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Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
Conversion Optimization starts in the SERPs
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Conversion Optimization starts in the SERPs

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In this presentation I outline how and why Conversion Rate Optimization starts in the search results.

In this presentation I outline how and why Conversion Rate Optimization starts in the search results.

Published in: Technology, Business
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Transcript

  • 1. Conversion Optimization, Content Marketing & SEO
  • 2. yoast.com
  • 3. Previously on...
  • 4. Content Marketing & SEO
  • 5. εὐαγγέλιον
  • 6. That’s where we are now....
  • 7. ConversionOptimization starts in the SERP
  • 8. branding
  • 9. branding
  • 10. social proof
  • 11. Nice... ButI’m no big name blogger.
  • 12. page <title>
  • 13. page <title>meta description
  • 14. page <title>show a date? or not? meta description
  • 15. Conversions from Social Media?
  • 16. What’s missing?
  • 17. (Conversion) Optimize Everything not just pages
  • 18. Get in touch:Twitter: @yoastE-mail: joost@yoast.comSite: http://yoast.com/ Questions? Remarks?

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