Design by Fire Café 028
Louis Hartlooper Complex
Utrecht, 16 September 2013
Interacting with Interaction14
Yohan Creemers
...
interaction designer
Ylab designers for interaction
Interacting with Interaction14
Design by Fire Café #028
Interaction De...
Design by Fire Conference
chair
IxDA Nederland
Interacting with Interaction14
Design by Fire Café #028
Interaction14 Conference
co-chair
Interaction14
Interacting with Interaction14
Design by Fire Café #028
Interaction14 Conference
1 April 2012
Call for Hosting Interaction14
Interacting with Interaction14
Design by Fire Café #0...
Interaction14 Conference
Interacting with Interaction14
Design by Fire Café #028
Facets of the User Experience
Interacting with Interaction14
Design by Fire Café #028
"Juicy Salif" Citron squeezer, Phili...
Elements of the User Experience
Interacting with Interaction14
Design by Fire Café #028
"Juicy Salif" Citron squeezer, Phi...
Manifestations of the User Experience
Interacting with Interaction14
Design by Fire Café #028
Nest – Learning Thermostat
Interacting with Interaction14
Design by Fire Café #028
Elements of User Experience
Interacting with Interaction14
Design by Fire Café #028
Elements of User Experience
“Think from the center.
Design for the edge.
— Andrei Herasimchuk
Interacting with Interaction14
Design by Fire Café #028
”
Interacting with Interaction14
Design by Fire Café #028
Elements of User Experience
Based on the model of J.J. Garrett
Strategy - Goal
Conference Goal
Networking and educational
opportunity for the IxD
community
Interacting with Interaction1...
Strategy - Personas
Hendrik
Craftsman
Interacting with Interaction14
Design by Fire Café #028
Sophia
Tribista
Oliver
Job s...
Strategy - Personas
Hendrik
Craftsman
Interacting with Interaction14
Design by Fire Café #028
Sophia
Tribista
Oliver
Job s...
Strategy - Personas
Hendrik
Craftsman
Interacting with Interaction14
Design by Fire Café #028
Sophia
Tribista
Oliver
Job s...
Strategy - Personas
Hendrik
Craftsman
Interacting with Interaction14
Design by Fire Café #028
Sophia
Tribista
Oliver
Job s...
Scope - Requirements
Budget
Positive financial result
Interacting with Interaction14
Design by Fire Café #028
Capacity
800...
Scope - Budget
Interacting with Interaction14
Design by Fire Café #028
Revenue
Conference
Workshops
Sponsoring
Grants
Tota...
Scope - Planning
Interacting with Interaction14
Design by Fire Café #028
#1. June 10, 2013
#2. July 8, 2013
#3. August 19,...
Function - Concept
Interacting with Interaction14
Design by Fire Café #028
Languages of
Interaction Design
Function – Design principles
Interacting with Interaction14
Design by Fire Café #028
#1. Attendee centered
#2. Design Even...
Behavior - Program
Interacting with Interaction14
Design by Fire Café #028
Behavior – Program: Keynotes
Interacting with Interaction14
Design by Fire Café #028
Peter GreenawayGillian Crampton Smith...
Behavior - Location
Interacting with Interaction14
Design by Fire Café #028
Behavior - Location
Interacting with Interaction14
Design by Fire Café #028
Behavior – IA Website
Interacting with Interaction14
Design by Fire Café #028
Behavior – Wireframes
Interacting with Interaction14
Design by Fire Café #028
Behavior – Prototyping interaction
Interacting with Interaction14
Design by Fire Café #028
Aesthetic - Logotype
Interacting with Interaction14
Design by Fire Café #028
Aesthetic - Branding
Interacting with Interaction14
Design by Fire Café #028
Aesthetic – Visual Design
Interacting with Interaction14
Design by Fire Café #028
Aesthetic – Graphic Design
Interacting with Interaction14
Design by Fire Café #028
“The difference between a good product
and a great one are its details.
— Dan Saffer
Interacting with Interaction14
Design...
Details?
Interacting with Interaction14
Design by Fire Café #028
Details?
Interacting with Interaction14
Design by Fire Café #028
“The details are not the details.
They make the design.
— Charles Eames
Interacting with Interaction14
Design by Fire Café...
Yohan Creemers
Ylab designers for interaction
yohan@ylab.nl
@ylab
Design by Fire Café 028
Louis Hartlooper Complex
Utrecht...
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Interacting with interaction14

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The annual Interaction conference aims to gather, strengthen, inspire and enrich the Interaction Design community. In September 2012 the Interaction Design Association (IxDA) selected Amsterdam as the location for the seventh edition. Since then, a dozen volunteers are working to shape this four day event.

This presentation for Design by Fire Café offered a glimpse behind the scenes and shows that organizing an event is nothing more - nor less - than interaction design. Obviously, the design for Interaction14 is not finished yet. The presentation called upon the collective creativity to help shaping the conference.

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Interacting with interaction14

  1. 1. Design by Fire Café 028 Louis Hartlooper Complex Utrecht, 16 September 2013 Interacting with Interaction14 Yohan Creemers Ylab designers for interaction
  2. 2. interaction designer Ylab designers for interaction Interacting with Interaction14 Design by Fire Café #028 Interaction Design
  3. 3. Design by Fire Conference chair IxDA Nederland Interacting with Interaction14 Design by Fire Café #028
  4. 4. Interaction14 Conference co-chair Interaction14 Interacting with Interaction14 Design by Fire Café #028
  5. 5. Interaction14 Conference 1 April 2012 Call for Hosting Interaction14 Interacting with Interaction14 Design by Fire Café #028 30 June 2012 Call for Proposals Submitted 18 Sept 2012 Amsterdam Selected as Host 31 January 2013 IxD14 Amsterdam Announced
  6. 6. Interaction14 Conference Interacting with Interaction14 Design by Fire Café #028
  7. 7. Facets of the User Experience Interacting with Interaction14 Design by Fire Café #028 "Juicy Salif" Citron squeezer, Philippe Starck
  8. 8. Elements of the User Experience Interacting with Interaction14 Design by Fire Café #028 "Juicy Salif" Citron squeezer, Philippe Starck
  9. 9. Manifestations of the User Experience Interacting with Interaction14 Design by Fire Café #028 Nest – Learning Thermostat
  10. 10. Interacting with Interaction14 Design by Fire Café #028 Elements of User Experience
  11. 11. Interacting with Interaction14 Design by Fire Café #028 Elements of User Experience
  12. 12. “Think from the center. Design for the edge. — Andrei Herasimchuk Interacting with Interaction14 Design by Fire Café #028 ”
  13. 13. Interacting with Interaction14 Design by Fire Café #028 Elements of User Experience Based on the model of J.J. Garrett
  14. 14. Strategy - Goal Conference Goal Networking and educational opportunity for the IxD community Interacting with Interaction14 Design by Fire Café #028 IxDA’s Mission Advance the professional discipline of Interaction Design Target group Interaction Designers Design Managers Attendee needs … (see next slide)
  15. 15. Strategy - Personas Hendrik Craftsman Interacting with Interaction14 Design by Fire Café #028 Sophia Tribista Oliver Job seeker Mike Networker James Knowledge sharer
  16. 16. Strategy - Personas Hendrik Craftsman Interacting with Interaction14 Design by Fire Café #028 Sophia Tribista Oliver Job seeker Mike Networker James Knowledge sharer
  17. 17. Strategy - Personas Hendrik Craftsman Interacting with Interaction14 Design by Fire Café #028 Sophia Tribista Oliver Job seeker Mike Networker James Knowledge sharer
  18. 18. Strategy - Personas Hendrik Craftsman Interacting with Interaction14 Design by Fire Café #028 Sophia Tribista Oliver Job seeker Mike Networker James Knowledge sharer
  19. 19. Scope - Requirements Budget Positive financial result Interacting with Interaction14 Design by Fire Café #028 Capacity 800 people Must haves 3 days of presentations 1 day of workshops a few beers Stakeholders IxDA community Co-host Design Schools Sponsors
  20. 20. Scope - Budget Interacting with Interaction14 Design by Fire Café #028 Revenue Conference Workshops Sponsoring Grants Total revenue € 417.000 € 69.000 € 150.000 € 40.000 € 676.000 Expenses Conference Workshops Parties Planning Total expenses € 415.000 € 61.000 € 148.000 € 52.000 € 676.000 Initial budget estimate
  21. 21. Scope - Planning Interacting with Interaction14 Design by Fire Café #028 #1. June 10, 2013 #2. July 8, 2013 #3. August 19, 2013 #4. September 16, 2013 #5. October 14, 2013 #6. November 11, 2013 #7. December 9, 2013 #8. January 6, 2014 #9. February 24, 2014 Call for Proposals and registration open Announcement of first two keynotes 3rd keynote and submission reminder Announcement of 4th, 5th, 6th keynote Full program and workshops available Plan your trip to Amsterdam Communicate social program Start the conversation Videos available online
  22. 22. Function - Concept Interacting with Interaction14 Design by Fire Café #028 Languages of Interaction Design
  23. 23. Function – Design principles Interacting with Interaction14 Design by Fire Café #028 #1. Attendee centered #2. Design Event #3. Friendly, lively, and enjoyable #6. Diversity and surprise #8. Place-specific experience #5. Head to Tail Schedule
  24. 24. Behavior - Program Interacting with Interaction14 Design by Fire Café #028
  25. 25. Behavior – Program: Keynotes Interacting with Interaction14 Design by Fire Café #028 Peter GreenawayGillian Crampton Smith Dan Rosenberg Saskia SassenScott McCloud Irene Au
  26. 26. Behavior - Location Interacting with Interaction14 Design by Fire Café #028
  27. 27. Behavior - Location Interacting with Interaction14 Design by Fire Café #028
  28. 28. Behavior – IA Website Interacting with Interaction14 Design by Fire Café #028
  29. 29. Behavior – Wireframes Interacting with Interaction14 Design by Fire Café #028
  30. 30. Behavior – Prototyping interaction Interacting with Interaction14 Design by Fire Café #028
  31. 31. Aesthetic - Logotype Interacting with Interaction14 Design by Fire Café #028
  32. 32. Aesthetic - Branding Interacting with Interaction14 Design by Fire Café #028
  33. 33. Aesthetic – Visual Design Interacting with Interaction14 Design by Fire Café #028
  34. 34. Aesthetic – Graphic Design Interacting with Interaction14 Design by Fire Café #028
  35. 35. “The difference between a good product and a great one are its details. — Dan Saffer Interacting with Interaction14 Design by Fire Café #028 ”
  36. 36. Details? Interacting with Interaction14 Design by Fire Café #028
  37. 37. Details? Interacting with Interaction14 Design by Fire Café #028
  38. 38. “The details are not the details. They make the design. — Charles Eames Interacting with Interaction14 Design by Fire Café #028 ”
  39. 39. Yohan Creemers Ylab designers for interaction yohan@ylab.nl @ylab Design by Fire Café 028 Louis Hartlooper Complex Utrecht, 16 September 2013 Interacting with Interaction14

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