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Using LinkedIn to Get Ahead
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Using LinkedIn to Get Ahead



Maximize your social media job search by using LinkedIn to stand out amongst the competition.

Maximize your social media job search by using LinkedIn to stand out amongst the competition.



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  • Yasheaka Oakley, Cheyney University Alumna ’11. Summa cum Laude graduate with a Bachelor of Arts in Communication Arts with an emphasis in public relations and minor in graphic design. Keystone Honors scholar.
  • When you go to the bar, conversations are short and forgettable. Living room discussions may last longer but are still with friends. At the local chamber of commerce, you are surrounded by business professionals.
  • If you aim to work in a specific professional industry, then you should DEFINITELY be on LinkedIn.
  • Don’t bring Facebook and Twitter behavior to LinkedIn.
  • Almost everyone you meet at conferences or networking events are on LI, why aren’t you?
  • What grabs your attention first?
  • Protect your image by showing a professional
  • Allow your headline to speak for you.
  • Not just a business card, but having a complete profile can make creating resumes easier.
  • But less than 11% of job seekers include a social media link on their resumesThis means that you have the opportunity to get a head start on 89% of the competition just by creating a LinkedIn account and getting it to 100% completion.
  • I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
  • I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
  • Don’t ask EVERYONE for a recommendation.
  • Don’t ask EVERYONE for a recommendation.
  • Did you know?
  • Neal Schaffer is a social media strategist and the author of Maximizing LinkedIn for Sales and Social Media Marketing and is one of Forbes Magazine’s Top 30 Social Media Power Influencers.

Using LinkedIn to Get Ahead Presentation Transcript

  • 1. Maximizing yoursocial media job searchBy Yasheaka Oakley, YOakleyPR.com
  • 2. About Yasheaka Cheyney University, 2011  B.A. in Communication Arts  Concentration in Public Relations  Minor in Graphic Design Kent State University, 2014  M.A. in Journalism & Mass Communications  Concentration in Public Relations
  • 3. 1.The What2.The Who3.The Why
  • 4. “I like to say that Twitter islike a bar, Facebook is your living room, and LinkedIn is the local chamber of commerce.” - BSStoltz
  • 5. LinkedIn is the fastest growingsocial network for professionally- minded individuals
  • 6. LinkedIn is NOT… Your Facebook “Living Room”  500 pictures of your girls getting ready for the club  The Twitter “Bar”  Aliases and  Tweet your every thought Nicknames
  • 7. LinkedIn can be one of the mostvaluable weaponsin your job-search or networking arsenal
  • 8. A First Impression in 3 Points
  • 9. Get Over that Hurdle Professional Representation  Profile photo should be an official head shot or a “good” photo of you in business casual attire  Leave the sunglasses, red cups, and cute poses in the “living room” i.e. Facebook
  • 10. Get Over That Hurdle No Aliases  QueenBee OhSoBeautiful is not your name Customize your headline to grab attention i.e. “Student” or “Bachelor of Arts Candidate” at Cheyney University
  • 11. A digital business card or resume that can help get your foot in the door to any Fortune500 company
  • 12. Why Do You Need It?Executives from every 2011 Fortune 500 company are members of LinkedInLinkedIn’s corporate hiring solutions are used by 82 of the Fortune 100 companies
  • 13. What You Need to Know 41 % of the class of 2011 41% used social 59%media in their job search Social Media Traditional
  • 14. 1:5 Employers Use Social 1 in every 5 companies that use social media for recruitment purposes say they use LinkedIn - Job Searching with Social Media for Dummies
  • 15. Get Ahead Accounts that are 100% complete are 40 times more likely to get found in a LinkedIn recruiter search Finishing your profile takes some time, but it is mandatory for success
  • 16. LinkedIn Checklist 1. A Profile Photo 2. A Current Position 3. 2-3 Past Positions 4. Profile Summary 5. Education 6. Special Skills 7. A Professional Reference
  • 17. “Focus on developing aquality network that canactually help you achieve your goals.” - Patrice-Anne Rutledge, author of Using LinkedIn
  • 18. Carefully Build Your NetworkWhat’s your purpose?  Swiftly grow your network size  Build a strong referral network  Develop a BIG network, but sacrifice relationships
  • 19. Grow Your Network Use your connections to get introduced to hiring managers and employees at your target company Engage with other LinkedIn users with similar interests in Group discussions Job Search shows any connections you have working at the company that posted the job
  • 20. Step Your Game Up 95% of Human Resource Managers use LinkedIn during their recruitment process - Society for Human Resource Management People with more than 20 connections are 34 times more likely to be approached with a job opportunity than users with less than five connections
  • 21. Link Your Profile to Build a Network Include your LinkedIn URL on your …  Blog  Website  Industry Resume  Email Signature  Business Cards  Social Networks
  • 22. Skill Endorsements Do you have any areas of expertise? Add up to 50 skills to your profile Users can now endorse your skills by giving you a +1
  • 23. LinkedIn Recommendations Who should you ask?  Former managers, intern supervisors  Colleagues and professors  Co-workers and fellow members of student organizations / fraternity / sorority Benefits of Recommendations  Clearly displays your professional strengths and skills as they relate to each position  Can replace physical “Letters of Reference”
  • 24. Did You Know? LinkedIn App for  You can join up Smartphones to 50 Groups Custom Profile  University Link Alumni  Only 11% of job  Professional seekers include a Organizations social media link  Industry on their resume  Interest
  • 25. LinkedIn Freebies LinkedIn Resume  FREE ebook via Converter WindMill Networking  Easily turn your LinkedIn profile  30 Minutes to into a paper Maximizing resume LinkedIn by Neal Schafferhttp://bit.ly/P6Ut8n http://bit.ly/QHrwPv
  • 26. Connect With Me NowLinkedIn: http://LinkedIn.com/in/YOakley Newsletter: http://eepurl.com/oD_-T Twitter: @YOakleyPR