The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure

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A talk given at the 2013 Digital Campus Meeting, University of Neuchâtel, Switzerland

https://swissedsocialspring2013.eventbrite.com

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The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure

  1. 1. Information Discovery ToolOutlying the NeedYan LuongSocial Media Manager EPFL19.06.2013
  2. 2. Social Media EPFL | January 2013 2Social Media in 2013• Social Media is a major sociological trend• Every individual is a potential media outlet• New media formats have emerged (microblogging, visual social media, …)• Organizations have become content producers and editorsOrganizationmembersOrganization Mass MediaNewsMedia Relations, Events, …TraditionalMediaSocialMediaSocial Media in 2013 @yan_luong
  3. 3. Social Media EPFL | January 2013 3EPFL corporate social media ecosystemCorporate Ecosystem @yan_luong
  4. 4. Social Media EPFL | January 2013 4Social media and higher educationGeneraloutreachIn theclassroomProfessionaldevelopmentMediarelationsPotentialstudentsSupport institutional and departemental objectivesAct as catalyst of (communication) activitiesEnable direct communications and dialogue with communities (int and ext)Foster EPFL awareness and advocacyHumanize digital presences and relationshipsEnable peer-to-peer interactions within communititesCo-create valueSoMe in HigherEd @yan_luong
  5. 5. Social Media EPFL | January 2013 5Content and platform strategyProspectiveStudentsStudents Staff AlumniScientificCommunityMedia ProfessionalsGeneralPublicFacebookTwitterLinkedInYoutubeContent Strategy @yan_luong
  6. 6. Social Media EPFL | January 2013 6Content creators identificationNicolas DinhJamaniCailletHunting for Creators @yan_luong
  7. 7. Social Media EPFL | January 2013 7Publication and engagement processPublishFacultiesContentStudentsContentSoMe TeamCentralServicesContentMediacomContentLabs ContentOtherContent Interactions, questions, prospects, …ProcessSoMeTeamRoutingMedicaomPressOfficersFacultyCommOfficersStudentServicesStudiesPromotion Interactions, answer, engagementStudentassocOthersEPFLIndividualsInteractions, answer, engagementAnswerEngagement Process @yan_luong
  8. 8. Social Media EPFL | January 2013 8Social Media Framework2013-2014Hub and Spoke @yan_luong
  9. 9. Social Media EPFL | January 2013 9Other official presencesCareer CenterIC Faculty…ArchizoomEPFL+ECAL Lab…EPFL AlumniEPFL Students…@MoT@Oderski…FacebookTwitterLinkedIn YoutubeSpokes @yan_luong
  10. 10. Social Media EPFL | January 2013 10Sectorial social presences strategies• Service• Dialog• Own Content Creation• CurationVS• ResourcesSectorial Strategies @yan_luong
  11. 11. Social Media EPFL | January 2013 11Some Twitter Success Factors• Targeted content• Purpose and passion• Being yourself• Ignite dialogue• Don’t only talk about yourself• Frequency and regularityTwitter Success @yan_luong
  12. 12. Social Media EPFL | January 2013 12Curation• Infobesity• Credibility• Targeted• Laying the foundations for discussions and dialog• Show openness and transparency• Internal and/or externalCuration @yan_luong
  13. 13. Social Media EPFL | January 2013 13Hence the need for an information discovery tool• Get field specific content• Search engine AND social media based• Easy to use, easy to share• Collaborative• Machine learningGoing Faveeo @yan_luong
  14. 14. Social Media EPFL | January 2013 14Some examples• Center for Digital Education : news on EuropeanMOOCs initiatives• NCCR Robotics : animatronics, european robotics,robotics and business• Transportation Center : sustainable mobility news,outlook on business and tech transfer• Swiss Space Center : European initiatives, Spacecleanliness initiativesPublication Strategies @yan_luong
  15. 15. Thanks!Find this presentation on www.slideshare.net/yluong

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