Conversion Optimization starts in the SERPs
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Conversion Optimization starts in the SERPs

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In this presentation I outline how and why Conversion Rate Optimization starts in the search results.

In this presentation I outline how and why Conversion Rate Optimization starts in the search results.

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Transcript

  • 1. Conversion Optimization, Content Marketing & SEO
  • 2. yoast.com
  • 3. Previously on...
  • 4. Content Marketing & SEO
  • 5. εὐαγγέλιον
  • 6. That’s where we are now....
  • 7. ConversionOptimization starts in the SERP
  • 8. branding
  • 9. branding
  • 10. social proof
  • 11. Nice... ButI’m no big name blogger.
  • 12. page <title>
  • 13. page <title>meta description
  • 14. page <title>show a date? or not? meta description
  • 15. Conversions from Social Media?
  • 16. What’s missing?
  • 17. (Conversion) Optimize Everything not just pages
  • 18. Get in touch:Twitter: @yoastE-mail: joost@yoast.comSite: http://yoast.com/ Questions? Remarks?