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Wearing a bike helmet<br />Yin Yin Wu<br />
Meet Yin Yin…<br />She is very clumsy<br />
Yin Yin has <br />Yin Yin has gotten into 4 bike accidents…even though she claims that they are not her fault, she still g...
What’s wrong with this picture?<br />
No one is wearing a helmet<br />
Yin Yin needs to change her before this occurs<br />
Behavior Grid Model<br />Missing Piece <br />
What’s the missing piece?<br />Motivation exists<br />Simplicity Factors<br />NO: Time<br />NO: Money<br />NO: Physical Ef...
Mapping the behavior<br />
Helmet Wearing Habit<br />Question: How can she effectively form a blue, span behavior?<br />Start Small: Wear helmet to f...
Outcomes<br />What worked<br />Leaving the helmet by the bike insured that she could always find the helmet<br />Establish...
Next steps<br />Buy a cooler helmet- Social deviance did play a small role in the motivation to wear a helmet<br />Bike le...
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Cs377

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Transcript of "Cs377"

  1. 1. Wearing a bike helmet<br />Yin Yin Wu<br />
  2. 2. Meet Yin Yin…<br />She is very clumsy<br />
  3. 3. Yin Yin has <br />Yin Yin has gotten into 4 bike accidents…even though she claims that they are not her fault, she still gets hit<br />
  4. 4. What’s wrong with this picture?<br />
  5. 5. No one is wearing a helmet<br />
  6. 6. Yin Yin needs to change her before this occurs<br />
  7. 7. Behavior Grid Model<br />Missing Piece <br />
  8. 8. What’s the missing piece?<br />Motivation exists<br />Simplicity Factors<br />NO: Time<br />NO: Money<br />NO: Physical Effort<br />NO: Brain Cycles<br />NO: Social Deviance <br />YES: Non-Routine<br />No trigger<br />
  9. 9. Mapping the behavior<br />
  10. 10. Helmet Wearing Habit<br />Question: How can she effectively form a blue, span behavior?<br />Start Small: Wear helmet to first class of the day<br />Social Commitment: Ask a friend to wear a helmet<br />Trigger: leave the helmet by the bike. Everytime she gets on the bike she sees the helmet. (No one steals helmets.) <br />
  11. 11. Outcomes<br />What worked<br />Leaving the helmet by the bike insured that she could always find the helmet<br />Establishing a habit with a friend reinforced habit creation<br />Starting small. In committing to wearing the helmet only once a day, she allowed herself lapses in helmet wearing. <br />
  12. 12. Next steps<br />Buy a cooler helmet- Social deviance did play a small role in the motivation to wear a helmet<br />Bike less- the helmet was uncomfortable and poor fitting, and thus required a physical effort to secure<br />
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