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Back in August 2008 I wrote a post about Obama vs. McCain and the war to win your vote online on my former employers' site The SEM Blog*. In that post I broke down, in a totally non-partisan way, what each campaign was doing and who was doing it better. Later that November Obama was elected due in part to a record number of younger voters and they have their content marketing team to thank for that, particularly Joe Rospars. Obama's team of experienced marketers were able to harness technology and a young voter base to launch him into the Oval office like no president before him. In short, he won the content marketing and strategy war.