Tips For Writing By David Ogilvy
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Tips For Writing By David Ogilvy

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Tips For Writing By David Ogilvy Presentation Transcript

  • 1. TIPS FOR WRITING DavidOgilvy’s 10
  • 2. “ 1962,TIMEMAGAZINE Ogilvyisthemost sought-after wizardintoday's advertising industry
  • 3. INOTHERWORDS Ogilvywas theoriginal MADMAN
  • 4. Ogilvysenta memotohis employees: IN 1982
  • 5. “Peoplewho thinkwell, writewell.
  • 6. “Goodwritingis notanaturalgift. Youhavetolearn towritewell.
  • 7. TIPS FOR WRITING 10
  • 8. Readthe Roman-Raphaelson bookonwriting. Readitthreetimes.
  • 9. Writethewayyoutalk. Naturally.
  • 10. Useshortwords, shortsentencesand shortparagraphs.
  • 11. Neverusejargon wordslikereconceptualize, demassification,attitudinally, judgmentally. Theyarehallmarksof pretense.
  • 12. Neverwritemorethan twopagesonanysubject.
  • 13. Checkyourquotations.
  • 14. Neversendamemoon thedayyouwriteit. Readitaloudthenext morning — andtheneditit.
  • 15. Ifitissomething important,geta colleaguetoimproveit.
  • 16. Beforeyousendyour letteroryourmemo, makesureitiscrystal clearwhatyouwantthe recipienttodo.
  • 17. IfyouwantACTION, don’twrite. Goandtelltheguywhat youwant.
  • 18. Thankyoufor theinspiration.
  • 19. Ireadthebook I’m usingthetips
  • 20. Theyhelpedme runmycompany
  • 21. It’scalledPrezly LikeElvisPresley
  • 22. It’scalledPrezly Ouronlinetoolhelpsyou shareyourbrands’stories
  • 23. One-stoppublicrelations toolforbrands Learnmore