Who Is Winning The ContentMarketing & Strategy WarThis Election?                            Over the next little while Im ...
Back in 2008 social media was still very much a new term for the most part and content marketingwasnt really on a lot of p...
(Obama Vs McCain) Vs (Obama Vs Romney) - Have Things Changed?Most definitely. It seems the GOP has studied what went wrong...
standards. Theres still some rough edges here and there(not a fan of the blue background for thenavigation) but in regards...
Upcoming SlideShare
Loading in …5
×

Who Is Winning The Content Marketing & Strategy War This Election?

259 views
225 views

Published on

Back in August 2008 I wrote a post about Obama vs. McCain and the war to win your vote online on my former employers' site The SEM Blog*. In that post I broke down, in a totally non-partisan way, what each campaign was doing and who was doing it better. Later that November Obama was elected due in part to a record number of younger voters and they have their content marketing team to thank for that, particularly Joe Rospars. Obama's team of experienced marketers were able to harness technology and a young voter base to launch him into the Oval office like no president before him. In short, he won the content marketing and strategy war.

http://www.ymkmagency.com/blog/

Published in: News & Politics
1 Comment
0 Likes
Statistics
Notes
  • For more information on YMKM and posts on all things web marketing check out the YMKM blog
    http://www.ymkmagency.com/blog/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
259
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
3
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Who Is Winning The Content Marketing & Strategy War This Election?

  1. 1. Who Is Winning The ContentMarketing & Strategy WarThis Election? Over the next little while Im going to discuss the current presidential election and who is winning the content war. Back in August 2008 I wrote a post about Obama vs. McCain and the war to win your vote online on my former employers site The SEM Blog*. In that post I broke down, in a totally non-partisan way, what each campaign was doing and who was doing it better. Later that November Obama was elected due in part to a record number of younger voters and they have their content marketing team to thank for that, particularly Joe Rospars. Obamas team of experienced marketers were able toharness technology and a young voter base to launch him into the Oval office like no president beforehim. In short, he won the content marketing and strategy war.How Obama Won The Content Marketing And Strategy WarBefore I get into get into the content marketing war of 2008 I thought Id show you what both siteslooked like back then using the Wayback Machine**. As seen in the screenshots below the Obamasite was leaps and bounds ahead of McCain in terms of understanding up-to-date web technologies anddesign. No offense to Senator McCain but when stacked up against Obamas site on measurement ofdesign and usability his site doesnt hold a candle to the burning touch of the soon to be president.As you see on McCains site it follows a grid pattern that just kind of sits there. It uses strong colorsand doesnt your eye flow around around the page. Its also very, very short on content but of the contentit has its making you work to try and figure what to do. Its a very confusing design and quite franklywas indicative of the campaigns lack of web knowledge and new technologies. In 2008 terms it wasarchaic in its design and structure. This would have been a great site in the 2000 election but not one in2008.McCains SiteIn contrast, Obamas site became the new standard in political sites. Its creators not only understoodcorrect design they also harnessed the newest technology to help them share their content. His sitewas rich on content and it is displayed in an easy to understand design. The main content section tothe left side was the informative area. Here are the blog posts, news, events, map and store. How to getinvolved occupied the right side; make a donation, volunteer, MyObama.com signup, videos, actioncenter, mobile signup and social media links to all of their content online. McCains design had some ofthose but they were represented as small icons in one section. In design alone theres no comparison.In terms of making it easy for people to share content with other people Obama won that war easily. Hissupporters were able to view and share content on Facebook, Twitter, YouTube, Flickr, Digg, andLinkedIn to name a few. converted by Web2PDFConvert.com
  2. 2. Back in 2008 social media was still very much a new term for the most part and content marketingwasnt really on a lot of peoples radars. Obamas use of this technology coupled with a great designgave people the feeling of unprecedented access to a future president. You felt you could have thePOTUS hopeful respond to your tweet or comment on your Facebook status. With McCain it seemedhe didnt understand new technology and was out of step with the youth. I believe this is where theelection was won.Obamas site converted by Web2PDFConvert.com
  3. 3. (Obama Vs McCain) Vs (Obama Vs Romney) - Have Things Changed?Most definitely. It seems the GOP has studied what went wrong and has created a site that shows theyunderstand the web today. Obamas site has also changed. It has gone for more a blog type layout withposts stretching down the home page. Ive truncated it in the screenshot below but you can check itout here. Theyve also shortened up their right sidebar and placed a lot of links in the top navigation.This type of design wasnt really available 4 years ago and theyve recognized that. Their SEOoptimization leaves a lot to be desired but I will tackle that in a later post.Obamas SiteRomneys site is worlds apart from McCains site. The design is a lot cleaner and follows current design converted by Web2PDFConvert.com
  4. 4. standards. Theres still some rough edges here and there(not a fan of the blue background for thenavigation) but in regards to 4 years ago this is a giant leap. Their team paid close attention to currenttrends in design and it shows. It is easy to navigate, it moves the eye around and doesnt confuse you.Romneys SiteContent Marketing Continued...In the next post I will go over the numbers of each site and how they compare to 4 years ago. Ill alsobreak down some more aspects of the content war, how to monitor it and see what people are saying onsocial media sites.* I apologize if you click the link and see some images are missing, I dont have control over the site soI cant fix them.**McCains site does not hold up well in the Wayback Machine so Ive had to chop off the header andnavigation but if you want to see those sections you can see them here. About Jason McElweenie Jason is responsible for helping clients achieve top rankings using proven white hat Search Engine Marketing techniques. Contact Jason today! converted by Web2PDFConvert.com

×