• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Yipit Webinar 8-19-10
 

Yipit Webinar 8-19-10

on

  • 10,580 views

These slides appeared in a 8-19-10 webcast: Local Social Commerce - The Explosion of Group Buying

These slides appeared in a 8-19-10 webcast: Local Social Commerce - The Explosion of Group Buying
http://internet2go.net/webcasts/social-networks/webcast-local-social-commerce-opportunities-group-buying

Statistics

Views

Total Views
10,580
Views on SlideShare
8,163
Embed Views
2,417

Actions

Likes
17
Downloads
596
Comments
2

15 Embeds 2,417

http://blog.yipit.com 1521
http://www.onlinemarketing-trends.com 643
http://mangastorytelling.tistory.com 197
http://www.cloud-angel.com 15
http://cloudangelbiz.blogspot.com 10
http://webcache.googleusercontent.com 9
http://olpost.com 6
http://www.systranet.com 4
http://kuck.tumblr.com 4
http://yipit.wpengine.com 3
url_unknown 1
http://translate.googleusercontent.com 1
http://cloud-angel.com 1
https://si0.twimg.com 1
http://127.0.0.1 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Groupon Successin 17 months, valued at $1.35 billion, generating $200 mm of net revenue, $50 mm of EBITDALivingSocial, copycat, raises $25 millionEasy to launchTechnology is simple and cheapNo capital costs-Can launch in just one market-98% of businesses want to do Groupon again, but can’t-Can you be competitive and profitable?-If the deal is unique, you are competitive-Make immediate revenue-Being in many cities doesn’t really matter-No big ongoing costs other than human capital-Can be run as a small, successful business-Distribution is the toughest but Yipit and others are helping to solve thatEven a downside to being too big since deals are perceived to be bad after too many people know about them
  • Launched in November of 2008What did Groupon do

Yipit Webinar 8-19-10 Yipit Webinar 8-19-10 Presentation Transcript

  • Local Social Commerce: The Explosion of Group Buying
    August 19, 2010
  • Agenda
    • Competitive Landscape
    • Consumer Behavior
    • SMB Value
    • Conclusion
  • Introduction
    About Yipit
    • Yipit = “Kayak.com” for Daily Deals
    • Launched Feb 2010
    • Available in 8 Cities
    • API Launching Soon
    • Atlanta
    • Boston
    • Chicago
    • Denver*
    • Los Angeles
    • NYC
    • San Diego
    • San Frnacisco
  • Competitive Landscape
    Drivers for Decentralization
    Remarkable Success
    +
    120+
    local
    group-buying
    services
    =
    Easy to Launch
    +
    Immediately Competitive;
    Generating Revenue
  • Competitive Landscape
    Daily Deal Proliferation
    ________________________________________________________________________
    US only, see blog.yipit.com for further data.
    Worldwide figure greater than 500 (TechCrunch, 7/30/10)
  • Competitive Landscape
    Publishers Enter via White-Label
    Exclusive Deals From…
    Powered by…
    ________________________________________________________________________
    US only, see blog.yipit.com for further data.
    Worldwide figure greater than 500 (TechCrunch, 7/30/10)
  • Consumer Behavior
    Breakage Rate ≤20%
    ________________________________________________________________________
    Recent data on Groupon is consistent: (i) breakage of 10% (TechCrunch, 8/14/10), and (ii) 20% redemption in month 1 and 15% redemption in month 12 (Chicago Tribune 8/16/10).
  • Consumer Behavior
    Revenue Varies by Category
    ________________________________________________________________________
    Most common Daily Deal categories. Data from 807 past Daily Deal promotions, normalized for list size. Revenue = price * quantity sold
  • SMB Value
    Business Satisfaction
    ________________________________________________________________________
    Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses. Groupon’s reports repeat interest at 97% (grouponworks.com)
  • SMB Value
    Beginning to Shift Ad Spend
    ________________________________________________________________________
    Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
  • SMB Value
    Consumer Retention is Difficult…
    • Deal driven consumers
    • SMB does not own email
    • Sample reports 19% retention1
    ________________________________________________________________________
    1. Defined as Daily Deal customers returning for at least one more visit. NB: Very difficult for most SMBs to quantify, limited sample size.
  • SMB Value
    …But May Improve Over Time
    • Apps offering incentives for repeat deal (eg, Scoutmob)
    • Savvy businesses offering follow-on discounts
    • Deal proliferation means more deals in home-work corridor
    ScoutmobiPhone App
  • Conclusion
    Expect Continued Growth
    • Increasing fragmentation, led by publisher/white-label partnerships
    • High consumer growth and low breakage rate
    • High SMB satisfaction
    • Daily Deals are a potentially disruptive local advertising channel
    ________________________________________________________________________
    1. Defined as Daily Deal customers returning for at least one more visit. NB: Very difficult for most SMBs to quantify, limited sample size.
  • Done
    Thank You
    Read more
    blog.yipit.com
    Questions? Comments?
    jim@yipit.com
    @jdmoran