ZOO YORK
Zoo York began in 1993 but
the history of the name Zoo
York goes back much further.
In the mid-'70s, Zoo York
was the name for a crew of
artists and skaters who were
instrumental in developing
the hip-hop scene in New
York. The name then faded
to the background in the '80s
before resurfacing in '93
when Rodney Smith along
with friends Eli Gesner and
Adam Schatz started the
fledgling company. Although
action sports is not always
associated with urban culture,
Zoo York has always remained
close to its roots in both graffiti
and urban culture as reflected
in everything from Zoo York's
ZOO apparel to skate decks to
YORK footwear.
sources from zooyork.com

ZOO YORK
Zoo York is the largest
action sports company on
the east coast. Recognizing
the synergies between the
urban apparel and action
sports consumer, Zoo York
apparel is a unique blend of
both worlds. The product line
includes men's and women's
t-shirts, fleeces, knits, wovens,
denim, outerwear, headgear,
bags, footwear, and other
accessories. Zoo York also
manufactures its own line of
skateboards, wheels, grip tape
and other skate accessories.
sources from zooyork.com

ZOO
YORK
Skaters and spectators at the second Harold Hunter Day which took place at the Manhattan Bridge Skate Park and was organized by Zoo York.
The name 'Zoo York' originates from a subway tunnel running underneath the area of the central park zoo. Dubbed
"Zoo York" by graffiti pioneer and rapper ALI (Marc André Edmonds), founder of the Soul Artists. The tunnel provided
an ideal location for Graffiti artists from across New York to hang out and access tracks.
The tunnel itself was a "cut-and-cover" subway construction project which ripped through Central Park from 1971 to
1973. During construction, the site was left unguarded at night and thus soon became a hangout for writers from all
five bouroughs. A cynical social observer, ALI coined the term "Zoo York" to describe the absurdity displayed in the
attitudes and actions of New Yorkers during what he called the "Sick Seventies", particularly as exemplified by what
he saw at the Central Park subway tunnel site late at night.

The Central Park Zoo at that time was populated by wild animals displayed in open-air cages. ALI noted that by contrast,
here were these feral teenagers, himself included, living in a free society, who sought nothing more wholeheartedly
than to crowd together in a deep, dark hole in the ground. ALI decided that all city people were insane for seeking
imprisonment in tiny apartments, offices, subway cars and the like, and declared that New York City itself was "not New,
but a Zoo!" He named the tunnel itself "Zoo York", a perfect symbol, in his mind, of the dark psyche of the inner city itself.
In 1993, 'Zoo York' the skate brand was born. In my opinion Zoo York, alongside a handful of other NY based skate brands
founded in the late 80's and early 90's, is largely responsible for much of the 'urban' skate styles, graphics and culture
prevalent today, as opposed to the more surf orientated graphics that were abundant in the earliest skate brands whom
hailed in large from the sun, palm trees and surf dominated west coast.
Zoo York managed to maintain the attitudes displayed in the 1970's 'Zoo York' subway tunnel by focusing heavily on
guerilla marketing and building a firm reputation on the street through their affiliation with established NY skate figures
and the shere size of their skate team.
betterneverthanlate.blogspot.com
ZOO
YORK
LONG BEACH NEW YORK Surfing Labor day 2008 with Zoo York Surfing board.

BRONX ZOO
YORK
ZOO
YORK
MAKE A DIFFERENCE FOR AMERICA'S WILDLIFE!
Many of our nation's wildlife species are in trouble. The number of species on the federal
Threatened and Endangered Species list has doubled in the last ten years, with over 1000
species listed and many more in the pipeline. We must do more to address problems early
on to prevent species from becoming endangered in the first place. Five years ago, the
United States Congress and the Administration made an important decision to invest in
wildlife and vital natural areas by creating the State Wildlife Grants Program. This program
provides federal money to every state for conservation efforts aimed at preventing
wildlife from becoming endangered. The Wildlife Conservation Society helps leverage
these federal funds using private and foundation assistance through the Wildlife Action
Opportunities Fund. This makes the State Wildlife Grants program a win-win for wildlife!
Please urge your members of Congress to support the State Wildlife Grants program. As
of April 23, 2009, 54 Senators and 87 Representatives have signed letters supporting the
State Wildlife Grants Program. To be a member of Congress to support the State Wildlife
Grants program, you can buy a Zooyork T-shirt which has threatened and endangered
species' print. sources from wild conservation society

ZOO
YORK

ZOO
YORK

ZOO
YORK

HYPOTHESIS
PRO&
AMATEURS
DIGITAL
MARKETING
BRAND
IDENTITY
LIMITED
BRANDS
ZOO
YORK

WHEN YOU'RE OUT THERE The Zoo York skateboards Zoo York, a skateboarding- PRO
SHOWING OFF YOUR bring to life the culture and inspired lifestyle brand Donny Barley
SKATEBOARDING TRICKS, IT'S diversity of the New York that sells clothes. They’re Zered Bassett
IMPORTANT TO "LOOK THE PART" area. It is the unique designs challenging people to spread Forrest Kirby
BY ROCKIN THE LATEST CLOTHES as well as the quality of the word about the brand, Aaron Suski
AND SHOES. BUT WHAT'S HOT? the artwork on them that with their video that involves Kevin Taylor
WHAT ARE THE BRANDS THAT immediately gains the
ARE POPULAR WITH LOCAL spray painting cockroaches AMATEURS
SKATERS AND FAMOUS SKATERS attention of skateboard and spreading them around
enthusiasts. There are six the city. We can find their Ron Deily
ALIKE? Lamare Hemmings
themes offered with the outrageous way if spreading Matt Miller
Vans sells both clothes and Zoo York skateboards – the logo and the brand and Anthony Shetler
shoes, but they are most literature, architecture, arts, load up their video. Brandon Westgate
know for their shoes. Founded transportation, food, and
in 1966 by brothers Paul and tourist attractions. They managed to maintain
Jim Van Doren, the company the attitudes displayed in
was originally called Van You can definitely find a the 1970's 'Zoo York' subway
Doren Rubber Company. unique skateboard in this tunnel by focusing heavily
Vans are the shoes of choice line up that allows you to on guerilla marketing and
among elite skateboarders freely express yourself. building a firm reputation
worldwide. You can also be sure that on the street through their
even with some rough use affiliation with established NY
Zoo York. What an interesting your Zoo York deck is going skate figures and the shere
name for a clothing company. to stay looking great. Be size of their skate team.
It's said that the name comes prepared for other people
from a subway tunnel that to take notice of what is on bizzia.com/behindthebuzz
runs under the Central Park your skateboard though.
Zoo in New York. The tunnel These aren’t the type of
is referred to as "Zoo York decks that go unnoticed
Tunnel" or just "Zoo York". when in use.
Graffiti artists used to hang
out and tag this tunnel back There is no doubt you will
in the 60's and 70's. The love the way they handle
clothing company Zoo York as well as the way they
was founded in 1993. look. Zoo York offers
matching hoodies and other
DC Shoes was also founded accessories as well. That
in 1993. The company way you can look great while
makes clothing, shoes and enjoying your skateboarding
accessories for all kinds of adventures.
skateboardspro.com
extreme sports including:
skateboarding, snowboarding,
bmx, rally car racing,
motocross and surfing. DC
Shoes is popular amongst a
broad range of people.
Element became a major
clothing, shoes and board
brand, and was given
opportunities to sign popular
skateboarders. Element's
professional team is made
up of: Bam Margera, Brent
Atchley, Chad Muska, Chad
Tim Tim, Chris Senn, Darrell
Stanton, Jeremy Wray, Mike
Vallely, Nyjah Huston, Ray
Barbee, Tony Tave and
Vanessa Torres.
ezinearticles.com ZOO
YORK