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WE’RE MORE THAN A
PLACE. WE’RE A CAUSE.
ANNUAL CAMPAIGN 2014
URBAN YOUTH FUND
We’re not just a gym.

2

| ANNUAL CAMPAIGN 2014 | Urban Youth Fund
We’re not just a pool.

3

| ANNUAL CAMPAIGN 2014 | Urban Youth Fund
WE’RE SO MUCH MORE
From exercise
to education

From volleyball
to volunteerism

From preschool
to preventive health

4

| ...
5

| ANNUAL CAMPAIGN 2014 | Urban Youth Fund
THE URBAN YOUTH FUND IS MORE THAN A PLACE.
WE’RE A CAUSE, DEDICATED TO…

Youth Development
Healthy Living
Social Responsib...
THE Y. SO MUCH MORE™

Your Urban Youth Fund can be
so much more.

7

| ANNUAL CAMPAIGN 2014 | Urban Youth Fund
ANNUAL CAMPAIGN
Urban Youth Fund:
•

The Metro Team

•

Goal = $ 228,000

The Christian Emphasis Team
The Summit YMCA Team...
ANNUAL CAMPAIGN PRIORITY:
YOUTH DEVELOPMENT
“Thank you for the scholarships for youth sports and child care. I have
no ide...
ANNUAL CAMPAIGN PRIORITY:
HEALTHY LIVING
“I am forever grateful for the scholarship and for the staff at the Y.
Someday, I...
ANNUAL CAMPAIGN PRIORITY:
SOCIAL RESPONSIBILITY
"Thank you for all you've done for me and my family. I appreciate the
thou...
YOUR URBAN YOUTH FUND
More than 30,000 youth and families benefited from the Urban Youth
Fund in 2013:
• 1,000’s of health...
Association Goal by March 5th:
$2,000,000
Annual Campaign Face–to–Face Asks
$ 950,000
Other Contributed Income Goal
$ 1,05...
HOW TO ASK FOR A GIFT

“You can make a significant difference in someone’s life with a
gift to the Y.”

“Here’s how I hope...
BUILD YOUR BANNER
“As someone who is highly respected as a community leader would
you consider a gift that also inspires o...
GIVE TO THE Y.

We need your help to
make our vision possible.

16 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
GIVE TO THE Y.

Your gift will make your Urban Youth
Fund stronger.

and do so much more.
17 ANNUAL CAMPAIGN 2014 | Urban ...
QUESTIONS?

| ANNUAL CAMPAIGN 2014 | Urban Youth Fund
THANK YOU
Urban Youth Fund
YMCA AND JCC OF GREATER TOLEDO
419-729-8135
gking@ymcatoledo.org
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Urban Youth Fund Case-for-support-presentationslideshow

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  • We’re here to talk about Urban Youth Fund, our vision for Urban Youth Fundand it’s community’s future, and how you can be a part of it by supporting our annual campaign.Throughout the Toledo communities, people may know the Urban Youth Fundas a great place to work out or swim…
  • But we’re not just a gym.And we’re not just a pool.We’re so much more…[transition]
  • From exercise to educationFrom volleyball to volunteerismFrom preschool to preventive healthWe don’t just strengthen bodies,We help kids achieve their goals;We help families come together;We help communities build connections.
  • The Y is the nation’s largest nonprofit dedicated to strengthening community throughYouth DevelopmentHealthy LivingSocial Responsibility[For each of these three areas of focus, share a single story or example from your Y that expresses that area of the Y’s mission. The stories should focus on the impact on people and communities, not on the details of the program. If possible, try to feature examples that that would cause the audience to rethink what they know about the Y, and that broaden the audience’s conception of the Y.]Youth Development means…[story or example]Healthy Living means...[story or example]Social Responsibility means…[story or example]
  • We believe Toledo can be so much more.More healthy.More connected.More active.More welcoming.That’s why…[transition]
  • …we have joined Ys across the country to increase public awareness of the work that we do and generate more philanthropic support . Throughour Annual Campaign we make sure that everyone in Toledo has the opportunity to learn, grow and thrive. Now, however, Toledo faces new challenges that create a greater need for the work we do every day, such as:Erosion in social/emotional development leading to risky youth behaviorHigh rates of obesity and chronic diseaseSpeed and complexity of change within demographics and family structuresFor us, this means taking everything we do to the next level.This means investing in the people, communities and programs that can make Toledo stronger.Fortunately, where some see obstacles, we see opportunities for our members, volunteers and staff to make a difference.In order to do it, we’re going to focus on a few major priorities…[transition]
  • [This is the first of three slides that describe particular priorities/projects. A BRANCH might have more or less than this, but three is a good number to plan around. Ideally, the priorities will align with each of the three areas of focus. The slide content will depend on the project, but can follow a simple template, as below.]We’re committed to Youth Development.That’s why one priority in this campaign is [X][Tell a quick story about the program or project. If it is a new program, tell a story about the people or communities that it will reach/serve.][Describe the rationale and purpose of the project.][Give a few details about the project, how it will work, what it will accomplish—but not ALL the details.]
  • We’re committed to Healthy Living.That’s why another major priority in this campaign is [X][Tell a quick story about the program or project. If it is a new program, tell a story about the people or communities that it will reach/serve.][Describe the rationale and purpose of the project.][Give a few details about the project, how it will work, what it will accomplish—but not ALL the details.]
  • We’re committed to Social Responsibility.That’s why our next major priority in this campaign is [X][Tell a quick story about the program or project. If it is a new program, tell a story about the people or communities that it will reach/serve.][Describe the rationale and purpose of the project.][Give a few details about the project, how it will work, what it will accomplish—but not ALL the details.]
  • Be sure to use easy to visualize examples
  • Only you can make our vision for a stronger and healthier Toledo possible.The generous support of our community fuels everything we do.[Additional comments about the role of philanthropy in the BRANCH OR association’s mission and programs: What does philanthropy make possible that other revenues cannot? Could just be a single example or story of a program, opportunity, scholarship, etc that philanthropy made possible.]Every gift makes a difference.Everyone has a role to play…[transition]
  • Together, we can achieve so much more.Givetoday.[Thank you/discussion]
  • Transcript of "Urban Youth Fund Case-for-support-presentationslideshow"

    1. 1. WE’RE MORE THAN A PLACE. WE’RE A CAUSE. ANNUAL CAMPAIGN 2014 URBAN YOUTH FUND
    2. 2. We’re not just a gym. 2 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    3. 3. We’re not just a pool. 3 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    4. 4. WE’RE SO MUCH MORE From exercise to education From volleyball to volunteerism From preschool to preventive health 4 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    5. 5. 5 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    6. 6. THE URBAN YOUTH FUND IS MORE THAN A PLACE. WE’RE A CAUSE, DEDICATED TO… Youth Development Healthy Living Social Responsibility 6 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    7. 7. THE Y. SO MUCH MORE™ Your Urban Youth Fund can be so much more. 7 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    8. 8. ANNUAL CAMPAIGN Urban Youth Fund: • The Metro Team • Goal = $ 228,000 The Christian Emphasis Team The Summit YMCA Team The Youth Opportunity Program Team • The Child Care Team • • • The Wayman Palmer YMCA Team Every gift makes a difference. Everyone has a role to play. 8 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    9. 9. ANNUAL CAMPAIGN PRIORITY: YOUTH DEVELOPMENT “Thank you for the scholarships for youth sports and child care. I have no idea where my family would be at financially without your help. When my son is at the Y, he’s just a regular kid. That’s what is so special about your programs; they are open to everyone regardless of their economic background or abilities. Thank you so much.” 9 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    10. 10. ANNUAL CAMPAIGN PRIORITY: HEALTHY LIVING “I am forever grateful for the scholarship and for the staff at the Y. Someday, I hope to pay you all back (maybe through volunteer work) and then some. My family is blessed to have the YMCA in our lives as we learn to live a healthier lifestyle". 10 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    11. 11. ANNUAL CAMPAIGN PRIORITY: SOCIAL RESPONSIBILITY "Thank you for all you've done for me and my family. I appreciate the thoughtfulness of your staff and the good care my kids receive. I'm especially thankful to the Y for providing me with a scholarship while I go back to work.” 11 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    12. 12. YOUR URBAN YOUTH FUND More than 30,000 youth and families benefited from the Urban Youth Fund in 2013: • 1,000’s of healthy meals during the school year and summer • Free recreational programs via the Fun Bus • Children learned to swim through YMCA Splash • Members benefited spiritually because of the YMCA Christian Emphasis program • Youth Opportunities Program gave teens a safe place with adult mentors, tutoring services and leadership development programs 12 | ANNUAL CAMPAIGN | ©2013 YMCA of the USA
    13. 13. Association Goal by March 5th: $2,000,000 Annual Campaign Face–to–Face Asks $ 950,000 Other Contributed Income Goal $ 1,050,000 13 | ANNUAL CAMPAIGN | ©2013 YMCA of the USA
    14. 14. HOW TO ASK FOR A GIFT “You can make a significant difference in someone’s life with a gift to the Y.” “Here’s how I hope you can help… “ 14 | ANNUAL CAMPAIGN | ©2013 YMCA of the USA
    15. 15. BUILD YOUR BANNER “As someone who is highly respected as a community leader would you consider a gift that also inspires others to make major community commitments...” $13.70 per day for a 4x6 banner $4.10 per day for a 2x4 banner 15 | ANNUAL CAMPAIGN | ©2013 YMCA of the USA $6.85 per day for a 3x5 banner
    16. 16. GIVE TO THE Y. We need your help to make our vision possible. 16 | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    17. 17. GIVE TO THE Y. Your gift will make your Urban Youth Fund stronger. and do so much more. 17 ANNUAL CAMPAIGN 2014 | Urban Youth Fund |
    18. 18. QUESTIONS? | ANNUAL CAMPAIGN 2014 | Urban Youth Fund
    19. 19. THANK YOU Urban Youth Fund YMCA AND JCC OF GREATER TOLEDO 419-729-8135 gking@ymcatoledo.org
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