Results: surprisesPeople love to share or brag! > 50% of replies contained more than Yes/NoPeople exercised even when they said “No”. Motivated by having to report laterPeople are competitive! 70% proactively asked about how they stack up
Results: expectedPeople exercised more, a lot more. 20-30% increase in activity levelSocial pressure really works. 4% broken promises vs. 8% without social elementsWe all love compliments. “Yay, Thank you! You just made my day.”
People loved the pilot. Exercising became enjoyable. Everyone wants to keep going!
QUESTIONS? Calming habits…one small step at a time
Expert Methodology – Applying Escalationof Commitments to Behavior Design• Premise – People are more likely to follow through on things if they made prior commitment or promises to do so. This is especially true for public declarations or promises made to others.• Application – By incorporating elements of pre-commitment into behavior design, one can raise the motivation level for subjects to perform the desired behaviors.• Example – ‘Daily Resolution’ Calming Technology Project http://slidesha.re/dailyresolutionYi Yin – MBA/MS Stanford University, YiYin@Stanford.edu