Social networking & directory services

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Presentation at EIDQ-summit 2008 in Malta

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Social networking & directory services

  1. 1. 20 minutes (personal) vision on.... ...social networking, directories & search
  2. 2. Who am I? <ul><li>Yme Bosma (www.yme.nl)‏ </li></ul><ul><ul><li>Business development & partnerships bij Hyves </li></ul></ul><ul><ul><li>Formerly with Media Republic, Lost Boys and Y&R </li></ul></ul><ul><li>Hyves, a social networking service </li></ul><ul><ul><li>More than 7 million active Dutch users, 53% reach (13+) </li></ul></ul><ul><ul><li>5 billion pageviews per month, 10% share </li></ul></ul><ul><ul><li>2,5 million users per day, 40 minutes on average </li></ul></ul><ul><ul><li>30 million pageviews on mobile website per month </li></ul></ul><ul><ul><li>Etc... </li></ul></ul>
  3. 3. What is Hyves?
  4. 4. What do we do (in a few years)? <ul><li>We are a switchboard, facilitating communication and interaction between people, in anyway, anywhere </li></ul><ul><li>We help people build, use and manage their identity, on and off Hyves, online and offline </li></ul><ul><li>We aggregate and organize information and knowledge on content in all its appearances and make it available in many ways </li></ul>
  5. 8. What do we do (in a few years)? <ul><li>We are a switchboard, facilitating communication and interaction between people, in any way, any where </li></ul><ul><li>We help people build, use and manage their identity, on and off Hyves, online and offline </li></ul><ul><li>We aggregate and organize information and knowledge on content in all its appearances and make it available in many ways </li></ul>
  6. 11. What do we do (in a few years)? <ul><li>We are a switchboard, facilitating communication and interaction between people, in any way, any where </li></ul><ul><li>We help people build, use and manage their identity, on and off Hyves, online and offline </li></ul><ul><li>We aggregate and organize (a social filter) information and knowledge on content (in whatever form) and make it available in many ways </li></ul>
  7. 17. What does this mean for you today?
  8. 24. Yes, we are directory <ul><li>On average: </li></ul><ul><ul><li>1 million uniques, 4 million views for people search on our website everyday </li></ul></ul><ul><ul><li>60 million profile views every day </li></ul></ul><ul><ul><li>20K visits through wieowie.nl every day </li></ul></ul>
  9. 29. Social is part of the answer <ul><li>I'm not just looking for a dentist close to my home </li></ul><ul><li>I'm not looking for the cheapest pizza delivery service </li></ul><ul><li>I'm not looking for the plumber with the biggest ad-budget </li></ul><ul><li>I'm not looking for the longest list of lawyers </li></ul>
  10. 30. Add this to the answer mix
  11. 31. And this.....
  12. 32. And this...
  13. 33. And this
  14. 34. Who provides the interface? <ul><li>We provide Hyvers wit a mobile, TV, web and desktop interface, all enhanced based on their specific characteristics and capabilities </li></ul><ul><li>Social networks are not necessarily the obvious and top-of-mind places to start 'a search' </li></ul><ul><li>But since you are not using our data to enhance your service, we'll be using 'yours'.... </li></ul>
  15. 35. What can we do together? <ul><li>We will give you the tools and data to enrich (and expand) the experience you provide </li></ul><ul><li>Hyves is an open (standards based) platform, you can interact with our members and (their) content in any way you want, anywhere </li></ul><ul><li>And you can have them interact with your content and visitors in any way you want </li></ul>
  16. 36. <ul><li>So, why don't you? </li></ul>

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