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This presentation builds the case for using social media to build and promote your personal brand. The intent is to to push those individuals who are still on the fence about using these resources - ...

This presentation builds the case for using social media to build and promote your personal brand. The intent is to to push those individuals who are still on the fence about using these resources - firmly off. Along with descriptions and benefits of the major resources, it provides surprising demographics showing who is using social media and how. The presentation was first presented at the California Diversity & Leadership Conference in Orange County, CA 5/15/09 by Yvette Irvin of SavvyClick Marketing.

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Branding You Branding You Presentation Transcript

  • Branding YOU Using Social Media to Build & Promote Your Online Personal Brand YVETTE IRVIN | savvyclick.com | CADC Diversity Conference | May 15, 2009 copyright SavvyClick Marketing, 2009
  • What is Personal Branding, Anyway? • It’s more than your name. • It’s more than your resume or your bio picture. • It’s often formed before anyone even meets you. SAVVYCLICK TM
  • What’s in a Brand? SAVVYCLICK TM
  • Personal Branding is... the ESSENCE of who you are and what you want people to feel about you. SAVVYCLICK TM
  • Personal Branding Happens... • whether you define it yourself, let others do it, or don’t bother with it at all. • when you or your friends and associates connect. Once even one or two of your colleagues connect online, your absence itself can say volumes about you. SAVVYCLICK TM
  • Why Use Social Media to Promote your Personal Brand? CUT through the NOISE! Speak for yourself. SAVVYCLICK TM
  • True or False? Social Media is... A. just for kids B. difficult C. a privacy nightmare D. frivolous SAVVYCLICK TM
  • Then, What is Social Media? A. a tool to help you create and promote your personal brand B. a way to connect and communicate with people who share interests and/or activities or who are interested in exploring the interests and activities of others C. is popular because it lets people connect in the online world and develop personal and business relationships D. all of the above SAVVYCLICK TM
  • Social Media is... one of the best resources you’ve got to build your personal brand, promote it, and grow personal and professional relationships online. It’s cheap, it’s easy, and it’s effective. SAVVYCLICK TM
  • The Facts about Social Media PERCEPTION FACT 57% of online adults 25-34 It’s for kids & 30% of online adults 35-44 have profiles* It will take you under 10 minutes to start your It’s difficult first profile. You already have the tools. Every major social networking site has built-in It’s a privacy nightmare security options that you control. It’s probably one of the most important things It’s frivolous you can do to promote yourself right now. *Source: Pew Internet and American Life Project, January 2009 SAVVYCLICK TM
  • More Facts: Who’s Online? • Nearly one third (31%) of online white adults have a social networking profile, African Americans Latinos compared with 43% of African- Whites Americans and 48% of Hispanics.* • Of the online adults using online 25% networking: 35% • 50% of adult social network users have a profile on MySpace* • 22% have a profile on Facebook* • 6% have a profile on LinkedIn* 39% *Source: Pew Internet and American Life Project, January 2009 SAVVYCLICK TM
  • a few ^ More Facts: Who’s Online... • MySpace users are more likely to be women, Hispanic or Black, to have a high school education or some experience with college. The median age of a MySpace user is 27 years old. Facebook users are more likely to be men and to have a college degree. The median age of a Facebook user is 26 years old. LinkedIn users are more likely to be men, to be white and to have a college degree. The median age of a LinkedIn user is 40 years old. • When users do use social networks for professional and personal reasons, they will often maintain multiple profiles, generally on different sites. • 51% of social network users have two or more online profiles • 43% have only one online profile *Source: Pew Internet and American Life Project, January 2009 SAVVYCLICK TM
  • Social Media Categories: What’s best for you? 1. Professional Networking Sites (e.g.: LinkedIn, Naymz, Visual CV) 2. Social Networking Sites (e.g.: FaceBook, MySpace, Hi5) 3. Communication Mechanisms (e.g.: Blogs, Twitter) SAVVYCLICK TM
  • LinkedIn CATEGORY: Professional Networking Site DESCRIPTION: “LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.” STATS: 7.7 million unique users* 6% of the online *Source: TechCrunch, Feb. 2009 adult population** *Source: Nielsen Online, Dec. 2008 SAVVYCLICK TM
  • LinkedIn Recommendations Hobbies/Interests Groups & Affiliations Job & People Search SAVVYCLICK TM
  • Facebook CATEGORY: Social Networking Site DESCRIPTION: “Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.” STATS: 52.5 million *Source: Nielsen Online, Dec. 2008 unique visitors* *Source: Pew Internet and American Life Project, January 2009 22% of the online adult population SAVVYCLICK TM
  • Facebook Privacy Settings Groups & Events Org & People Search SAVVYCLICK TM
  • Blogs CATEGORY: Communication Device DESCRIPTION: “A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.” STATS: 77.7 million unique visitors in the US* *Source: comScore MediaMetrix (August 2008) Technorati, Feb. 2008 SAVVYCLICK TM
  • Twitter CATEGORY: Communication Device DESCRIPTION: “Twitter asks one question, quot;What are you doing?quot; Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web. The result of using Twitter to stay connected with friends, relatives, and coworkers is that you have a sense of what folks are up to but you are not expected to respond to any updates unless you want to.” STATS: 3.2 million unique visitors* *Source: Nielsen Online, Dec. 2008 (as of November 2008) SAVVYCLICK TM
  • Twitter Customize Control Notification Find People SAVVYCLICK TM
  • Where to Begin? 11. Start with your existing bio, resume, or company messaging. Edit the messaging to clearly communicate: • your expertise • how you’re different • your reputation TIP: Sears Studio is an 22. Take more formal photo for LinkedIn •a a professional photo inexpensive way to get your first professional photo. Set up an appointment and they’ll have your pictures • a more casual photo for Facebook ready on DVD the same day of the shoot. 33. Get online and start creating your profiles • LinkedIn (linkedin.com) • Facebook (facebook.com) SAVVYCLICK TM
  • Top 5 Rules of Thumb • Be professional • Be discriminating • Set boundaries • Make time • Have fun SAVVYCLICK TM
  • RULE #1: Be Professional • Invest in a professional profile picture (especially for LinkedIn) • Develop a concise and compelling bio/profile copy • Remember that your goal is to create a polished image of who you are and what you do • Use key contacts to round out your profile with recommendations • Communicate in a professional and authentic way. Stay true to your values. • Be courteous when responding to feedback. (especially for Bloggers) SAVVYCLICK TM
  • RULE #2: Be Discriminating • Everyone doesn’t need to be your friend. Choose wisely or you’ll make more work for yourself later. • Filter what you say and show. Everything you do is not for public consumption - nor should it be. SAVVYCLICK TM
  • RULE #3: Set Boundaries Use the security features to control: • who sees what • who your friends/connections are • what is visible and what isn’t Set up 2 accounts if necessary: • one private account for close friends & family • one public for business and colleagues SAVVYCLICK TM
  • RULE #4: Make Time • Manage your contact list at least weekly • Make a habit of adding a new contact every time you get a new business card or meet a new prospect • Keep your profile and communications up to date - make it a daily affair! SAVVYCLICK TM
  • RULE #5: Have Fun! Branding is serious business but can be a lot of fun. Enjoy the process and your new connections along the way! SAVVYCLICK TM
  • Thank You! SAVVYCLICK TM
  • SavvyClick Contact Information • Yvette Irvin, Founder & Creative Strategist, SavvyClick Marketing • Follow me on Twitter: savvyclickchick • SavvyClick Blog: http://savvyclick.typepad.com/savvy_blog/ • Website: www.savvyclick.com • Email: yirvin@savvyclick.com • Personal LinkedIn Profile: www.linkedin.com/in/yvetteirvin SAVVYCLICK TM
  • About SavvyClick Marketing SavvyClick Marketing is a full-service, strategic marketing firm dedicated to helping businesses meet their business goals. Whether you’re looking to acquire new customers, grow loyalty among your existing ones, or build brand awareness, SavvyClick outlines a course of action, develops the strategy and drives that strategy to completion. SAV VYCLICK Savvy marketing from strategy to launch. SAVVYCLICK TM
  • Thank You! SAVVYCLICK TM
  • References & Informative Links • Social Networks Site Usage: http://www.web-strategist.com/blog/2008/11/19/social-networks-site-usage- visitors-members-page-views-and-engagement-by-the-numbers-in-2008/ • LinkedIn Demographic Data: http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08- presentation • As The Economy Sours, LinkedIn’s Popularity Grows, Schonfeld, Erick, TechCrunch, Feb. 2009, http:// www.techcrunch.com/2009/02/14/as-the-economy-sours-linkedins-popularity-grows/ • State of the Blogosphere, 2008, http://technorati.com/blogging/state-of-the-blogosphere// • Social Networking Butterfly, McCrea, Bridget, January 2008, http://www.blackenterprise.com/entrepreneurs/ entrepreneurs-technology/2009/01/09/becoming-a-social-networking-butterfly/ • Social Networks are for Adults Too, education & tech, http://www.miltonramirez.com/2009/01/social-networks- are-for-adults-too-says.html • The Brand Called You, Montoya, Peter and Vandehey, Tim, McGraw Hill, 2009 • The Top Social Networks of 2008, Adam Ostrow, http://mashable.com/2009/01/23/most-popular-social- networks-2008/ • Adults and Social Networks, PEW Internet, http://www.pewinternet.org/topics/Social-Networking.aspx • The New Agenda for Minority Business Development, Ewing Marion Kauffman Foundation, http:// www.kauffman.org/research-and-policy/new-agenda-for-minority-business-development.aspx • Tips for Using Professional Networking Sites, Garcia, Lily, August 2008, Washington Post, http:// www.washingtonpost.com/wp-dyn/content/article/2008/08/21/AR2008082102844.html • In Hard Times, What's-His-Name Could be Your Best Friend, Roderiguez, Gregory, March 2009, Los Angeles Times, http://www.latimes.com/news/opinion/sunday/la-oe-rodriguez9-2009mar09,1,6460666.column SAVVYCLICK TM
  • Appendix SAVVYCLICK TM
  • Online Social Network Usage - By Age & Gender Online Social Network Usage - By Age & Gender (All Online Adults; % of Age Group) AGE GROUP GENDER Network Usage Total 18-34 35-44 45-54 55+ Male Female Have a Facebook or 48% 74 47 41 24 45 52 MySpace account Update Facebook or MySpace account at least 16 29 17 10 3 14 18 once a day Use Twitter (Net) 5 8 7 4 1 5 5 Follow people on Twitter 5 8 6 4 1 5 5 Use Twitter to send 3 4 5 1 * 3 2 messages None of these 51 25 50 59 76 56 47 Source: Harris Interactive, April 2009 Multiple responses allowed; * indicates less than 0.5% http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=105274 SAVVYCLICK TM
  • Personal Branding Survey Thank you for attending today’s presentation. Your feedback is important to us. Neither Agree or Strongly Strongly Agree Agree Disagree Disagree Disagree 1. I found the information useful. 2. The speaker was clear and effective. 3. I would recommend this presentation to others. 4. I know more about the subject than before the presentation. 5. I plan to use the information to improve my personal branding. 6. I would be interested in other marketing information from SavvyClick. Suggestions/Comments/ Email address (optional) SAVVYCLICK TM
  • Start Building Your Personal Brand Online 1. Fine-tune your resume/bio 2. Invest in a professional photo 3. Create your profiles 4. Connect to 3+ people each day Yvette Irvin Founder & Creative Strategist 5. Select 5 key connections to recommend you SavvyClick Marketing Email: yirvin@savvyclick.com Web: www.savvyclick.com LinkedIn: www.linkedin.com/in/ 6. Make it a habit yvetteirvin Follow me on Twitter! savvyclickchick SAVVYCLICK TM