Daily Resolution Final
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  • Top resolution: Exercise and lose weight


  • 1. DAILY RESOLUTIONCalming habits…one small step at a time
  • 2. Resolutions are hard to keep % Dropped After 1 Week 25%
  • 3. Resolutions are hard to keep % Dropped After 2 Weeks 29%
  • 4. Resolutions are hard to keep % Dropped After 1 Month 36%
  • 5. Resolutions are hard to keep % Dropped After 6 Month 54%
  • 6. GoalMotivate people to exercise regularly…usingonly SMSResults100% retention after 2 weeks20-30% increase in exercise frequency200+ self-reported exercise sessions
  • 7. Secret Ingredient #1:Escalation of Commitments
  • 8. Secret Ingredient #2:Social Pressure
  • 9. My Method frontend + backendDaily SMSSocial StatisticsPositive Reinforcements
  • 10. My Guinea Pigs 20 Days across 2 trials
  • 11. Results: surprisesPeople love to share or brag! > 50% of replies contained more than Yes/NoPeople exercised even when they said “No”. Motivated by having to report laterPeople are competitive! 70% proactively asked about how they stack up
  • 12. Results: expectedPeople exercised more, a lot more. 20-30% increase in activity levelSocial pressure really works. 4% broken promises vs. 8% without social elementsWe all love compliments. “Yay, Thank you! You just made my day.”
  • 13. People loved the pilot. Exercising became enjoyable. Everyone wants to keep going!
  • 14. Mission Accomplished?
  • 15. What’s next?Bigger pivots?Beyond SMS?Beyond exercise?
  • 16. QUESTIONS? Calming habits…one small step at a time
  • 17. Expert Methodology – Applying Escalationof Commitments to Behavior Design•  Premise – People are more likely to follow through on things if they made prior commitment or promises to do so. This is especially true for public declarations or promises made to others.•  Application – By incorporating elements of pre-commitment into behavior design, one can raise the motivation level for subjects to perform the desired behaviors.•  Example – ‘Daily Resolution’ Calming Technology Project http://slidesha.re/dailyresolutionYi Yin – MBA/MS Stanford University, YiYin@Stanford.edu