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storyboard

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Published in: Business, Technology
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Transcript

  • 1. Ambuja Cement Animation Storyboard Stop-motion animation concept for intro to www.ambujagrihashilpi.com The website is meant for Ambuja Cement customers who need technical guidance for constructing their own home.
  • 2. A bird flies against the backdrop of the clear blue sky. The camera follows its flight.
  • 3. Bird swoops down to settle on the branch of a tree. Camera pans down to an open plot land.
  • 4. The building process begins on the open plot land with excavation (shown by plot descending into the ground).
  • 5. Cement fills in.
  • 6. Foundation is made. In fast-forward (FF) motion.
  • 7. Plinth comes on. FF.
  • 8. More plinths and columns come on. FF.
  • 9. The walls come up. FF. The bricks roll into frame and then roll into place.
  • 10. The cement slides up the walls to cover them. Then the doors and window frames come on. The roof comes down gently from the above.
  • 11. Finally, the paint comes on (Ambuja colours) as camera pans up for a top view of the house. Top of tree on which the bird is sitting is in frame. FF ends as camera pans.
  • 12. The bird takes off (top view).
  • 13. As the bird flies over the land, square plots of land start flipping over to reveal houses with blue and yellow roofs. (Ambuja Logo colours)
  • 14. Bird soars up in the air and out of frame. Camera rises to get panoramic view of the land as it continues to pull out.
  • 15. Camera zooms out to reveal the Indian map, covered in blue and yellow squares (which are the rooftops of houses), forming the Ambuja Cement Logo.

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