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Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
Outsourcing startup operations 3 10-13
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Outsourcing startup operations 3 10-13

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  • 1. Outsourcing for StartupsSXSW: March 10, 2013 | #StartupOps | @jdmoran
  • 2. Real World Example 1How We LaunchedYipit In 3 Days ThanksTo Elance 2
  • 3. Execu&ng  on  Challenges:Get  Deal  Site  Permission  AND   Get  Paid  by  Them Can  we  build  the  scrapers Would  Users  Show  Up 3
  • 4. Building  Scrapers:Teaching  Ourselves  to  Build  a  Scraper Doing  It  for  Dozens  of  Sites Maintaining  Them Cleaning  the  Data Categorizing  the  Deals Harmonizing  Venues 4
  • 5. Execu&ng  on  Challenges:Get  Deal  Site  Permission  AND   Get  Paid  by  Them Can  we  build  the  scrapers Would  Users  Show  Up 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. Pro:  TrainingCons:  Cost,  Low  Skill 9
  • 10. Se7ng  up  your  Post: Pitch  your  company Long-­‐term  relaNonship Invite  People  DirectlyUpfront  about  special  rqmts Cheapest  !=  best 10
  • 11. 11
  • 12. Making  the  Hire: 10+  tasks,  >  95%  posiNve Trial  (paid,  Google  Docs) Assign  mulNple  winners Longer  trial  period Hire  twoEventually  a  hero  will  emerge 12
  • 13. 13
  • 14. Best  Prac&ces: MetricsSelf-­‐Improving Recursion 14
  • 15. Things  We  Elance  At  Yipit:Arrange  Usability  Sessions Customer  Service Low  Level  BD Scheduling Data  Entry Craigslist Elance 15
  • 16. Real World Example 2Our FoursquareIntegration 16
  • 17. 17
  • 18. Execu&on  Challenges:Harmonizing  100sK  Venues E.g.,  Hotel  Bar  vs  Hotel NLP? 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. Pro:  Cheap,  ScalableCons:  Very  Low  Skill,   Tough  to  Train 23
  • 24. 24
  • 25. Turker  Behavior 25
  • 26. Things  we  Turk  at  Yipit: Newsleaer  Signups Business  Matching CategorizaNon Teleresearch 26
  • 27. 27
  • 28. Pranks 28
  • 29. You’re  Famous! 29
  • 30. Happy  Birthday 30
  • 31. RetargeNng 31
  • 32. Problems withOutsourcing 32
  • 33. Why  don’t  more  startups  do  it? 33
  • 34. “Low  Quality” 34
  • 35. Average  Quality   is  Irrelevant 35
  • 36. “Takes  too  much  Nme” 36
  • 37. Can  be  a  one-­‐Nme   investment 37
  • 38. “Too  expensive” 38
  • 39. Rent Time MoraleOpportunity 39
  • 40. Outsourcing  adds   leverage  to   Current  FTEs 40
  • 41. Higher End Services 41
  • 42. 42
  • 43. 43
  • 44. 44
  • 45. 45
  • 46. 46
  • 47. Takeaways 47
  • 48. Core Self HireNon-­‐Core Consult Outsource One-­‐Time RepeaNng 48
  • 49. Good  for  Outsourcing: RepeaNng Verifiable Well-­‐Defined 49
  • 50. Management(Prod( Eng( Mk/ng( HR( Acct(Mgt( Cust(Serv( Ops( 50
  • 51. We’ve  Had  Trouble  Outsourcing (Most)  Engineering Design PR RecruiNng 51
  • 52. Great Resources 52
  • 53. BehindEnemyLines.blogspot.com blog.crowdflower.com 53
  • 54. more  ops  Nps:  @jdmoran 54

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