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Tips For Writing By David Ogilvy
 

Tips For Writing By David Ogilvy

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    Tips For Writing By David Ogilvy Tips For Writing By David Ogilvy Presentation Transcript

    • TIPS FOR WRITING DavidOgilvy’s 10
    • “ 1962,TIMEMAGAZINE Ogilvyisthemost sought-after wizardintoday's advertising industry
    • INOTHERWORDS Ogilvywas theoriginal MADMAN
    • Ogilvysenta memotohis employees: IN 1982
    • “Peoplewho thinkwell, writewell.
    • “Goodwritingis notanaturalgift. Youhavetolearn towritewell.
    • TIPS FOR WRITING 10
    • Readthe Roman-Raphaelson bookonwriting. Readitthreetimes.
    • Writethewayyoutalk. Naturally.
    • Useshortwords, shortsentencesand shortparagraphs.
    • Neverusejargon wordslikereconceptualize, demassification,attitudinally, judgmentally. Theyarehallmarksof pretense.
    • Neverwritemorethan twopagesonanysubject.
    • Checkyourquotations.
    • Neversendamemoon thedayyouwriteit. Readitaloudthenext morning — andtheneditit.
    • Ifitissomething important,geta colleaguetoimproveit.
    • Beforeyousendyour letteroryourmemo, makesureitiscrystal clearwhatyouwantthe recipienttodo.
    • IfyouwantACTION, don’twrite. Goandtelltheguywhat youwant.
    • Thankyoufor theinspiration.
    • Ireadthebook I’m usingthetips
    • Theyhelpedme runmycompany
    • It’scalledPrezly LikeElvisPresley
    • It’scalledPrezly Ouronlinetoolhelpsyou shareyourbrands’stories
    • One-stoppublicrelations toolforbrands Learnmore