Graphic design: Decisions about placement of text and typography, size, placement, and distribution of illustrations, and choice of reproduction method. Do the portfolio and the visual images communicate the intended message? Do the graphics help communicate the message or get in the way?
Page layout: Use of a template or grid to guide you in positioning and scaling images or text and help you maintain a consistent design.
How much text is necessary to include in your portfolio? For a direct client presentation written words are not as important as the visual experience. Your interaction and people skills become most important. With Websites it is much like a magazine. Use approximately 2/3 photographs and images and 1/3 text, but make the text count. Stating your philosophy, the name project, size, scope, date and other specifics provides valuable information .
One approach for a small format portfolio is to increase the size of each image or photograph, attach it into a board and then individually pull out each photograph to view, rather than having someone thumb through a portfolio quickly. Show only the best of the best and think about what you might say regarding each project.
This method allows prospective employers worldwide to view your work. The key to success with this method is keeping it extremely professional and not linking to any personal site, if possible. Scan only your best work and minimize the size of each graphic, so each page loads quickly.
The best way to present your work is to find the most dynamic alternative available to you. The position you seek and the type of firm you are considering will influence what they might be looking for in the work presented by a student. It is best to show a broad base of abilities and styles.
Remember selling yourself to a prospective employer is much like selling your services to a potential client. Make the presentation as slick as possible, give it thought and add your own personal style. A portfolio presentation that is easy to alter, as you develop and projects change, is preferable.
First impressions count and the attention and detail you give your portfolio shows.