TIPS
FOR
WRITING
DavidOgilvy’s
10
“
1962,TIMEMAGAZINE
Ogilvyisthemost
sought-after
wizardintoday's
advertising
industry
INOTHERWORDS
Ogilvywas
theoriginal
MADMAN
Ogilvysenta
memotohis
employees:
IN 1982
“Peoplewho
thinkwell,
writewell.
“Goodwritingis
notanaturalgift.
Youhavetolearn
towritewell.
TIPS
FOR
WRITING
10
Readthe
Roman-Raphaelson
bookonwriting.
Readitthreetimes.
Writethewayyoutalk.
Naturally.
Useshortwords,
shortsentencesand
shortparagraphs.
Neverusejargon
wordslikereconceptualize,
demassification,attitudinally,
judgmentally.
Theyarehallmarksof
pretense.
Neverwritemorethan
twopagesonanysubject.
Checkyourquotations.
Neversendamemoon
thedayyouwriteit.
Readitaloudthenext
morning
— andtheneditit.
Ifitissomething
important,geta
colleaguetoimproveit.
Beforeyousendyour
letteroryourmemo,
makesureitiscrystal
clearwhatyouwantthe
recipienttodo.
IfyouwantACTION,
don’twrite.
Goandtelltheguywhat
youwant.
Thankyoufor
theinspiration.
Ireadthebook
I’m usingthetips
Theyhelpedme
runmycompany
It’scalledPrezly
LikeElvisPresley
It’scalledPrezly
Ouronlinetoolhelpsyou
shareyourbrands’stories
One-stoppublicrelations
toolforbrands
Learnmore
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Tips For Writing By David Ogilvy

  1. 1. TIPS FOR WRITING DavidOgilvy’s 10
  2. 2. “ 1962,TIMEMAGAZINE Ogilvyisthemost sought-after wizardintoday's advertising industry
  3. 3. INOTHERWORDS Ogilvywas theoriginal MADMAN
  4. 4. Ogilvysenta memotohis employees: IN 1982
  5. 5. “Peoplewho thinkwell, writewell.
  6. 6. “Goodwritingis notanaturalgift. Youhavetolearn towritewell.
  7. 7. TIPS FOR WRITING 10
  8. 8. Readthe Roman-Raphaelson bookonwriting. Readitthreetimes.
  9. 9. Writethewayyoutalk. Naturally.
  10. 10. Useshortwords, shortsentencesand shortparagraphs.
  11. 11. Neverusejargon wordslikereconceptualize, demassification,attitudinally, judgmentally. Theyarehallmarksof pretense.
  12. 12. Neverwritemorethan twopagesonanysubject.
  13. 13. Checkyourquotations.
  14. 14. Neversendamemoon thedayyouwriteit. Readitaloudthenext morning — andtheneditit.
  15. 15. Ifitissomething important,geta colleaguetoimproveit.
  16. 16. Beforeyousendyour letteroryourmemo, makesureitiscrystal clearwhatyouwantthe recipienttodo.
  17. 17. IfyouwantACTION, don’twrite. Goandtelltheguywhat youwant.
  18. 18. Thankyoufor theinspiration.
  19. 19. Ireadthebook I’m usingthetips
  20. 20. Theyhelpedme runmycompany
  21. 21. It’scalledPrezly LikeElvisPresley
  22. 22. It’scalledPrezly Ouronlinetoolhelpsyou shareyourbrands’stories
  23. 23. One-stoppublicrelations toolforbrands Learnmore
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