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Transcript

  • 1. Fitness Industry Fitness Industry Analysis In New Zealand
  • 2. Discussion Economic Climate Market Structure Consumer Habit
  • 3. Economic Climate GDP changes Decline in economic activity V.S Increase in service industry
  • 4. Economic Climate The decline of inflation rate: price buying power in money
  • 5. Economic Climate Unemployment rate: increase to 4.6% (end of 2008) customer disposal income decrease
  • 6. Economic Climate Luxury services Go for necessity
  • 7. Market structure Non-profit Organizations Local council facilities Commercial operators
  • 8. Market Structure Price Services & Facilities Location
  • 9. Consumer Habit Lifestyle Going to gym Health
  • 10. Recommendation Dividing market into segments Female courses Individual instructor Special dietary design
  • 11. Recommendation Nice company web site Online service 3D gym visit Online registration
  • 12. Recommendation Promotion
  • 13. Recommendation Location near residential area & business section
  • 14. Recommendation Free qualified gym instructors for new gym members
  • 15. Reference list http://www.khjh.kh.edu.tw/mewawa/dw4/cute-a/index.htm http://www.stats.govt.nz/products-and-services/user-guides/inflation-and-cpi/more-detailed- explanations/the-inflation-rate/default.htm http://tw.myblog.yahoo.com/jw!CNB98C6LERlknmaLXr36GL2e/article? mid=1974&next=1967&l=f&fid=17 http://www.kiwican.co.nz/Portals/4/Images/%27Kandoo%27%20the%20Kiwi%20-%20colour %20RGB%20(2)copy%20.jpg http://alxa.ru/file/wallpaper/steel_puzzle_sphere_2.jpg http://www.coxcomputers.co.uk/ccsl02.jpg http://blog.avangate.com/wp-content/uploads/2009/03/discount-coupons.jpg http://www.itopf.com/_images/location-map.gif http://www.improve-your-fitness.com/images/1_gymEmpty.jpg http://www.clipartheaven.com/clipart/occupations/images/trainer.gif http://www.surecruise.com/lines/royal%20caribbean/freedom%20of%20the %20seas/photos/freedom%20of%20the%20seas%20fitness%20center%203.jpg http://blog.whathappensnow.com/wp-content/uploads/2007/02/insurance.JPG http://www.wiu.edu/wwir/Finance/Pics/unemployment.jpg http://activerain.com/image_store/uploads/1/5/4/5/8/ar122775178985451.jpg