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The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
The microsociology of networks
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The microsociology of networks

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Далеко не новая презентация, но от этого совершенно не становящейся не актуальной. Может быть только в части статистики. Остальное вполне свежо, интересно и полезно.

Далеко не новая презентация, но от этого совершенно не становящейся не актуальной. Может быть только в части статистики. Остальное вполне свежо, интересно и полезно.

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  • 1. TheMicro-Sociology of NetworksDavid Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
  • 2. this isn’t the story
  • 3. this is
  • 4. mostly true
  • 5. Human nature doesn’t change.Human behavior does.
  • 6. our needs are basically the same
  • 7. technology doesn’t make us social
  • 8. it influences our behaviors
  • 9. media is micro
  • 10. print radio broadcast digital from past revolutions
  • 11. to present
  • 12. how has our behavior beeninfluenced?
  • 13. we stopped consuming media
  • 14. and started producing it
  • 15. we’re sharing our ideas openly
  • 16. and giving away our secretsSharing our ideas openly
  • 17. we’re building our personal brands
  • 18. and becoming micro-celebrities
  • 19. while celebrities become more like us
  • 20. our social circles expand
  • 21. from intimacy to ambient intimacy Source: Reach Cards Robin Dunbar’s threshold of maximum number of individuals “Ambient intimacy is about being able to keep in touch with peoplewith a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.” ~Leisa Reichelt
  • 22. as we manage our “friends”
  • 23. and contacts
  • 24. a perfect storm…
  • 25. our worldscollide
  • 26. my boss is on facebook
  • 27. we’re streaming our lives
  • 28. and deaths…
  • 29. we experience collectively
  • 30. …participatoryOver 136 million pageviewsMore than 21.3 million live video streams since 6am1.3 million concurrent live streams
  • 31. our communication is becoming effortless
  • 32. and instantaneous
  • 33. micro-social economics are niche
  • 34. nearly anyone can influence
  • 35. especially within their niche
  • 36. the social web thrives on it
  • 37. social economics have equity
  • 38. connections are currency
  • 39. Whuffie has replacedmoney, providing amotivation for people to douseful and creativethings. A persons Whuffieis a generalmeasurement of his orher overall reputation,and Whuffie is lost andgained according to apersons favorable orunfavorable actions ~Wikipedia
  • 40. currency gets spent
  • 41. finding support in networks: micro-philanthropy
  • 42. Over $11,000 in 2 days
  • 43. 566,144k members. 14,244 wall posts. 1 cause.
  • 44. we relied on institutionsindividual institution
  • 45. we rely on each otherindividual networks
  • 46. networks ashuman filters
  • 47. search provides information
  • 48. networks can filter signal from noise
  • 49. moving towarda people powered web
  • 50. “I believe that people would rather have a conversation with aperson than a brand.” ~Scott Monty, Ford Motor Company
  • 51. humans not optional
  • 52. are we coming full circle?
  • 53. “more human than human is our motto” ~bladerunner
  • 54. insights into behaviors lead to innovations
  • 55. innovations help people
  • 56. “Same as it ever was” ~Talking Heads
  • 57. TheMicro-Sociology of NetworksDavid Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano

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