40 minutes (q&a) on....
...social media, social networking, social whatever

Who am I?
Yme Bosma (www.yme.nl)

Business development & partnerships bij Hyves
−
Formerly with Media Republic, Lost Boys and Y&R
−
Hyves, a social networking service

More than 7 million active Dutch users, 53% reach (13+)
−
5 billion pageviews per month, 10% share
−
2,5 million users per day, 40 minutes on average
−
30 million pageviews on mobile website per month
−
Etc...
−

What is Hyves?

Social networking services
will be like air

What do we do (in a few years)?
We are a switchboard, facilitating communication and

interaction between people, in any way, anywhere
We help people build, use and manage their identity,

on and off Hyves, online and offline
We aggregate and organize information and

knowledge on content in all its appearances and make
it available in many ways

What do we do (in a few years)?
We are a switchboard, facilitating communication and

interaction between people, in any way, any where
We help people build, use and manage their identity,

on and off Hyves, online and offline
We aggregate and organize information and

knowledge on content in all its appearances and make
it available in many ways

What do we do (in a few years)?
We are a switchboard, facilitating communication and

interaction between people, in any way, any where
We help people build, use and manage their identity,

on and off Hyves, online and offline
We aggregate and organize (a social filter) information and

knowledge on content (in whatever form) and make it available
in many ways

What does this mean for you today?

Me

Myself

I

And others

Everywhere

You can't buy attention,
you will have to earn it

You can't buy attention,
you will have to earn it

So, why don't you?