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5 Pillars of Online Marketing Optimization OMO

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A presentation on inbound marketing tactics. Known as online marketing optimization, it is a tactical approach on how you can create a funnel via various online channels to generate traffic or leads …

A presentation on inbound marketing tactics. Known as online marketing optimization, it is a tactical approach on how you can create a funnel via various online channels to generate traffic or leads for your business.

More in: Business , Technology
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  • 1. ©2010
    1
    5 Pillars
    of Online
    Marketing Optimization
    (OMO)
    November 2010
  • 2. ONLINE MARKETING OPTIMIZATION
    Creation of a funneling process via various online channels to generate traffic or leads
    for your business.
  • 3. NEW SCHOOL STRATEGY
    Inbound Marketing for Online Marketing Optimization
    Strategies and processes to help your website get found by clients and customers already learning, discovering and shopping in your industry.
  • 4. Outbound (Interruption) Marketing
    11/19/2010
    4
    OLD SCHOOL STRATEGY
  • 5. TACTICS
    1. BLOGS
    • The foundation and hub of all your content
    • 6. Write blogs specific to your industry, customer’s pains and solutions to your customer’s problems
    • 7. Repurposing blogs into various pieces of content ie. PDF, eBook, Webinars, Videos, Micro Blogs, Tweets, Facebook posts etc.
    11/19/2010
    5
  • 8. 6
    TACTICS
    TACTICS
    2. NATURAL SEARCH (SEO)
    • On-Page SEO
    - Keywords in Meta Content, Site Content, URL, Internal links anchor text.
    • Off-Page SEO
    - Inbound links
  • 9. 7
    TACTICS
    TACTICS
    3. PAID SEARCH (PPC)
    • Extends your reach beyond organic by targeting thousands of related keywords.
    • 10. Targeted avenues like LinkedIn and Facebook allows for highly granular targeting on audience profiles.
    - Geographical targeting
    - Age
    - Designation
    - Industry
    - Company Name
  • 11. 8
    TACTICS
    TACTICS
    4. SOCIAL MEDIA
    • Is NOT just a Facebook page a Twitter account or talking to Generation Y
    • 12. It’s about enabling and facilitating conversations with your current and prospective customers
    • 13. Timeliness customer support
  • 9
    TACTICS
    TACTICS
    5. ROI - Measuring & Optimizing
    • Define the audience of the reports, the format and frequency.
    • 14. Blog Grader: http://blog.grader.com/
    • 15. SEO Effectiveness: http://websitegrader.com/
    • 16. PPC Conversion & Tracking: http://adwords.google.com/support/aw/inproduct/bin/answer.py?hl=en&answer=115794#
    • 17. Social Media Effectiveness: http://socialmention.com/
  • 10
    ABOUT US
    • Digital Search Marketing Agency since 2002
    • 18. Headquartered in Costa Mesa, California
    • 19. Resources in Los Angeles, Seattle, San Francisco, Chicago and Orlando
    Partial Client List: Mazda, Oprah.com, Microsoft Dynamics, Anchor Blue, O’Neill, UHG, Callaway.
    1.877.736.4321
    info@ymarketing.com
    150, Paularino Avenue, Suite D285, Costa Mesa, CA 92626