Fitness Industry

Fitness Industry Analysis
     In New Zealand
Discussion

Economic Climate

Market Structure

Consumer Habit
Economic Climate

          GDP changes

    Decline in economic activity
                V.S
    Increase in service indu...
Economic Climate
The decline of inflation rate:

    price         buying power in money
Economic Climate
 Unemployment rate:
 increase to 4.6% (end of 2008)

 customer disposal income decrease
Economic Climate

  Luxury services



  Go for necessity
Market structure

 Non-profit
Organizations
                   Local council
                     facilities

      Commer...
Market Structure
      Price

               Services & Facilities

    Location
Consumer Habit

   Lifestyle
                 Going to gym



  Health
Recommendation
Dividing market into segments

Female courses

Individual instructor

Special dietary design
Recommendation

Nice company web site

                        Online service

                        3D gym visit

     ...
Recommendation


Promotion
Recommendation


Location




 near residential area & business section
Recommendation

Free qualified gym instructors
for new gym members
Reference list
http://www.khjh.kh.edu.tw/mewawa/dw4/cute-a/index.htm
 http://www.stats.govt.nz/products-and-services/user-...
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Fitness

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Fitness

  1. 1. Fitness Industry Fitness Industry Analysis In New Zealand
  2. 2. Discussion Economic Climate Market Structure Consumer Habit
  3. 3. Economic Climate GDP changes Decline in economic activity V.S Increase in service industry
  4. 4. Economic Climate The decline of inflation rate: price buying power in money
  5. 5. Economic Climate Unemployment rate: increase to 4.6% (end of 2008) customer disposal income decrease
  6. 6. Economic Climate Luxury services Go for necessity
  7. 7. Market structure Non-profit Organizations Local council facilities Commercial operators
  8. 8. Market Structure Price Services & Facilities Location
  9. 9. Consumer Habit Lifestyle Going to gym Health
  10. 10. Recommendation Dividing market into segments Female courses Individual instructor Special dietary design
  11. 11. Recommendation Nice company web site Online service 3D gym visit Online registration
  12. 12. Recommendation Promotion
  13. 13. Recommendation Location near residential area & business section
  14. 14. Recommendation Free qualified gym instructors for new gym members
  15. 15. Reference list http://www.khjh.kh.edu.tw/mewawa/dw4/cute-a/index.htm http://www.stats.govt.nz/products-and-services/user-guides/inflation-and-cpi/more-detailed- explanations/the-inflation-rate/default.htm http://tw.myblog.yahoo.com/jw!CNB98C6LERlknmaLXr36GL2e/article? mid=1974&next=1967&l=f&fid=17 http://www.kiwican.co.nz/Portals/4/Images/%27Kandoo%27%20the%20Kiwi%20-%20colour %20RGB%20(2)copy%20.jpg http://alxa.ru/file/wallpaper/steel_puzzle_sphere_2.jpg http://www.coxcomputers.co.uk/ccsl02.jpg http://blog.avangate.com/wp-content/uploads/2009/03/discount-coupons.jpg http://www.itopf.com/_images/location-map.gif http://www.improve-your-fitness.com/images/1_gymEmpty.jpg http://www.clipartheaven.com/clipart/occupations/images/trainer.gif http://www.surecruise.com/lines/royal%20caribbean/freedom%20of%20the %20seas/photos/freedom%20of%20the%20seas%20fitness%20center%203.jpg http://blog.whathappensnow.com/wp-content/uploads/2007/02/insurance.JPG http://www.wiu.edu/wwir/Finance/Pics/unemployment.jpg http://activerain.com/image_store/uploads/1/5/4/5/8/ar122775178985451.jpg
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