Lessons in interactivity yle 21.3.2006


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Some examples of interactivity at a nordic public broadcaster in 2004-2006

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Lessons in interactivity yle 21.3.2006

  1. 1. The Interactive YLE –some examples Tuija Aalto YLE Radio
  2. 2. 2Tuija Aalto YLE Radio In 10 years the Finns have embraced ICT l 5 258 486 inhabitants (28.2.2006) l 2 003 800 TV licenses (31.12.2005) l Digital TV receivers in 1 061 965 homes: cities (39 %), rural (57 %) l 2,8 million internet users in 1,3 million households l Internet connection in in 58% households (7% in 1996) l Broadband in 51% of households (256kB+) l Computers in 70% of households (compared to 25% in 1996) l Mobile phone in 97% of households (40% in 1996) l Phone still mainly used for personal communication: web browsing or buying on ther mobile internet not common [Source: Tilastokeskus]
  3. 3. 3Tuija Aalto YLE Radio Kotitalouksien laitekannan kehitys 11/2005-02/2006 (Lähde: Tilastokeskus/Kuluttabarometri) 95 93 71 67 58 47 52 43 45 36 33 38 29 18 18 8 4 97 95 72 70 62 51 49 48 46 44 41 41 33 20 19 9 4 0 10 20 30 40 50 60 70 80 90 100 Matkapuhelin Televisio Videonauhuri Tietokone Internet-yhteys Laajakaista Lankapuhelin DVD-laite Kaapeli-tv tai satelliittiantenni Digisovitin/digitv Digisovitin maanp./kaapeli WAP/GPRS/3G -puhelin Laajakuva-tv Internet-puhelinliittymä Kotiteatterijärj. Tallentava digisovitin Satelliittidigisovitin 2005 marraskuu 2006 helmikuu A mobile phone 97% Internet connection 62%; broadband 51% WAP/GPRS or 3G mobile phone 41% Blue = Nov 2005 Green = Feb 2006 Internet telephone connection 20% Devices at homes
  4. 4. 4Tuija Aalto YLE Radio Internet usage l 73% of Finns aged between 15 and 74 have used the Internet during the year 2005 l Internet usage has grown more regular, more people go online on a daily basis: especially women under 35 have increased their web use during the last three years –nearly all of them use the web on a weekly basis l The Internet is most commonly used for e-mail (86% of the respondents), for finding information on goods and services (85%), for using online bank services (76%), for finding information on travel and accommodation services (66%), and for reading online magazines and papers (56%). l The use of online bank services, online shopping, and travel service browsing have increased significantly since spring 2004 [Source: Internet Usage in Finland http://www.internetworldstats.com/eu/fi.htm]
  5. 5. 5Tuija Aalto YLE Radio Survey: Most Finns do not know 3G yet l A recent survey (* found out that 63% of Finns do not know what “3G”means in connection with mobile communications l According to the survey only 6% browse the web with a 3G mobile phone l Most use the internet on their phone via WAP browser (21%), or 2G (14%) l 58 % said they would like to use the web on a 3G phone in the future l Most (53%) had not used the internet at all with their mobile phone. *) The survey was conducted by eSearch (owned by Soprano Oyj) and it was commissioned by Elisa, the mobile operator; 2189 Finns answered in the survey in March)
  6. 6. 6Tuija Aalto YLE Radio The changing media environment l The publishing treshold of web content is lower than ever –blogging, podcasting and new kinds of social software are enabling new ways to interact and this content competes with mainstream media of the time and attention of the audiences l Does interactivity, the word, mean two–way communication? What role can the audience, and their ”micromedia”play in the dialogue? l Can it be one-to-one communication both ways, or is it still only mass communication the other way? l Do we know how to really be interactive? l Does it matter?
  7. 7. 7Tuija Aalto YLE Radio Lessons in interactivity 1. RSS & blogs 2. The incoming SMS 3. Some special ”user-generated content”efforts 4. Communities: X3M, X-Stage
  8. 8. 8Tuija Aalto YLE Radio Blogilista.fi: a directory of >4500 Finnish blogs •20 most subscribed blogs in the Blogilista directory •Ranking according to readership and links add an element of play and competition
  9. 9. 9Tuija Aalto YLE Radio yle.fi/blogit l The YLE Blogs website is an attempt to allow for the journalists and other YLE voices to start their own interactivity in the blogosphere l Utilizing the expertice otherwise not in the public domain l We have only just started learning l Experiments with videoblogging as well
  10. 10. 10Tuija Aalto YLE Radio RSS –the more efficient way to browse the web
  11. 11. 11Tuija Aalto YLE Radio A RSS reader –my feeds
  12. 12. 12Tuija Aalto YLE Radio Ampparit, an independent news aggregator
  13. 13. 13Tuija Aalto YLE Radio YLE offers feeds for syndication
  14. 14. 14Tuija Aalto YLE Radio The YLE news window syndicated in a blog
  15. 15. 15Tuija Aalto YLE Radio Blogs make journalism a two-way street –or do they? l For a politician, a blog is an effective tool for controlling publicity and cultivating one’s political image (nearly all the presidential candidates or their support teams blogged in december and January) l Journalists no longer have the monopoly of the media scene –the expert who was interviewed can express their own opinion before and after the interview in their blog, as can the audience l Blogsearch: what are they talking about my show?
  16. 16. 16Tuija Aalto YLE Radio Blogsearch: a TV program Blogsearch.fi: Ajankohtainen kakkonen 30 hits
  17. 17. 17Tuija Aalto YLE Radio Blogsearch: a journalist ”Olli Ainola”7 hits Should a journalist go comment and start a discussion if they are receiving feedback in someone’s blog? Or is it absolutely none of their business?
  18. 18. 18Tuija Aalto YLE Radio The Blogger goes first, 1
  19. 19. 19Tuija Aalto YLE Radio The Blogger goes first, 2
  20. 20. 20Tuija Aalto YLE Radio SMS incoming l A partner takes care of the connections with operators to make receiving SMS messages as easy as possible for the radio station l Revenue share model –the service pays itself back l Dialtone http://www.dialtone.fi/products/dtmix/ l Medioso http://www.medioso.pro l Both partners offer a web interface for the radio team to browse incoming messages and edit the reply message (”Thank you for your message –Remember the show at 17.15 every day”or ”reminder of Today’s special”)
  21. 21. 21Tuija Aalto YLE Radio The Radio Suomi Night Radio Show incoming messages, helpful and very personal/intimate
  22. 22. 22Tuija Aalto YLE Radio YleX shows soliciting SMS input
  23. 23. 23Tuija Aalto YLE Radio Yle KaX, the on air-screen YleX Morning show on tv with picture 06.30- 10.00 WebCam plus text features on tv How to use the SMS Chat: Text M and your message l Send to number 17113 l Cost per message 0,95€ Creating a nick: Type M NIMI Nick l ”M NIMI Kalle”Send message to number 17113 TV chat with premium priced sms was invented in Finland, now a nighttime staple on commercial tv and a worldwide ”medium”
  24. 24. 24Tuija Aalto YLE Radio Nature wakes up into the summer - contest Radio Suomi asked: ”How do you see the nature weaking up into the summer? Send us a digital photo or an sms”
  25. 25. 25Tuija Aalto YLE Radio Cameraphone entries were still scarce in spring 2004
  26. 26. 26Tuija Aalto YLE Radio The best SMS entries, while limited to the 160 characters’ maximum length, were quite artistic
  27. 27. 27Tuija Aalto YLE Radio Audience producing content: Case Ralliradio
  28. 28. 28Tuija Aalto YLE Radio > 2000 pictures and > 7000 comments
  29. 29. 29Tuija Aalto YLE Radio Topics from web to TV: Suomi Puhuu •Moderated web forum feeds topics for a weekly TV show •Journalists make referates of discussion online
  30. 30. 30Tuija Aalto YLE Radio X-Stage
  31. 31. 31Tuija Aalto YLE Radio X3M Community