Daily Deals: Where Ads Become Content

Daily Deals: Where Ads Become Content
Sunday, March 13
SXSW Handle: #DailyDeals

Speakers
2
Aaron Batalion
Co-founder/CTO of LivingSocial
Leading Daily Deal site
@abatalion
Tricia Han
GM of DailyCandy Deals
Formerly VP of Product at:
TV Guide, Rave, Vindigo
@treehan
JontyKelt
CEO of Group Commerce
Clients include: DailyCandy, Thrillist, Active.com, NY Times
@jontykelt
Jim Moran
Co-founder of Yipit
The “Kayak.com” of Daily Deals
@jdmoran, blog.yipit.com

The Daily Deal Stack
Daily Deal Sites
MERCHANTS
CONSUMERS
Vertical Deal Sites
White Label
Publishers
Data
Merchant Services
Exchanges
Aggregators
Consumer Services
Merchant Agencies
SOON…

Low Barriers to Entry…
Source: yipit.com. US only, see blog.yipit.com for further data. Worldwide figure greater than 3,000 (TechCrunch, 7/30/10)

…High Barriers to Scale
The Virtuous Cycle of Daily Deals
Source: Needham & Company LLC (Mark’s whiteboard)
More Cities
More Sales
More Salespeople
Improved Media Buying
More Conversions
More Deals
More Deal Personalization
More Subscribers

Most Popular Offers in Austin
LivingSocial
Groupon
Elements Laser Spa – 69% off
$218K revenue – 1,569 sold
Salon 505 – 82% off
$500K revenue – 4,715 sold
Source: Yipit Data (http://yipit.com/data)

Revenue Varies by Category
Source: Yipit Data (http://yipit.com/data)
Frequent Austin Deal Types

About Yipit
“Kayak.com” for Daily Deals
Personalized based on where you are and what you like
Yipit API
>10K Daily Deals per month from 400 Daily Deal services
yipit.com/about/api
Yipit Data
Past offer details and competitive analysis
yipit.com/data

Daily Deals: Where Ads Become Content

by Yipit

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Daily Deals: Where Ads Become Content Presentation Transcript