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opportunities and issues

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Web 2.0 and mobile web Presentation Transcript

  • 1. Web 2.0 and mobile Web opportunities and issues A talk by Yannis Kalfoglou at Monday, 9 th July 2007
  • 2. Overview
    • Web 2.0
      • From channel technology to platform technology
      • State of the practice, state of the art, and future trends
    • Mobile Web
      • today -“Internet is going mobile” business
      • future - Ubiquitous computing, enriched user experience, network singularity
    • Web 2.0 + Mobile Web = Mobile Web 2.0?
      • Opportunities
      • Issues
    • Standards, early adopters, trends
      • W3C MWI, dot mobi
      • Orange ( Pikeo etc), Vodafone ( Betavine ), NeoMedia ( Qode ), Microsoft ( TellMe ) etc.
      • New business models, content  microcontent
    • Revenue streams
      • Consumer based
      • B2B, sector driven
    Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue 2/9
  • 3. Web 2.0 (harnessing) collective intelligence - characteristics Social aspect: Mass participation, self-regulation, social networking, collective intelligence, syndication, user as a consumer/producer Technology aspect: AJAX, wikis, blogs, podcast, tags, etc., user generated content (UGC) Business perspective: Highly visible, global audience, generation profiling, emergence, interactivity Perception shift: Channel technology (email, IM)  platform technology (wiki, blog, etc.) 3/9 Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue
  • 4.
    • Social software engineering:
    • Embedded observation, co-design,
    • agile and highly configurable
    • Marketing and participation:
    • Market niche, syndication, “supersite” effect
    • Content:
    • Quality content, cold-start syndrome
    • Trends:
    • Web 2.0 approaches to enterprise context  Enterprise 2.0 - collaboration
    • Harness collective intelligence 
    • emergent semantics 
    • semantic services / personalisation
    4/9 Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue Web 2.0 (harnessing) collective intelligence – state of the art, future trends
  • 5.
    • Email
    • Shopping
    • News reading
    • Browsing
    • Location based services
    5/9 Mobile Web Internet goes mobile Web 2.,0  Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue
    • Content adaptation
      • Screen size, mobile friendly widgets, caching
    • User interface
      • Navigation
    • Personalisation
      • User profiling
      • Context-specific
  • 6. Mobile Web 2.0 Web 2.0 + Mobile Web? Opportunities
    • More people with mobiles than PCs
    • 17bn devices on the internet by 2012 (IDC, 2005/6)
    • Social networking (web 2.0) on the Web (single network) using a common driver (mobile device)
    • Global audience, global services, single marketplace
    • Web access for “internet of things”
    • Universal content, ubiquitous computing
    • Harness collective intelligence using mobiles
      • 30% of EU’s working population directly involved in the production/consumption of knowledge by 2015 (EU 2004)
    6/9 Web 2.,0  Mobile Web  Mobile Web 2.0 Standards, adopters, trends Revenue
  • 7.
    • Technology
      • Web content to mobile devices
      • Read/ write aspect of Web 2.0 using a mobile device
      • Mobile SEO vs. Web SEO
    • Social
      • “ Low level behaviour can not deduce high level structure” – emergence
        • Emergence in a mobile environment
      • Imposed structure vs. emergent structure
        • Imposed structure  faster transmission time, cost, data volumes
        • Emergent structure  Web 2.0 principle, UGC
    • Political/organisational
      • Mobile operators as ISPs? Service aggregators?
      • Content management
        • Many stakeholders
        • Internationalisation
      • Context
        • Personalisation
    7/9 Mobile Web 2.0 Web 2.0 + Mobile Web? Issues Web 2.,0  Mobile Web  Mobile Web 2.0 Standards, adopters, trends Revenue
  • 8.
    • W3C Mobile Web Initiative
      • Best Practices – online checker
      • mobileOK conformance mark – machine testable
    • dot mobi
      • mTLD (top level domain for mobiles – ICANN)
    Standards, early adopters, trends 8/9 Web 2.,0  Mobile Web  Mobile Web 2.0  Standards, adopters, trends Revenue
    • Early adopters
      • Orange – Pikeo, bubbletop, Soundtribes
      • Vodafone – Betavine
      • NeoMedia/Qode, radar.net, ShoZu, TellMe
      • BBC + CNN mobile  web 2.0 features – UGC
    • Trends
      • think beyond numbers (mobile device not only a phone – URIs, tags, etc.)
      • Pushing out too much content leads to microcontent
  • 9.
    • Advertising
      • Web 2.0 fuelled
    • Subscription
      • Premium access channels
      • Context specific services
    • Commission
      • Transaction fees
      • 3 rd party services usage
    • Usage fees
      • APIs
      • Content aggregators
    • Licensing
      • Marked up content ready to use (B2B)
    9/9 Revenue streams Web 2.,0  Mobile Web  Mobile Web 2.0  Standards, adopters, trends  Revenue
  • 10. Web 2.0 and mobile Web opportunities and issues A talk delivered by Yannis Kalfoglou at Monday, 9 th July 2007 Thank you
  • 11. 13/18