Social media, social networking, social whatever

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Presentation at Marktplein DM 2008

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Social media, social networking, social whatever

  1. 1. 40 minutes (q&a) on.... ...social media, social networking, social whatever
  2. 2. Who am I? Yme Bosma (www.yme.nl)  Business development & partnerships bij Hyves − Formerly with Media Republic, Lost Boys and Y&R − Hyves, a social networking service  More than 7 million active Dutch users, 53% reach (13+) − 5 billion pageviews per month, 10% share − 2,5 million users per day, 40 minutes on average − 30 million pageviews on mobile website per month − Etc... −
  3. 3. What is Hyves?
  4. 4. Social networking services will be like air
  5. 5. What do we do (in a few years)? We are a switchboard, facilitating communication and  interaction between people, in any way, anywhere We help people build, use and manage their identity,  on and off Hyves, online and offline We aggregate and organize information and  knowledge on content in all its appearances and make it available in many ways
  6. 6. What do we do (in a few years)? We are a switchboard, facilitating communication and  interaction between people, in any way, any where We help people build, use and manage their identity,  on and off Hyves, online and offline We aggregate and organize information and  knowledge on content in all its appearances and make it available in many ways
  7. 7. What do we do (in a few years)? We are a switchboard, facilitating communication and  interaction between people, in any way, any where We help people build, use and manage their identity,  on and off Hyves, online and offline We aggregate and organize (a social filter) information and  knowledge on content (in whatever form) and make it available in many ways
  8. 8. What does this mean for you today?
  9. 9. Me
  10. 10. Myself
  11. 11. I
  12. 12. And others
  13. 13. Everywhere
  14. 14. You can't buy attention, you will have to earn it
  15. 15. You can't buy attention, you will have to earn it
  16. 16. So, why don't you?

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