:         joost@yoast.comSite:           http://yoast.com/            Questions? ...
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
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Conversion Optimization starts in the SERPs

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In this presentation I outline how and why Conversion Rate Optimization starts in the search results.

Published in: Technology, Business
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Transcript of "Conversion Optimization starts in the SERPs"

  1. 1. Conversion Optimization, Content Marketing & SEO
  2. 2. yoast.com
  3. 3. Previously on...
  4. 4. Content Marketing & SEO
  5. 5. εὐαγγέλιον
  6. 6. That’s where we are now....
  7. 7. ConversionOptimization starts in the SERP
  8. 8. branding
  9. 9. branding
  10. 10. social proof
  11. 11. Nice... ButI’m no big name blogger.
  12. 12. page <title>
  13. 13. page <title>meta description
  14. 14. page <title>show a date? or not? meta description
  15. 15. Conversions from Social Media?
  16. 16. What’s missing?
  17. 17. (Conversion) Optimize Everything not just pages
  18. 18. Get in touch:Twitter: @yoastE-mail: joost@yoast.comSite: http://yoast.com/ Questions? Remarks?
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