Transcript of "The state of seo and internet marketingin 2012"
The State of SEO & Internet Marketing in 2012 Rand Fishkin, CEO, SEOmoz @randfish Dharmesh Shah, CTO, HubSpot @dharmesh
Today’s Webinar Features:I. How SEO & Inbound Marketing Fit TogetherII. Data from the SEOmoz Industry SurveyIII. Emerging Tactics in the SEO FieldIV. Dharmesh’s Top 4 Tips for SEOV. Rand’s Top 5 Tips for SEO
Inbound vs. Paid Marketing Paid Channels This chart shows the actual distribution ofInbound Channels SEOmoz’s free trials
The Growth of Search Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
SEO vs. Paid Search Ads 75%+ of all clicks go to organic results, not paid ads.
SEO vs. Paid Search Ads More than 50% of search queries have no paid ads at all.
Brand Signals Becoming Essential Brand Signals for SEO Old School “SEO” Employs Real People No “Employees” Earns Mentions in Media Press Release Blasts Detailed Contact Info Form-Field Only Registered w/ Official Bodies In “SEO Friendly Directories”Link Growth Follows Social Signals Links Grow in SpurtsContent is Slow, Steady & Authentic “Content” is Auto-Generated
Social Media’s Increasing InfluenceVia http://www.seomoz.org/blog/new-data-the-correlations-between-social-sharing-and-inbound-links