Web 2.0 and mobile Web opportunities and issues A talk by Yannis Kalfoglou at  Monday, 9 th  July 2007
Overview <ul><li>Web 2.0 </li></ul><ul><ul><li>From  channel  technology to  platform  technology </li></ul></ul><ul><ul><...
Web 2.0 (harnessing) collective intelligence - characteristics Social aspect: Mass participation, self-regulation, social ...
<ul><li>Social software engineering: </li></ul><ul><li>Embedded observation, co-design,  </li></ul><ul><li>agile and highl...
<ul><li>Email </li></ul><ul><li>Shopping </li></ul><ul><li>News reading </li></ul><ul><li>Browsing </li></ul><ul><li>Locat...
Mobile Web 2.0 Web 2.0 + Mobile Web? Opportunities <ul><li>More people with mobiles than PCs </li></ul><ul><li>17bn device...
<ul><li>Technology </li></ul><ul><ul><li>Web content to mobile devices </li></ul></ul><ul><ul><li>Read/ write  aspect of W...
<ul><li>W3C Mobile Web Initiative </li></ul><ul><ul><li>Best Practices – online checker </li></ul></ul><ul><ul><li>mobileO...
<ul><li>Advertising </li></ul><ul><ul><li>Web 2.0 fuelled </li></ul></ul><ul><li>Subscription </li></ul><ul><ul><li>Premiu...
Web 2.0 and mobile Web opportunities and issues A talk delivered by Yannis Kalfoglou at  Monday, 9 th  July 2007  Thank you
13/18
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  1. 1. Web 2.0 and mobile Web opportunities and issues A talk by Yannis Kalfoglou at Monday, 9 th July 2007
  2. 2. Overview <ul><li>Web 2.0 </li></ul><ul><ul><li>From channel technology to platform technology </li></ul></ul><ul><ul><li>State of the practice, state of the art, and future trends </li></ul></ul><ul><li>Mobile Web </li></ul><ul><ul><li>today -“Internet is going mobile” business </li></ul></ul><ul><ul><li>future - Ubiquitous computing, enriched user experience, network singularity </li></ul></ul><ul><li>Web 2.0 + Mobile Web = Mobile Web 2.0? </li></ul><ul><ul><li>Opportunities </li></ul></ul><ul><ul><li>Issues </li></ul></ul><ul><li>Standards, early adopters, trends </li></ul><ul><ul><li>W3C MWI, dot mobi </li></ul></ul><ul><ul><li>Orange ( Pikeo etc), Vodafone ( Betavine ), NeoMedia ( Qode ), Microsoft ( TellMe ) etc. </li></ul></ul><ul><ul><li>New business models, content  microcontent </li></ul></ul><ul><li>Revenue streams </li></ul><ul><ul><li>Consumer based </li></ul></ul><ul><ul><li>B2B, sector driven </li></ul></ul>Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue 2/9
  3. 3. Web 2.0 (harnessing) collective intelligence - characteristics Social aspect: Mass participation, self-regulation, social networking, collective intelligence, syndication, user as a consumer/producer Technology aspect: AJAX, wikis, blogs, podcast, tags, etc., user generated content (UGC) Business perspective: Highly visible, global audience, generation profiling, emergence, interactivity Perception shift: Channel technology (email, IM)  platform technology (wiki, blog, etc.) 3/9 Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue
  4. 4. <ul><li>Social software engineering: </li></ul><ul><li>Embedded observation, co-design, </li></ul><ul><li>agile and highly configurable </li></ul><ul><li>Marketing and participation: </li></ul><ul><li>Market niche, syndication, “supersite” effect </li></ul><ul><li>Content: </li></ul><ul><li>Quality content, cold-start syndrome </li></ul><ul><li>Trends: </li></ul><ul><li>Web 2.0 approaches to enterprise context  Enterprise 2.0 - collaboration </li></ul><ul><li>Harness collective intelligence  </li></ul><ul><li>emergent semantics  </li></ul><ul><li>semantic services / personalisation </li></ul>4/9 Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue Web 2.0 (harnessing) collective intelligence – state of the art, future trends
  5. 5. <ul><li>Email </li></ul><ul><li>Shopping </li></ul><ul><li>News reading </li></ul><ul><li>Browsing </li></ul><ul><li>Location based services </li></ul>5/9 Mobile Web Internet goes mobile Web 2.,0  Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue <ul><li>Content adaptation </li></ul><ul><ul><li>Screen size, mobile friendly widgets, caching </li></ul></ul><ul><li>User interface </li></ul><ul><ul><li>Navigation </li></ul></ul><ul><li>Personalisation </li></ul><ul><ul><li>User profiling </li></ul></ul><ul><ul><li>Context-specific </li></ul></ul>
  6. 6. Mobile Web 2.0 Web 2.0 + Mobile Web? Opportunities <ul><li>More people with mobiles than PCs </li></ul><ul><li>17bn devices on the internet by 2012 (IDC, 2005/6) </li></ul><ul><li>Social networking (web 2.0) on the Web (single network) using a common driver (mobile device) </li></ul><ul><li>Global audience, global services, single marketplace </li></ul><ul><li>Web access for “internet of things” </li></ul><ul><li>Universal content, ubiquitous computing </li></ul><ul><li>Harness collective intelligence using mobiles </li></ul><ul><ul><li>30% of EU’s working population directly involved in the production/consumption of knowledge by 2015 (EU 2004) </li></ul></ul>6/9 Web 2.,0  Mobile Web  Mobile Web 2.0 Standards, adopters, trends Revenue
  7. 7. <ul><li>Technology </li></ul><ul><ul><li>Web content to mobile devices </li></ul></ul><ul><ul><li>Read/ write aspect of Web 2.0 using a mobile device </li></ul></ul><ul><ul><li>Mobile SEO vs. Web SEO </li></ul></ul><ul><li>Social </li></ul><ul><ul><li>“ Low level behaviour can not deduce high level structure” – emergence </li></ul></ul><ul><ul><ul><li>Emergence in a mobile environment </li></ul></ul></ul><ul><ul><li>Imposed structure vs. emergent structure </li></ul></ul><ul><ul><ul><li>Imposed structure  faster transmission time, cost, data volumes </li></ul></ul></ul><ul><ul><ul><li>Emergent structure  Web 2.0 principle, UGC </li></ul></ul></ul><ul><li>Political/organisational </li></ul><ul><ul><li>Mobile operators as ISPs? Service aggregators? </li></ul></ul><ul><ul><li>Content management </li></ul></ul><ul><ul><ul><li>Many stakeholders </li></ul></ul></ul><ul><ul><ul><li>Internationalisation </li></ul></ul></ul><ul><ul><li>Context </li></ul></ul><ul><ul><ul><li>Personalisation </li></ul></ul></ul>7/9 Mobile Web 2.0 Web 2.0 + Mobile Web? Issues Web 2.,0  Mobile Web  Mobile Web 2.0 Standards, adopters, trends Revenue
  8. 8. <ul><li>W3C Mobile Web Initiative </li></ul><ul><ul><li>Best Practices – online checker </li></ul></ul><ul><ul><li>mobileOK conformance mark – machine testable </li></ul></ul><ul><li>dot mobi </li></ul><ul><ul><li>mTLD (top level domain for mobiles – ICANN) </li></ul></ul>Standards, early adopters, trends 8/9 Web 2.,0  Mobile Web  Mobile Web 2.0  Standards, adopters, trends Revenue <ul><li>Early adopters </li></ul><ul><ul><li>Orange – Pikeo, bubbletop, Soundtribes </li></ul></ul><ul><ul><li>Vodafone – Betavine </li></ul></ul><ul><ul><li>NeoMedia/Qode, radar.net, ShoZu, TellMe </li></ul></ul><ul><ul><li>BBC + CNN mobile  web 2.0 features – UGC </li></ul></ul><ul><li>Trends </li></ul><ul><ul><li>think beyond numbers (mobile device not only a phone – URIs, tags, etc.) </li></ul></ul><ul><ul><li>Pushing out too much content leads to microcontent </li></ul></ul>
  9. 9. <ul><li>Advertising </li></ul><ul><ul><li>Web 2.0 fuelled </li></ul></ul><ul><li>Subscription </li></ul><ul><ul><li>Premium access channels </li></ul></ul><ul><ul><li>Context specific services </li></ul></ul><ul><li>Commission </li></ul><ul><ul><li>Transaction fees </li></ul></ul><ul><ul><li>3 rd party services usage </li></ul></ul><ul><li>Usage fees </li></ul><ul><ul><li>APIs </li></ul></ul><ul><ul><li>Content aggregators </li></ul></ul><ul><li>Licensing </li></ul><ul><ul><li>Marked up content ready to use (B2B) </li></ul></ul>9/9 Revenue streams Web 2.,0  Mobile Web  Mobile Web 2.0  Standards, adopters, trends  Revenue
  10. 10. Web 2.0 and mobile Web opportunities and issues A talk delivered by Yannis Kalfoglou at Monday, 9 th July 2007 Thank you
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