web marketing<br />doesthatreallyexist?<br />
we must have a website! everybody does<br />- business environment at 1992<br />we must have a facebookpage! everybody doe...
whyto do web marketing? <br />Network?<br />Brand?<br />Expand?<br />Sell?<br />Service?<br />Market?<br />Inform?<br />Li...
http://searchengineland.com/search-illustrated-the-sphere-of-influence-14709<br />
http://www.intentindex.com/mobile/<br />
http://globalwebindex.net/wp-content/uploads/2010/05/Global-Map-of-Social-Web-Involvement-Global-Web-Index-2009.pdf<br />
who’syour target audience?<br />Customers?<br />Users?<br />Comunities?<br />R&D?<br />Press?<br />Public?<br />
ittakestwototango<br />@LuSerrano<br />
propósito:<br />
CONVERSIÓN<br />la experiencia es la historia,<br />NO el producto<br />emoción + pasión<br />CONTENIDO<br />que los usuar...
 panorama - diagnóstico<br />
 establece mensajes<br />
 identifica audiencias <br />
 genera experiencias<br />
 contar historias<br />
http://jess3.com/the-world-of-social-objects<br />
http://jess3.com/the-world-of-social-objects<br />
http://jess3.com/the-world-of-social-objects<br />
comprehensive look at SocialMediaactivityamongemployees of thenation’slargestcorporationsScore isbasedonaveragenumber of f...
SocialMedia<br />     +<br />Mobile<br />     +<br />e-Mail<br />     =<br />web marketing<br />
stop Marketing, <br />start Engaging<br />Scott Stratten<br />@unmarketing<br />
@yoSoyTono<br />
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what is WebMarketing

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some quick overview of what web marketing is all about

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what is WebMarketing

  1. 1. web marketing<br />doesthatreallyexist?<br />
  2. 2. we must have a website! everybody does<br />- business environment at 1992<br />we must have a facebookpage! everybody does<br />- business environment at 2009<br />
  3. 3. whyto do web marketing? <br />Network?<br />Brand?<br />Expand?<br />Sell?<br />Service?<br />Market?<br />Inform?<br />Listen?<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. http://searchengineland.com/search-illustrated-the-sphere-of-influence-14709<br />
  8. 8.
  9. 9. http://www.intentindex.com/mobile/<br />
  10. 10. http://globalwebindex.net/wp-content/uploads/2010/05/Global-Map-of-Social-Web-Involvement-Global-Web-Index-2009.pdf<br />
  11. 11. who’syour target audience?<br />Customers?<br />Users?<br />Comunities?<br />R&D?<br />Press?<br />Public?<br />
  12. 12. ittakestwototango<br />@LuSerrano<br />
  13. 13.
  14. 14. propósito:<br />
  15. 15. CONVERSIÓN<br />la experiencia es la historia,<br />NO el producto<br />emoción + pasión<br />CONTENIDO<br />que los usuarios se apropian<br />
  16. 16.
  17. 17. panorama - diagnóstico<br />
  18. 18. establece mensajes<br />
  19. 19. identifica audiencias <br />
  20. 20. genera experiencias<br />
  21. 21.
  22. 22. contar historias<br />
  23. 23. http://jess3.com/the-world-of-social-objects<br />
  24. 24. http://jess3.com/the-world-of-social-objects<br />
  25. 25. http://jess3.com/the-world-of-social-objects<br />
  26. 26. comprehensive look at SocialMediaactivityamongemployees of thenation’slargestcorporationsScore isbasedonaveragenumber of friendsorconnectionsacrossmajor social networksand averagenumber of tweets, usersfollowing and followers per employee<br />http://www.pamorama.net/wp-content/uploads/2010/12/top-50-social-companies.png<br />
  27. 27.
  28. 28. SocialMedia<br /> +<br />Mobile<br /> +<br />e-Mail<br /> =<br />web marketing<br />
  29. 29.
  30. 30. stop Marketing, <br />start Engaging<br />Scott Stratten<br />@unmarketing<br />
  31. 31. @yoSoyTono<br />
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