State of the practice, state of the art, and future trends
today -“Internet is going mobile” business
future - Ubiquitous computing, enriched user experience, network singularity
Web 2.0 + Mobile Web = Mobile Web 2.0?
Standards, early adopters, trends
W3C MWI, dot mobi
Orange ( Pikeo etc), Vodafone ( Betavine ), NeoMedia ( Qode ), Microsoft ( TellMe ) etc.
New business models, content microcontent
B2B, sector driven
Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue 2/9
Web 2.0 (harnessing) collective intelligence - characteristics Social aspect: Mass participation, self-regulation, social networking, collective intelligence, syndication, user as a consumer/producer Technology aspect: AJAX, wikis, blogs, podcast, tags, etc., user generated content (UGC) Business perspective: Highly visible, global audience, generation profiling, emergence, interactivity Perception shift: Channel technology (email, IM) platform technology (wiki, blog, etc.) 3/9 Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue