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Social Media Management @ Social Media Class EPFL
 

Social Media Management @ Social Media Class EPFL

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    Social Media Management @ Social Media Class EPFL Social Media Management @ Social Media Class EPFL Presentation Transcript

    • Social Media and Community Management@yan_luongSocial Media Manager EPFL17/05/2013
    • 2 Présentation EPFL-Public | 01.01.2013Who am I (professionally)?
    • What my boss think IdoWhat the users think IdoWhat I really doWhat society thinks IdoWhat my friends thinkI doWhat my mom thinks Ido
    • « Markets are conversations »Doc Searls and David Weinberger, The Cluetrain Manifesto
    • EPFL Presentation | 01.2013 8Social mediaA major sociological trendEvery individual is a potential media outletNew mediatic power has emergedOrganizations become content creatorsMembres del’organisationOrganisationMédias demasseNewsRelations média, évènements, …MédiastradMédiassociaux
    • EPFL Presentation | 01.2013 9Paid, Owned and Earned
    • EPFL Presentation | 01.2013 10What organizations do• Social Media Monitoring• Contextual and predictive offers and ads• Community Management, Value Co-Creation• Crowd-everything
    • EPFL Presentation | 01.2013 12Social Media Monitoring• Conversation Volume Measure (on a given subject, theme,organization, person, …)• Identification of the conversation location• Identification of influence sources• Competitive intelligence• Trend identification• Feedback• Crisis management support• E-reputation managementMonitoring
    • EPFL Presentation | 01.2013 13The toolsSemanticQualitativeQuantitativeObjectives
    • EPFL Presentation | 01.2013 14Social Media MonitoringDirect access tothe onlineconversationsOnline articles orconversations permedia type(Mainstream News,Blogs, Twitter,Facebook, …), region,language, in real timeMonitoring
    • EPFL Presentation | 01.2013 15Social Media Monitoring
    • Crisis ManagementBefore the crisis•Know yourcommunitites•Detect•Internal OrganizationDuring the crisis•Listen•Evaluate•ActAfter the crisis•Listen•EvaluateMonitoring
    • EPFL Presentation | 01.2013 17E-reputation management
    • EPFL Presentation | 01.2013 19Ads
    • 20 Présentation EPFL-Public | 01.01.2013Facebook Connect
    • 21 Présentation EPFL-Public | 01.01.2013Cinemur.fr30
    • 22 Présentation EPFL-Public | 01.01.2013Cinemur.fr
    • EPFL Presentation | 01.2013 23Amazon.com
    • EPFL Presentation | 01.2013 25Connect vs. collaborate
    • EPFL Presentation | 01.2013 26Social Media are Tools
    • EPFL Presentation | 01.2013 27Inform
    • EPFL Presentation | 01.2013 28Include the listener in the round table#enld
    • EPFL Presentation | 01.2013 29Entertain
    • EPFL Presentation | 01.2013 30Co-create
    • EPFL Presentation | 01.2013 31Innovate
    • EPFL Presentation | 01.2013 32Crowdsource
    • EPFL Presentation | 01.2013 33Crowdsell33 Présentation EPFL-Public | 01.01.2013
    • EPFL Presentation | 01.2013 34Crowdrent34 Présentation EPFL-Public | 01.01.2013
    • EPFL Presentation | 01.2013 35Crowdfund35 Présentation EPFL-Public | 01.01.2013
    • EPFL Presentation | 01.2013 37Private Social Networks
    • Thanks!Find me on about.meFind me on vizifyFollow me on twitterGet this presentation on slideshare