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Next-level e-commerce with MageBridge

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Presentation given at JAndBeyond 2011 (international Joomla! conference in Kerkrade, Netherlands)

Presentation given at JAndBeyond 2011 (international Joomla! conference in Kerkrade, Netherlands)

Published in: Technology
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  • 1. MageBridge DevelopersMageBridgedevelopers
  • 2. MageBridge DevelopersWho am I?• Jisse Reitsma – Co-founder of Jira ICT (Dutch company) – Co-founder of Yireo (www.yireo.com) – Lead developer of MageBridge – Author of Joomla! template designer – Former VMware ESX trainer, UNIX sysadmin, Linux trainer – PHP-developer, system architect, consultant, trainer – Busy with Joomla!, Magento, … and MageBridge
  • 3. MageBridge DevelopersSome of our customers• Condoom-Anoniem• Condomerie• Porn king• Mushroom shop• Weed fertilizers• Dreadlocks store• Guns for sale
  • 4. MageBridge DevelopersE-commerce in Joomla?
  • 5. MageBridge DevelopersE-commerce & Joomla! (2006)• VirtueMart
  • 6. MageBridge DevelopersE-commerce & Joomla! (2011)• VirtueMart • redShop• Tienda • JoomShopping• HikaShop • RokQuickCart• K2Mart • OpenFreeway• SimpleCaddy • MageBridge• iJoomla Digistore• MightyCommerce• IXXO
  • 7. MageBridge DevelopersE-commerce & open source (2011)• osCommerce • Spree• UberCart (Drupal) • Avactis• PrestaShop • AgoraCart• ZenCart • WordPress plugin• DashCommerce • OXID eShop• CubeCart • Batavi• X-Cart • osCMax• LiteCommerce • Magento• Shopify• TomatoCart
  • 8. MageBridge DevelopersConclusion• All solutions allow you to sell products
  • 9. MageBridge DevelopersConclusion• All solutions allow you to sell products …• … so there must be differences besides “selling”
  • 10. MageBridge DevelopersConclusion• All solutions allow you to sell products …• … so there must be differences besides “selling” – Ease of use (GUI, features vs user friendliness) – Extendability (plugins, cleanness of code, theming) – Scalability (cloud computing, clustering, optimization) – Number of shipment providers and payment gateways – Tax calculation – Connecting the back-office (CRM, ERP) in real-time
  • 11. MageBridge DevelopersWhat is MageBridge?
  • 12. MageBridge DevelopersMageBridge• Developed by Yireo – Other extensions: Vm2Mage, Dynamic404, TweetScheduler, SSLRedirect, ScriptMerge SimpleLists, SEFTest, Fancybox – Tutorials on Joomla! and Magento (performance, security, development)• Integrates Magento into Joomla! – Better CMS for Magento – Better e-commerce for Joomla!
  • 13. MageBridge DevelopersHow much does it cost?• Not free beer – Mid-market pricing – Enterprise features – Community-driven roadmap• Packages available – MageBridge Standard = 3 months, 2 domains, 95 Euro – MageBridge Enterprise = 12 months, 6 domains, 195 Euro – MageBridge Reseller / Partner = 12 months, ? domains, 1000 Euro• SVN access available – svn://svn.yireo.com/svn/development/magebridge – Full sources available, but not in packaged form – Upcoming: Phing scripts
  • 14. MageBridge DevelopersBridge everything (1/3)• Integrates Magento visually into Joomla! – Main content-block within Joomla! component – Any other Magento block within Joomla! modules
  • 15. MageBridge DevelopersBridge everything (2/3)• Integrates Magento visually into Joomla!• Synchronizes Magento data with Joomla! – Search products and categories – User synchronization and authentication – JCE editor
  • 16. MageBridge DevelopersBridge everything (3/3)• Integrates Magento visually into Joomla!• Synchronizes Magento data with Joomla!• Connecting Magento logic to Joomla! – Product connectors, store connectors, profile connectors
  • 17. MageBridge DevelopersMageBridge basic concepts
  • 18. MageBridge DevelopersVisual integration• Joomla! component – Magento “content” block• Joomla! modules – Other blocks (cart, tags) – Products, categories, login• Search integration• Breadcrumbs
  • 19. MageBridge DevelopersCombined theming• Magento theme – XML layout, PHTML templates, CSS skin• Joomla! template – Little PHP, jdoc-tags, CSS skin, MageBridgeTemplateHelper-classMagento headers are merged into Joomla! <head> – CSS, JavaScript (conflict!?) – META-tags, title-tag, etcetera• MageBridge-optimized template-patches – RocketTheme – JoomlArt – YOOtheme
  • 20. MageBridge DevelopersJavaScript frameworks• MooTools – Used frequently by Joomla! extensions• Prototype / Scriptaculous – Used by almost all Magento core-functionality• Use both of them and JavaScript crashes – Conflicting namespace $ and conflicting classes – jQuery.noConflict() is always fine – Magento 2.0 will switch from Prototype to jQuery – Yireos effort?
  • 21. MageBridge DevelopersPractical benefit of MageBridge• Joomla! is used as CMS-system – Better WYSIWYG-editors – Hierarchy of categories (and sections)• Joomla! is used as site building tool – Joomla! Menu Manager – Joomla! templating – Joomla! module management – No need to touch Magento XML-layouts or PHTML-templates• Magento is used for e-commerce
  • 22. MageBridge DevelopersMageBridge & Joomla! 1.6• Basic compatibility – Same PHP-codebase for both 1.5 as 1.6 – But different XML-files (basically parameters)• Extra features – ACLs for usage of backend – Joomla! 1.6 Usergroups Store Connector – Joomla! 1.6 Extensible Profiles Connector – Joomla! 1.6 Usergroups Product Connector – Backend-demo
  • 23. MageBridge DevelopersMageBridge Mobile• Web-based instead of app-based – CMS + shop in 1 one mobile site – jQuery Mobile – Get rid of ProtoType as much as we can• Demo – http://mobile.magebridge.com/
  • 24. MageBridge DevelopersMageBridge & other Yireo stuff• MageBridge stuff – MageBridge labs (Nooku, FLEXIcontent/K2/ZOO, secret labs) – MageBridge Template Patches (RocketTheme, YOOtheme, JoomlArt)• Other Yireo stuff – MageBridge plugin for Xmap – MageBridge plugin for Dynamic404 – Vm2Mage migration from VirtueMart to Magento
  • 25. MageBridge DevelopersMageBridge specific
  • 26. MageBridge DevelopersMageBridge usage• Basic usage – Shop with products and blog – Single product shop• Advanced usage – Multi-site environments – Membership / club – Software subscriptions – Private sales – Advanced marketing
  • 27. MageBridge DevelopersMageBridge Store connectors• Use Joomla! logic to determine Magento store• Examples: – Multilingual integration (JoomFish, Nooku, m17n) – Special Magento stores on specific days (Christmas catalog) – Special Magento stores for specific users (Private Sales: Joomla! 1.6, NoixACL)
  • 28. MageBridge DevelopersMageBridge Product connectors• Sell Joomla! logic in Magento• Examples: – Access control (Joomla! 1.6 ACLs, NoixACL, FLEXIaccess) – Private downloads (DOCman, jDowloads, RSFiles) – Memberships (OSEMSC, MageBridge itself) – Newsletter subscription (Acajoom, Acymailing, ccNewsletter, etcetera) – Other subscriptions (Agora, Eventlist, Kunena, RSEvents) – User rewards (JomSocial Karma Points)
  • 29. MageBridge DevelopersMageBridge advanced concepts
  • 30. MageBridge DevelopersParsing content• Magento content filters – Add Magento CMS-tags to Joomla! content• Joomla! Content Plugins – Add Joomla! plugin-tags to Magento content
  • 31. MageBridge DevelopersOne Single HTTP Request• Only 1 initialization of Magento application• Coding API – Register request with MageBridgeModelRegister class – Fetch response from MageBridgeModelBridge::build()
  • 32. MageBridge DevelopersMageBridge API• Connection between Joomla! and Magento – Based on HTTP• Transport protocols – From Joomla! to Magento (and back): JSON – From Magento to Joomla! (and back): XML-RPC
  • 33. MageBridge DevelopersEvent forwarding• Magento events are forwarded to Joomla! – Joomla! plugins of type “magento”• Joomla! events are forwarded to Magento – Magento modules with observer functions with prefix “joomla_”
  • 34. MageBridge DevelopersConnector code
  • 35. MageBridge DevelopersMagento API in Joomla!• Integrate Magento logic into any Joomla! extension – Template – Component – Module – Plugin• MageBridge tools – autoloading classes (SPL) – class MageBridgeTemplateHelper
  • 36. MageBridge DevelopersThree steps to get what you want• Register what you want – $register = MageBridgeModelRegister::getInstance(); – $id = $register->add(api, magebridge_user.save, $user);• Build the bridge – $bridge = MageBridgeModelBridge::getInstance(); – $bridge->build();• Get what you want – $data = $register->getById($id);
  • 37. MageBridge DevelopersScalability• Extensible architecture of MageBridge – Modules, plugins, connectors – Coding API (register, bridge, helpers)• Magento as solid platform – API connections with backoffice – Clustering, optimization (10.000+ products)
  • 38. MageBridge DevelopersPerformance (1/2)• Inside MageBridge – Minimal initialization of Magento framework• Caching – Magento caching, Joomla! caching – MageBridge caching on the Magento side – MageBridge caching on the Joomla! side• Content loading – Prototype / Scriptaculous > Protoaculous or Google API
  • 39. MageBridge DevelopersPerformance (2/2)• Extra tips for optimization – Merging of CSS/JS files – Caching within Joomla! – Usage of tmpfs as filesystem – Magento compilation – Tuning of PHP parameters (f.i. realpath_cache_size) – Tuning of MySQL parameters (f.i. query_cache) – Usage of Litespeed or Nginx as webserver – ... http://yireo.com/spo
  • 40. MageBridge DevelopersMageBridge summary
  • 41. MageBridge DevelopersMageBridge summary• Visual integration, combined theming• Components, modules, plugins• Store connectors, product connectors• Event forwarding
  • 42. MageBridge DevelopersMore information on MageBridge• yireo.com/magebridge – Blogs on Joomla!, Magento and MageBridge – Tutorials on Joomla!, Magento and MageBridge – MageBridge demos, screenshots, FAQ – Demo days
  • 43. MageBridge DevelopersQuestions?

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