Social Media 101 - Socorex Conference

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  • CLUETRAINCopyright © 1999, 2001 Levine, Locke, Searls & Weinberger.All rights reserved.
  • Social Media 101 - Socorex Conference

    1. 1. Social Media 101 Yan Luong 02/10/2013
    2. 2. Social Media in 2013 @yan_luong
    3. 3. Markets are conversations When you think of the Internet, don’t think of Mack trucks full of widgets destined for distributorships, whizzing by countless billboards. Think of a table for two. Levine, Locke, Searls & Weinberger in The Cluetrain Manifesto (1999) @yan_luong
    4. 4. The new media landscape… @yan_luong
    5. 5. …ain’t new
    6. 6. You are a media You have got an audience Your audience are makers Your audience has an audience @yan_luong
    7. 7. You need a strategy @yan_luong
    8. 8. You need a plan
    9. 9. You need integration
    10. 10. The social media wheel Listen Set Objectives Create Content Engage Measure @yan_luong
    11. 11. Listen and know your audience @yan_luong
    12. 12. Going Big Brother @yan_luong
    13. 13. Set objectives and define your message(s) @yan_luong
    14. 14. Social and search @yan_luong
    15. 15. Social as adverstising channel
    16. 16. Define your presences and your content @yan_luong
    17. 17. Content is king @yan_luong
    18. 18. You are content
    19. 19. Content trends
    20. 20. Content trends @yan_luong
    21. 21. Content trends
    22. 22. Engage @yan_luong
    23. 23. @yan_luong Be useful
    24. 24. Sharing is caring
    25. 25. What is your online influence?
    26. 26. What would you do? @yan_luong
    27. 27. How to measure @yan_luong
    28. 28. Google analytics @yan_luong
    29. 29. Social analytics @yan_luong
    30. 30. Thank you! Find this presentation on www.slideshare.com/yluong

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