Your SlideShare is downloading. ×
Web 2.0 and mobile web
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Web 2.0 and mobile web

498
views

Published on

opportunities and issues

opportunities and issues

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
498
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Web 2.0 and mobile Web opportunities and issues A talk by Yannis Kalfoglou at Monday, 9 th July 2007
  • 2. Overview
    • Web 2.0
      • From channel technology to platform technology
      • State of the practice, state of the art, and future trends
    • Mobile Web
      • today -“Internet is going mobile” business
      • future - Ubiquitous computing, enriched user experience, network singularity
    • Web 2.0 + Mobile Web = Mobile Web 2.0?
      • Opportunities
      • Issues
    • Standards, early adopters, trends
      • W3C MWI, dot mobi
      • Orange ( Pikeo etc), Vodafone ( Betavine ), NeoMedia ( Qode ), Microsoft ( TellMe ) etc.
      • New business models, content  microcontent
    • Revenue streams
      • Consumer based
      • B2B, sector driven
    Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue 2/9
  • 3. Web 2.0 (harnessing) collective intelligence - characteristics Social aspect: Mass participation, self-regulation, social networking, collective intelligence, syndication, user as a consumer/producer Technology aspect: AJAX, wikis, blogs, podcast, tags, etc., user generated content (UGC) Business perspective: Highly visible, global audience, generation profiling, emergence, interactivity Perception shift: Channel technology (email, IM)  platform technology (wiki, blog, etc.) 3/9 Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue
  • 4.
    • Social software engineering:
    • Embedded observation, co-design,
    • agile and highly configurable
    • Marketing and participation:
    • Market niche, syndication, “supersite” effect
    • Content:
    • Quality content, cold-start syndrome
    • Trends:
    • Web 2.0 approaches to enterprise context  Enterprise 2.0 - collaboration
    • Harness collective intelligence 
    • emergent semantics 
    • semantic services / personalisation
    4/9 Web 2.,0 Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue Web 2.0 (harnessing) collective intelligence – state of the art, future trends
  • 5.
    • Email
    • Shopping
    • News reading
    • Browsing
    • Location based services
    5/9 Mobile Web Internet goes mobile Web 2.,0  Mobile Web Mobile Web 2.0 Standards, adopters, trends Revenue
    • Content adaptation
      • Screen size, mobile friendly widgets, caching
    • User interface
      • Navigation
    • Personalisation
      • User profiling
      • Context-specific
  • 6. Mobile Web 2.0 Web 2.0 + Mobile Web? Opportunities
    • More people with mobiles than PCs
    • 17bn devices on the internet by 2012 (IDC, 2005/6)
    • Social networking (web 2.0) on the Web (single network) using a common driver (mobile device)
    • Global audience, global services, single marketplace
    • Web access for “internet of things”
    • Universal content, ubiquitous computing
    • Harness collective intelligence using mobiles
      • 30% of EU’s working population directly involved in the production/consumption of knowledge by 2015 (EU 2004)
    6/9 Web 2.,0  Mobile Web  Mobile Web 2.0 Standards, adopters, trends Revenue
  • 7.
    • Technology
      • Web content to mobile devices
      • Read/ write aspect of Web 2.0 using a mobile device
      • Mobile SEO vs. Web SEO
    • Social
      • “ Low level behaviour can not deduce high level structure” – emergence
        • Emergence in a mobile environment
      • Imposed structure vs. emergent structure
        • Imposed structure  faster transmission time, cost, data volumes
        • Emergent structure  Web 2.0 principle, UGC
    • Political/organisational
      • Mobile operators as ISPs? Service aggregators?
      • Content management
        • Many stakeholders
        • Internationalisation
      • Context
        • Personalisation
    7/9 Mobile Web 2.0 Web 2.0 + Mobile Web? Issues Web 2.,0  Mobile Web  Mobile Web 2.0 Standards, adopters, trends Revenue
  • 8.
    • W3C Mobile Web Initiative
      • Best Practices – online checker
      • mobileOK conformance mark – machine testable
    • dot mobi
      • mTLD (top level domain for mobiles – ICANN)
    Standards, early adopters, trends 8/9 Web 2.,0  Mobile Web  Mobile Web 2.0  Standards, adopters, trends Revenue
    • Early adopters
      • Orange – Pikeo, bubbletop, Soundtribes
      • Vodafone – Betavine
      • NeoMedia/Qode, radar.net, ShoZu, TellMe
      • BBC + CNN mobile  web 2.0 features – UGC
    • Trends
      • think beyond numbers (mobile device not only a phone – URIs, tags, etc.)
      • Pushing out too much content leads to microcontent
  • 9.
    • Advertising
      • Web 2.0 fuelled
    • Subscription
      • Premium access channels
      • Context specific services
    • Commission
      • Transaction fees
      • 3 rd party services usage
    • Usage fees
      • APIs
      • Content aggregators
    • Licensing
      • Marked up content ready to use (B2B)
    9/9 Revenue streams Web 2.,0  Mobile Web  Mobile Web 2.0  Standards, adopters, trends  Revenue
  • 10. Web 2.0 and mobile Web opportunities and issues A talk delivered by Yannis Kalfoglou at Monday, 9 th July 2007 Thank you
  • 11. 13/18