Thesis topic & research methodology (draft 1)

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Thesis topic & research methodology (draft 1)

  1. 1. Directed Research Student: Yue Li Prof.: Tom Klinkowstein THESIS TOPIC & RESEARCH METHODOLOGY
  2. 2. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  3. 3. Topic: I am studying the different ways of using shadow play in contemporary advertising communication. Question: Because I want to find out how to integrate traditional Chinese Drama with the new media Conceptual Significance: In order to help audience understand how to incorporate traditional folk art with digital platform. Potential Practical Application: So that audience can better use new technology interact with traditional folk art. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  4. 4. Not all the traditional fork art can integrate with new media, just some with specific artistic expression can adapt to digital platform. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  5. 5. Write down all the interest point, see how they can branch out, in order to find new potential research directions 1. Mindmap Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  6. 6. Review related professional literature, find inspirations and get a general research direction 2. Inspirations Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  7. 7. Do research on the cultural group related to the topic, explore their ritual behavior and find their cultural phenomena, raise questions. 3. Ethnographic Research Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  8. 8. 4. Analogous Cases Find analogous cases and capture unexpected insights Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  9. 9. 5. Hypothesis Make a prediction based on the research Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  10. 10. 6. Experiments Test the hypothesis with experiments Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  11. 11. 7. Interpretation Analysis results and recognize a persistent pattern Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
  12. 12. 8. Practical Application Refine the pattern, find a practical way to produce it Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis

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