Architectural Professional Practice - Portfolio

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  • 1. The PORTFOLIO Dr. Yasser Mahgoub
  • 2. PORTFOLIO DEVELOPMENT
    • Your portfolio is a collection of your best pieces of work, arranged in a way to show your interests and talents as a designer.
    • It showcases your accomplishments in the graphic form of text and illustrations.
    • A finely tailored portfolio is the most important tool you can bring to an interview.
  • 3. PORTFOLIO DEVELOPMENT
    • It will distinguish you from others with whom you are competing.
    • It is a tool to promote yourself to prospective employers and clients.
    • The challenge is to be able to objectively assess your strengths and accomplishments.
  • 4. PORTFOLIO DEVELOPMENT
    • Developing a portfolio requires you to evaluate your work as unemotionally as possible.
    • It requires a keen sense of organization and ability to arrange written and visual materials into a unified graphic package.
  • 5. PORTFOLIO DEVELOPMENT
    • A good portfolio illustrates your strengths and demonstrates that you have a clear understanding of format, graphic design, concept development, problem-solving, and business communication.
    • It not only represents a body of work, it displays the work in such a way that your design skills are evident.
  • 6. 1. Identify the objectives of the portfolio
      • Who is the audience? What do you want the portfolio to express to them?
      • What skills do you want to emphasize?
      • What do you want to focus on in the future?
  • 7. 2. Portfolio Audit
    • Complete the portfolio audit:
      • Select projects to include
      • Decide how many pages to devote to each project; which pieces of work will represent the project and which will be excluded
      • Decide what type of reproduction method is appropriate for each piece
      • Decide the order of the projects
  • 8.  
  • 9. Audit: Story Board
  • 10. Audit: Thumbnail Sketches
    • Sketch out relative size and position of work in more detail than storyboard.
  • 11. 3. Portfolio Format
    • Determine the portfolio format:
      • Size (standard, oversize, or mini)and
      • Shape (vertical/portrait or horizontal/landscape or square)
      • Folding and mounting processes
  • 12. Page Folding
    • Bifold
    • Trifold (inward)
    • Trifold (zigzag)
    • Parallel
    • Accordion
    • Gate fold
    • Cross fold
    • 6 traditional
    • bookbinding methods
  • 13. 4. Enclosing System
    • Decide on enclosing system:
    • 1. Zippered with spiral binding mechanism, sheets, and protectors
    • 2. Zippered, with individual boards
    • 3. Attache, individual boards, no binder
    • 4. Customized case (wood, metal, cardboard)
    • 5. Easel binder with sheets and protectors
    • 6. Small box for diskette
  • 14. Methods of Binding
    • Wire coil
    • Sewn
    • Double coil
    • Side-stitched
    • Comb
    • Hinged folder
    • Three-ring
    • Adhesive bound
  • 15. Corrugated cardboard box with folders
    • Hardback binder
    • with bi- and tri-
    • fold pages
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  • 18. 5. Graphic Design and Page Layout
    • Graphic design: Decisions about placement of text and typography, size, placement, and distribution of illustrations, and choice of reproduction method. Do the portfolio and the visual images communicate the intended message? Do the graphics help communicate the message or get in the way?
    • Page layout: Use of a template or grid to guide you in positioning and scaling images or text and help you maintain a consistent design.
  • 19.
    • Ways of arranging columns of text on horizontal or vertical formats
    Ways of arranging heads
  • 20. Sample Page Layouts
  • 21. Vertical 2-column Horizontal 2-column
  • 22. Flexible 3-column grid
  • 23. 6. Sequencing
    • Best way to arrange projects and pages within each project
      • How much weight to assign an element
      • May be governed by design process, changing size of images, growing complexity, evolving forms, or change of scale
      • Will help determine number of pages devoted to each project
    • How to create good transition between projects
  • 24.  
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  • 26. TYPES OF PORTFOLIOS
    • Traditional portfolio for interview
    • Sample portfolio to mail with resume
    • Digital portfolio for interview and/or to mail
    • On-line portfolio
  • 27. Basics
    • Include range of project types
    • Include range of presentation types including manual drafting, freehand, CADD, and other digital images
    • Start and end with best work
    • Include some elements to create unity and cohesion between projects (e.g., graphics, typeface, size, titleblocks)
    • Consider presentation time (include only what you have time to show)
  • 28. What to Include
      • Resume
      • Brief explanations/descriptions of design problem, design concept for each project
      • Concept drawings and ideation of projects included in portfolio
      • Working drawings (may be reduced or rolled)
      • Perspective renderings
      • Furniture floor plans, elevations, isometrics, color/support boards, models
  • 29.
    • How much text is necessary to include in your portfolio? For a direct client presentation written words are not as important as the visual experience. Your interaction and people skills become most important. With Websites it is much like a magazine. Use approximately 2/3 photographs and images and 1/3 text, but make the text count. Stating your philosophy, the name project, size, scope, date and other specifics provides valuable information .
  • 30. TRADITIONAL PORTFOLIO FORMATS
    • Take a good look at your work and do whatever you can to emphasize your abilities. “Satisfactory” portfolios are easy to come by, so figure out a way to make yours dynamic.
    • Should be easily transportable or shipped
    • Common format sizes:
    • 20” x 30”, 8” x 10”, 8-1/2” x 11”, 11” x 14”, 11” x 17”,
    • 16” x 20”
    • Orient all examples either horizontally or vertically if possible
    • Mount originals or images of sketches, plans, and renderings on backing material and insert into plastic sleeves
  • 31. TRADITIONAL PORTFOLIO FORMATS
    • For large portfolio formats, include original work
    • For smaller formats (more common):
      • Professional quality photographs
      • Color copies/reductions
      • Scanned images
      • PMTs to reduce working drawings and other B&W technical work
      • Photocopy reductions of B&W technical work
      • 35 mm slides
  • 32. TRADITIONAL PORTFOLIO FORMATS
    • One approach for a small format portfolio is to increase the size of each image or photograph, attach it into a board and then individually pull out each photograph to view, rather than having someone thumb through a portfolio quickly. Show only the best of the best and think about what you might say regarding each project.
  • 33. Promotional/Sample Portfolio
    • Submitted with cover letter and resume. Offers a quick look at your work.
      • Send to targeted firms
      • Reduced color or B&W copies
      • Scanned images used in conjunction with page design software
      • Need well-designed package to house documents
  • 34. Digital or PowerPoint Presentations
    • Some firms may have equipment specifically designed for PowerPoint. This method creates a slide show with flying text, custom graphics, and sound for effective presentations.
    • Select common font
    • Provide good contrast between text and background
    • Use clear images, free of distortion
    • If sound is included, be sure it is appropriate and not annoying
  • 35. Digital Portfolios
    • This method enables you to leave a sample of your work with a prospective employer to view and generate a "wow" factor. Consider eye-catching animation.
    • Make them idiot-proof
      • Include instructions for operation and troubleshooting
      • Make sure they will play on the majority of computers
    • Coordinate case with portfolio and resume
    • Include contact information on case and in presentation
  • 36. On-line Portfolio
    • This method allows prospective employers worldwide to view your work. The key to success with this method is keeping it extremely professional and not linking to any personal site, if possible. Scan only your best work and minimize the size of each graphic, so each page loads quickly.
  • 37.
    • The best way to present your work is to find the most dynamic alternative available to you. The position you seek and the type of firm you are considering will influence what they might be looking for in the work presented by a student. It is best to show a broad base of abilities and styles.
    • Remember selling yourself to a prospective employer is much like selling your services to a potential client. Make the presentation as slick as possible, give it thought and add your own personal style. A portfolio presentation that is easy to alter, as you develop and projects change, is preferable.
    • First impressions count and the attention and detail you give your portfolio shows.
  • 38. PORTFOILIO Samples
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  • 49. THE ELECTRONIC DESIGN PORTFOILIO
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  • 59. Good Books
    • Linton, Harold (2000). Portfolio Design . NY: W.W. Norton & Company.
        • Haller, Lynn (1998). Creative Edge Page Design . Cincinnati: North Light Books.