YMKM Inbound Marketing OG 2012

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YMKM Inbound Marketing OG 2012

  1. 1. Your Online Lead Generation Team
  2. 2. Ready for a new website?Do it right this time withINBOUND MARKETING ( aka LEAD GENERATION!)
  3. 3. What is Inbound Marketing?A website strategy that attracts buyers toyour business using: SEO SOCIAL MEDIA
  4. 4. Let customers come to you…Inbound Marketing attractspotential clients to your site whenthey’re ready to buy… …rather than SHOUTING your message at buyers when they don’t want it.
  5. 5. Avoid disruptive advertising % of direct mail % of people on never opened the “no call” listNOONE ISLISTENING 44 67TO DISRUPTIVEMEDIASOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
  6. 6. Where do we start?We define your target buyer: •  What are your target buyer’s attitudes, work style, and approach to business decisions?
  7. 7. Then we build content that targetbuyer is looking for… BLOGS STUDIES SLIDESHOWS VIDEOS PHOTOS SEO SOCIAL MED IA
  8. 8. …and put that great contentwhere the buyer hangs out online. Slideshare Twitter LinkedIn Facebook StumbleUpon Mobile Sites SEO SOCIAL MED IA
  9. 9. And why should yourwebsite focus on and S EO SOCIAL MED IA?
  10. 10. 1CONTENT[IS KING]
  11. 11. Why is content ‘King’? 46 % of people read blogs more than once/day & 38 % of people read between 5-10 different blogs (and 29% read 10-50 blogs!)SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  12. 12. Why is content ‘King’? B2B companies that blog have: 55 % More website & 67 % MORE LEADS! visitorsSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  13. 13. FACT:The more keyword-rich content yougenerate, the more search engines will find(and love) you. SO WHAT? People use those search engines to find YOU!
  14. 14. 2The secret to gettingfound isSEO[SEARCH ENGINEOPTIMIZATION]
  15. 15. If Google can’t find you, neither will those potentialbuyers who are looking for you!
  16. 16. Online Search = Research More and more people are looking for information online before they buy. 61 % of global internet users who research products online & 44 % of online shoppers begin by using a search engine.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
  17. 17. Why optimize your site?To connect people to your valuable content
  18. 18. SO, AGAIN:The more keyword-rich content yougenerate, including blogs, eBooks, andother great info, the more search engineswill find (and love) you…and the easier yourpotential clients will find you!
  19. 19. 3SOCIALMEDIA[SPREAD THE WORD]
  20. 20. It’s not a fad. It’s a cost-effective, positive way to spread word of mouth and increase sales. % of US internet users using social media 63SOURCE: EMARKETER, FEBRUARY 2011
  21. 21. Buyers buy from people like them. Social media conversations actively influence purchases. 3x US internet users spend more time on blogs and social networks than emailSOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  22. 22. What gets shared on social media? eBooks Blog Posts Presentations Videos …industry data! •  Content about your target buyers’ industry •  New market data •  Educational content •  Expert opinions •  Best solutions •  …anything that proves you’re an expert!
  23. 23. How important is social media in seeking out potential new customers/clients? 53 % of SMBs that say social media sites play an important role in active salesSOURCE: FORBES INSIGHTS, MAY 2010
  24. 24. And how can social media support sales? 51 % of people who are most influenced by EXPERTS in social media conversationsSOURCE: FORBES INSIGHTS, MAY 2010
  25. 25. BE AN EXPERT!Build a strong online presence And drive more leads…
  26. 26. Use Inbound Marketing to put yourwebsite to work for you by: 1. Speaking your buyers’ language and providing valuable content 2. engine optimization Getting found online with search 3. channels your buyers use Spreading the word via online ✓   GENERATE LEADS!
  27. 27. GET STARTED TODAY With a Free ConsultationCONTACT US NOW: know@ymkmagency.com

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