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The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
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The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure

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A talk given at the 2013 Digital Campus Meeting, University of Neuchâtel, Switzerland …

A talk given at the 2013 Digital Campus Meeting, University of Neuchâtel, Switzerland

https://swissedsocialspring2013.eventbrite.com

Published in: Business, News & Politics
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  • 1. Information Discovery ToolOutlying the NeedYan LuongSocial Media Manager EPFL19.06.2013
  • 2. Social Media EPFL | January 2013 2Social Media in 2013• Social Media is a major sociological trend• Every individual is a potential media outlet• New media formats have emerged (microblogging, visual social media, …)• Organizations have become content producers and editorsOrganizationmembersOrganization Mass MediaNewsMedia Relations, Events, …TraditionalMediaSocialMediaSocial Media in 2013 @yan_luong
  • 3. Social Media EPFL | January 2013 3EPFL corporate social media ecosystemCorporate Ecosystem @yan_luong
  • 4. Social Media EPFL | January 2013 4Social media and higher educationGeneraloutreachIn theclassroomProfessionaldevelopmentMediarelationsPotentialstudentsSupport institutional and departemental objectivesAct as catalyst of (communication) activitiesEnable direct communications and dialogue with communities (int and ext)Foster EPFL awareness and advocacyHumanize digital presences and relationshipsEnable peer-to-peer interactions within communititesCo-create valueSoMe in HigherEd @yan_luong
  • 5. Social Media EPFL | January 2013 5Content and platform strategyProspectiveStudentsStudents Staff AlumniScientificCommunityMedia ProfessionalsGeneralPublicFacebookTwitterLinkedInYoutubeContent Strategy @yan_luong
  • 6. Social Media EPFL | January 2013 6Content creators identificationNicolas DinhJamaniCailletHunting for Creators @yan_luong
  • 7. Social Media EPFL | January 2013 7Publication and engagement processPublishFacultiesContentStudentsContentSoMe TeamCentralServicesContentMediacomContentLabs ContentOtherContent Interactions, questions, prospects, …ProcessSoMeTeamRoutingMedicaomPressOfficersFacultyCommOfficersStudentServicesStudiesPromotion Interactions, answer, engagementStudentassocOthersEPFLIndividualsInteractions, answer, engagementAnswerEngagement Process @yan_luong
  • 8. Social Media EPFL | January 2013 8Social Media Framework2013-2014Hub and Spoke @yan_luong
  • 9. Social Media EPFL | January 2013 9Other official presencesCareer CenterIC Faculty…ArchizoomEPFL+ECAL Lab…EPFL AlumniEPFL Students…@MoT@Oderski…FacebookTwitterLinkedIn YoutubeSpokes @yan_luong
  • 10. Social Media EPFL | January 2013 10Sectorial social presences strategies• Service• Dialog• Own Content Creation• CurationVS• ResourcesSectorial Strategies @yan_luong
  • 11. Social Media EPFL | January 2013 11Some Twitter Success Factors• Targeted content• Purpose and passion• Being yourself• Ignite dialogue• Don’t only talk about yourself• Frequency and regularityTwitter Success @yan_luong
  • 12. Social Media EPFL | January 2013 12Curation• Infobesity• Credibility• Targeted• Laying the foundations for discussions and dialog• Show openness and transparency• Internal and/or externalCuration @yan_luong
  • 13. Social Media EPFL | January 2013 13Hence the need for an information discovery tool• Get field specific content• Search engine AND social media based• Easy to use, easy to share• Collaborative• Machine learningGoing Faveeo @yan_luong
  • 14. Social Media EPFL | January 2013 14Some examples• Center for Digital Education : news on EuropeanMOOCs initiatives• NCCR Robotics : animatronics, european robotics,robotics and business• Transportation Center : sustainable mobility news,outlook on business and tech transfer• Swiss Space Center : European initiatives, Spacecleanliness initiativesPublication Strategies @yan_luong
  • 15. Thanks!Find this presentation on www.slideshare.net/yluong

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