Urban Change is Possible

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This presentation was given by Mayor John Callhan of Bethlehem, Pennsylvenia to a group of Israeli mayors as part of the Israeli Mayor Institute held by the Movement for Israeli Urbanism

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  • The City of Bethlehem lies at the heart of the Allentown-Bethlehem-Easton MSA, known locally as the Lehigh Valley region. The two county region is home to over ½ million people. The 1741 colonial settlement experienced substantial growth during the industrial revolution of the late 19 th and early 20 th centuries. Although the City’s key industry, steel production, suffered decline through the later half of the 20 th century, the regional economy diversified during that time period. Although the townships of the region have suburbanized substantially during this same period, the City of Bethlehem has maintain a consistent population level and stable demographics.
  • This illustrates the massiveness of the Bethlehem Steel plant in the City, it also highlights the magnitude of our redevelopment opportunity.
  • Urban Change is Possible

    1. 2. City of Bethlehem, Pennsylvania ISRAELI MAYOR’S INSTITUTE Honorable John B. Callahan, Mayor April 4, 2011
    2. 3. Location/Market Area <ul><li>Located in Eastern Pennsylvania, the City of Bethlehem is within a one day drive of nearly 1/3 of the nation’s population. </li></ul><ul><li>The market area includes over 35 million people. </li></ul>
    3. 4. <ul><li>Bethlehem </li></ul><ul><li>A Classic American Town </li></ul><ul><li>Colonial Era Settlement </li></ul><ul><li>Industrial Revolution Growth </li></ul><ul><li>Late 20 th Century regional economic diversification </li></ul><ul><li>Stable demographics </li></ul>
    4. 5. Bethlehem Steel Land 20% of the City 50% of South Bethlehem
    5. 6. Israeli Mayor’s Institute
    6. 7. LVIP 2009 – 2010 Annual Report “… the park’s first 11 tenants are employing more than 2,400 workers, including RMS and Cigars International.” LVIP VII Companies: Creating Jobs, Diversifying the Economic Base, Reclaiming Brownfields
    7. 8. LVIP VII : Momentum Continues New Subdivision Plan LVIP 2009 – 2010 Annual Report “… 11 tenants are employing more than 2,400 workers, including RMS and Cigars International.” Majestic
    8. 9. Synchronoss Technologies
    9. 10. Majestic Bethlehem Center: Reclaiming Former Steel Properties & Creating Jobs Phase 1: $100 Million <ul><ul><li>LEED Buildings </li></ul></ul><ul><ul><li>Total Project Cost……..$500 Million </li></ul></ul><ul><ul><li>Total Acres ……………....…… … 441 </li></ul></ul><ul><ul><li>Projected Jobs ………. 4,300+ Jobs </li></ul></ul><ul><ul><li>Size…………………....…7 Million SF </li></ul></ul>
    10. 11. Real Estate Assessed Valuations Year Valuation (in thousands) 1994 $1,352,800 1999 $1,299,591 2000 $1,287,767 2001 $1,284,448 2002 $1,292,574 2003 $1,304,023 2004 $1,311,920 2005 $1,325,948 2006 $1,345,500 2007 $1,357,423 2008 $1,371,037 2009 $1,382,759 2010 $1,466,819 2011 $1,487,386
    11. 12. Hanover Twp. Northampton Co. Bethlehem Twp. Lower Saucon Twp. Hellertown Allentown City of Bethlehem Hanover Twp. Lehigh Co. Fountain Hill
    12. 13. Hanover Twp. Northampton Co. Bethlehem Twp. Lower Saucon Twp. Hellertown City of Bethlehem Hanover Twp. Lehigh Co. Fountain Hill Allentown
    13. 14. Hanover Twp. Northampton Co. Bethlehem Twp. Lower Saucon Twp. Hanover Twp. Lehigh Co. Hellertown City of Bethlehem Fountain Hill Allentown
    14. 15. <ul><li>Existing Capacity & Utilization </li></ul><ul><li>Projected Demand and Needs </li></ul><ul><li>Location & Feasibility </li></ul>North Side Business District South Side Business District Department of Community & Economic Development Downtown Parking Masterplan
    15. 16. Comprehensive Plan Update <ul><li>Initiated Summer 2007 </li></ul><ul><li>Public Forums held October 2007 & February 2008 </li></ul>Department of Community & Economic Development
    16. 17. Department of Community & Economic Development Israeli Mayor’s Institute
    17. 18. <ul><li>Goal: Transformation of South Side business district into “college town” </li></ul><ul><li>Joint planning: Sasaki Associates </li></ul><ul><li>State/City/University funding </li></ul><ul><li>Successful project execution </li></ul>A Successful Partnership Israeli Mayor’s Institute
    18. 19. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment
    19. 20. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment
    20. 21. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment
    21. 22. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment
    22. 23. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment
    23. 24. Community Action Development Corporation – Bethlehem 8 Residential Neighborhoods and Neighborhood Shopping Districts The Renovated Forte Building, Community Action Committee of the Lehigh Valley- New Home Office, with Apartments and Community Center at E. 5 th & Williams Streets. ($2 million invested) South Side Bethlehem Residential Master Plan
    24. 25. South Bethlehem Greenway Project Investment $ 5,000,000 DCNR Request Grants Committed $ 800,000 $ 1,100,000 NorCo Open Space Request $ 1,100,000
    25. 26. <ul><li>Timeline </li></ul><ul><ul><li>Phase I opened in July 2010  </li></ul></ul><ul><ul><ul><ul><ul><li>Hayes St to Skate Plaza……………………...………Complete </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Phase 1 – New St to Fillmore St……….…………….Complete June 2011 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Phase 2 – Fillmore St to Hayes St.…………………..Complete July 2011 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Phase 3 – Skate Plaza to E 6 th St ……………………Complete Fall 2011 </li></ul></ul></ul></ul></ul>Completed Fall 2011 July 2011 June 2011 South Bethlehem Greenway: Timeline Department of Community & Economic Development
    26. 27. Department of Community & Economic Development South Bethlehem Greenway- Skate Plaza
    27. 28. Riverport: Luxury Condos, Restaurant, Fitness Center Fowler Family Center at NCC 3 rd & Polk St. Commercial Offices and Retail OraSure Technologies Southside Bethlehem Central Business District
    28. 29. Central Segment – Analysis Commercial/ Residential Area <ul><li>GOALS: </li></ul><ul><li>Develop Safe Pedestrian Crossings and Links & </li></ul><ul><li>Celebrate Crossings </li></ul><ul><li>Maximize Uses of Green Recreation Areas </li></ul><ul><li>Develop Parking Alternatives </li></ul><ul><li>Identify Potential Redevelopment Sites </li></ul>
    29. 30. Israeli Mayor’s Institute
    30. 31. THE CITY LIVABLE MODEST PROPOSALS FOR A MORE WALKABLE DOWNTOWN Jeff Speck, May 2009 A successful city is one in which people choose to walk”
    31. 32. The Elm Street Plan (North-by-Northwest) Department of Community & Economic Development 300 Trees Planted 2 Community Websites More Crosswalks 5 New Bike Racks 36 Movies in the Park From Concept to Implementation Creating Pedestrian Friendly Neighborhoods Creating Neighborhood Venues and Creating Neighborhood Dialogue
    32. 33. The Elm Street Plan (North-by-Northwest) Department of Community & Economic Development Launched: Best Front Forward Program
    33. 34. 501-502 E. 4 th St. Before After Department of Community & Economic Development Israeli Mayor’s Institute
    34. 36. Preserving The Past… Creating The Future… Martin Tower Redevelopment Israeli Mayor’s Institute
    35. 37. Steel Stax Performance Center National Museum of Industrial History Sands Bethlehem Works – Phase 1 Southside Bethlehem Central Business District
    36. 39. Israeli Mayor’s Institute
    37. 40. Sands Bethlehem Works – Phase 1 Southside Bethlehem Central Business District
    38. 41. Actual vs. Rendering
    39. 42. Actual vs. Rendering Israeli Mayor’s Institute
    40. 43. Israeli Mayor’s Institute
    41. 47. Israeli Mayor’s Institute
    42. 48. Festival Center ArtsQuest Center PBS39 Festival Plaza Music Pavilion
    43. 49. PBS39 Public Media and Education Center <ul><li>29,228 Square feet </li></ul><ul><li>2 Production Studios </li></ul><ul><li>Network quality High Definition Production Operations serving 4 million households </li></ul><ul><li>PBS39 Global Master Control </li></ul><ul><li>Public Access to Satellite Uplink Communications </li></ul>Israeli Mayor’s Institute
    44. 50. Israeli Mayor’s Institute
    45. 53. Israeli Mayor’s Institute
    46. 56. Israeli Mayor’s Institute
    47. 58. Preserving The Past… Creating The Future… SteelStacks
    48. 59. Levitt Pavilion at SteelStacks <ul><li>50 FREE family-friendly concerts </li></ul><ul><li>Lawn seating for 2,500 </li></ul><ul><li>Much needed green space </li></ul>
    49. 60. Town Square “ The development plan... is built upon a concept of mixed-use development which retains the existing historic industrial character of the Bethlehem Steel Corporation’s local plant through optimum retention of the existing buildings, adapted to new uses...”
    50. 61. Israeli Mayor’s Institute
    51. 62. Israeli Mayor’s Institute
    52. 64. South West View
    53. 71. Lehigh Riverport
    54. 72. Lehigh Riverport
    55. 73. <ul><li>172 Luxury Condos </li></ul><ul><li>Starters Pub </li></ul><ul><li>Steel Fitness </li></ul>Lehigh Riverport
    56. 74. Recent National Accolades

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