Tips For Writing By David Ogilvy
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Tips For Writing By David Ogilvy

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Tips For Writing By David Ogilvy Tips For Writing By David Ogilvy Presentation Transcript

  • TIPS FOR WRITING DavidOgilvy’s 10
  • “ 1962,TIMEMAGAZINE Ogilvyisthemost sought-after wizardintoday's advertising industry
  • INOTHERWORDS Ogilvywas theoriginal MADMAN
  • Ogilvysenta memotohis employees: IN 1982
  • “Peoplewho thinkwell, writewell.
  • “Goodwritingis notanaturalgift. Youhavetolearn towritewell.
  • TIPS FOR WRITING 10
  • Readthe Roman-Raphaelson bookonwriting. Readitthreetimes.
  • Writethewayyoutalk. Naturally.
  • Useshortwords, shortsentencesand shortparagraphs.
  • Neverusejargon wordslikereconceptualize, demassification,attitudinally, judgmentally. Theyarehallmarksof pretense.
  • Neverwritemorethan twopagesonanysubject.
  • Checkyourquotations.
  • Neversendamemoon thedayyouwriteit. Readitaloudthenext morning — andtheneditit.
  • Ifitissomething important,geta colleaguetoimproveit.
  • Beforeyousendyour letteroryourmemo, makesureitiscrystal clearwhatyouwantthe recipienttodo.
  • IfyouwantACTION, don’twrite. Goandtelltheguywhat youwant.
  • Thankyoufor theinspiration.
  • Ireadthebook I’m usingthetips
  • Theyhelpedme runmycompany
  • It’scalledPrezly LikeElvisPresley
  • It’scalledPrezly Ouronlinetoolhelpsyou shareyourbrands’stories
  • One-stoppublicrelations toolforbrands Learnmore