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Group Buying By The Numbers
 

Group Buying By The Numbers

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My presentation at BIA/Kelsey's ILM East on March 23, 2011.

My presentation at BIA/Kelsey's ILM East on March 23, 2011.

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  • Thanks to Yipit for the useful data on the daily deal market.

    If you're reading this and you're a merchant, you probably want to find out more about how to improve the results of your daily deal campaigns.

    The first presentation that I've uploaded is: http://www.slideshare.net/CouponGuru/using-online-registrations-with-daily-deal-customers

    All the best, Andrea
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    Group Buying By The Numbers Group Buying By The Numbers Presentation Transcript

    • Group Buying By the Numbers
      Jim Moran | @jdmoran | blog.yipit.com
      BIA/Kelsey ILM East: Wednesday, March 23
    • the market
    • Low Barriers to Entry…
    • …High Barriers to Scale
      The Virtuous Cycle of Daily Deals
      Source: Needham & Company LLC (Mark’s whiteboard)
      More Cities
      More Sales
      More Salespeople
      Improved Media Buying
      More Conversions
      More Deals
      More Deal Personalization
      More Subscribers
    • The Daily Deal Stack
      Daily Deal Sites
      MERCHANTS
      CONSUMERS
      Vertical Deal Sites
      White Label
      Publishers
      Data
      Merchant Services
      Exchanges
      Aggregators
      Consumer Services
      Merchant Agencies
      SOON…
    • Top 20 markets: February data
    • February Leaderboard
      Source: Yipit Data (http://yipit.com/data)
    • Top February Offer
      Dealfind (Toronto)
      The Butchers – 69% off
      $627K revenue
      11,404 sold
      Revenue Index: 18.5x
      Source: Yipit Data (http://yipit.com/data)
    • Revenue Varies by Category
      Source: Yipit Data (http://yipit.com/data)
    • Price for Revenue OR Volume
      Source: Yipit Data (http://yipit.com/data)
    • Merchant Economics
    • Breakage Rate ≤20%
      Recent data on Groupon is consistent: (i) breakage of 10% (TechCrunch, 8/14/10), and (ii) 20% redemption in month 1 and 15% redemption in month 12 (Chicago Tribune 8/16/10).
    • Profitable at 19% Retention
      Assumptions from industry research and Yipitphone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
    • High Merchant Satisfaction
      Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.Groupon’sreports repeat interest at 97% (grouponworks.com)
    • Shifting Ad Spend
      Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
    • Thank you
    • About Yipit
      “Kayak.com” for Daily Deals
      Personalized based on where you are and what you like
      Yipit API
      >10K Daily Deals per month from 400 Daily Deal services
      yipit.com/about/api
      Yipit Data
      Past offer details and competitive analysis
      yipit.com/data
    • Thank You
      blog.yipit.com
      @jdmoran