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YMKM Inbound Marketing & Lead Generation


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Building B2B Content Strategies That Feed Your Future Clients. …

Building B2B Content Strategies That Feed Your Future Clients.

Delivering qualified leads using inbound marketing techniques YMKM Agency offers a variety of services such as web design, SEO, Blogs, eBooks, email marketing and social media.

Published in: Business, Technology

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  • 2. Who is YMKM?An Interactive Marketing Agencyfocused on B2BINBOUND MARKETING
  • 3. What is Inbound Marketing?An online strategy that attracts buyers toyour business using: S EO SOCIAL MED I A
  • 4. Let customers come to you…Inbound Marketingattracts your clients whenthey’re ready to buy… Rather than SHOUTING your message at buyers when they don’t want it [disruptive outbound marketing].
  • 5. Avoid disruptive advertising % of people who % of direct mail skip TV ads never openedNOONE ISLISTENING 86 44TO DISRUPTIVEMEDIASOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010FACT:Marketers are shifting their budgets away from “interruption” advertising.
  • 6. Where do we start?We define your target buyer: •  What are your target buyer’s attitudes, work style, and approach to business decisions?
  • 7. How do we use that info?We work with you to create rich, valuable onlinecontent that speaks directly to your target, alongwith streamlined design andstrategic calls-to-action BLOGS STUDIES VIDEOS PHOTOS WEBINARS SEO SOCIAL MED IA
  • 8. And in the meantime……we make sure your target buyer can findyour content online. SEO SOCIAL MED IA
  • 9. Then we spread the word.We share your content(and let others share it!) Facebook StumbleUpon Relevant and Timely Content Slideshare Twitter LinkedIn SEO SOCIAL MED IA …to name just a few.
  • 10. And why should yoube focusing on and S EO SOCIAL MED IA?
  • 12. Why is content ‘King’? Percent of people who read blogs more than once/day 46 %
  • 13. Why is content ‘King’? Companies that blog have: 434 % More indexed & 97 % More inbound pages linksSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • 14. Why is content ‘King’? Companies with more indexed web pages get 236 % More LEADS!SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • 15. FACT:The more keyword-rich content yougenerate, the more search engines will find(and love) you.
  • 17. Online Search = Research More and more people are looking for information online before they buy. % of daily searches that are for info on products or services 46SOURCE: SRI, OCTOBER 2010
  • 18. If Google can’t find you, neither will those potentialbuyers who are looking for you!
  • 19. Why optimize your site?To connect people to your valuable content
  • 20. 70% of the links searchers click on are organic results, not paid. So use strategies that target organic searches!SOURCE: MARKETINGSHERPA, FEBRUARY 2007
  • 22. It’s not a fad. It’s a cost-effective, positive way to spread word of mouth and increase sales. % of US internet users using social media 63SOURCE: EMARKETER, FEBRUARY 2011
  • 23. Buyers buy from people like them. Social media conversations actively influence purchases. 3x US internet users spend more time on blogs and social networks than emailSOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  • 24. What gets shared?This STINKS This STICKSME! ! E K ATME! ! eBooks OME LO Blog Posts M Presentations Videos …industry data!•  Product info •  Content about your target•  Software documentation buyers industry•  Content about YOU •  New market data •  Educational content
  • 25. Make sharing easy… …from the website and newsletters to the buyer’s friends and colleagues.
  • 26. Build a strong online presence And drive more leads…
  • 27. So, what can YMKM do for you? 1. Build a content strategy that speaks your buyers’ language 2. content for search engines Optimize your website and its+ 3. Spread the word= LEAD GENERATION
  • 28. WANT TO SEE A SAMPLE OUR WORK? Take a look….
  • 29. Avanade, Inc.HOME PAGE Clearly defined product/service in an industry language the target buyer speaks Calls-to-Actiondirecting the buyer to different levels of the buying process
  • 30. Avanade, Inc.BLOG/RESOURCES PAGESLoads of contentfor the buyer:•  Builds credibility with that buyer•  Allows search engines to get you found faster Ability to share the content
  • 31. Avanade, Inc.EMAIL NEWSLETTER Latest blog stories sent to yourcompany’s email list Call-to-Action directing the buyer to the website Ability to share the content
  • 32. Other clients and inbound marketingprojects we’ve worked with:•••••••••••
  • 33. GET STARTED TODAY 713-518-2071