Your SlideShare is downloading. ×
0
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Tips For Writing By David Ogilvy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tips For Writing By David Ogilvy

589

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
589
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TIPS FOR WRITING DavidOgilvy’s 10
  • 2. “ 1962,TIMEMAGAZINE Ogilvyisthemost sought-after wizardintoday's advertising industry
  • 3. INOTHERWORDS Ogilvywas theoriginal MADMAN
  • 4. Ogilvysenta memotohis employees: IN 1982
  • 5. “Peoplewho thinkwell, writewell.
  • 6. “Goodwritingis notanaturalgift. Youhavetolearn towritewell.
  • 7. TIPS FOR WRITING 10
  • 8. Readthe Roman-Raphaelson bookonwriting. Readitthreetimes.
  • 9. Writethewayyoutalk. Naturally.
  • 10. Useshortwords, shortsentencesand shortparagraphs.
  • 11. Neverusejargon wordslikereconceptualize, demassification,attitudinally, judgmentally. Theyarehallmarksof pretense.
  • 12. Neverwritemorethan twopagesonanysubject.
  • 13. Checkyourquotations.
  • 14. Neversendamemoon thedayyouwriteit. Readitaloudthenext morning — andtheneditit.
  • 15. Ifitissomething important,geta colleaguetoimproveit.
  • 16. Beforeyousendyour letteroryourmemo, makesureitiscrystal clearwhatyouwantthe recipienttodo.
  • 17. IfyouwantACTION, don’twrite. Goandtelltheguywhat youwant.
  • 18. Thankyoufor theinspiration.
  • 19. Ireadthebook I’m usingthetips
  • 20. Theyhelpedme runmycompany
  • 21. It’scalledPrezly LikeElvisPresley
  • 22. It’scalledPrezly Ouronlinetoolhelpsyou shareyourbrands’stories
  • 23. One-stoppublicrelations toolforbrands Learnmore

×