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Letting Go


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Letting Go by Bryan & Stephanie Rieger of Yiibu for dConstruct 2011, Brighton and MobX 2011, Berlin.

Letting Go by Bryan & Stephanie Rieger of Yiibu for dConstruct 2011, Brighton and MobX 2011, Berlin.

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  • 1. on design in a time of disruption Letting go...
  • 2. been on a quest for perfection + control... for much of human history, we have napoleon bonaparte
  • 3. started with this... much of it movable lead type
  • 4. gutenberg parenthesis there were as many as 10-12 million" printed his bible...less than 50 years later in all of Europe before Gutenberg “...there were perhaps 30,000 books “Gutenberg’s Legacy”, University of Texas
  • 5. nothing short of revolutionary the knock-on effects were standardisationof spelling spreadofknowledgein locallanguages developmentofformal grammar wideraccesstoknowledgefor womenandthepoor fewerbooksprintedin Latin democratisationof knowledgev.1
  • 6. might be a finite thing... also led us to believe that knowledge store, and constrain knowledge, but our ability to capture,
  • 7. "the truth" about all sorts of things... long enough, we could discover ...that if we experimented
  • 8. to do just about everything... ...and "the best way" iso certified
  • 9. claimed them as our own... we protected ideas, and google patents
  • 10. duplicate what we'd learned... we created processes, enabling us to six sigma design thinking
  • 11. globalisation further amplified this... industrialisation, automation and chongqing china
  • 12. something you can scale it ...once you can duplicate
  • 13. you can make money ...and if you can scale it,
  • 14. much of this is starting to unravel... thanks to the Internet, bruce mau massive change
  • 15. important than that of any the network are now more but the knowledge + power in ...scale is still important, one group or individual...
  • 16. spreading messages and ideas... social networks act as "amplifiers"
  • 17. and it's likely to grow... let a product, or idea loose online, crazy frog
  • 18. they self-replicate and evolve... but ideas don't just grow, the annoying thing
  • 19. is normally associated with viruses... often at a pace and intensity that swine flu mexico
  • 20. the network sets in... once the power of it's impossible to contain ideas and while viruses can be contained, thisisactually bacteria...
  • 21.
  • 22. have only amplified this always connected devices portable, always on,
  • 23. you have the perfect storm... combine all these things and
  • 24. feedback loop... an endless, often over-connected
  • 25. ideas to greatness... propelling unexpected angry birds
  • 26. enabling new voices... it gets better
  • 27. ...accelerating change egyptian revolution
  • 28. on a global scale ...or causing chaos market crash 2011 economic crisis 2008
  • 29. create entirely new situations..." converging and influencing each other to at us faster or with less predictability; they are "events, threats and opportunities aren't just coming require unprecedented degrees of creativity" "...these first-of-their-kind developments Capitalising on Complexity - 2010 IBM CEO Study
  • 30. with some decidedly unique challenges... designers, (or anyone who makes products) this new environment presents engineers, nathan road hong kong
  • 31. the balance of power is shifting...
  • 32. program our consumption is becoming “The idea that someone can obsolete, and fast.” - Seth Godin “The extraordinary revolution of media choice”
  • 33. to interact with our creations we can no longer expect customers in a linear, exclusive, or predictable manner...
  • 34. to create experiences for them... users no longer have to wait for us
  • 35. if something doesn't suit them...
  • 36. ...they can change it kindle teleprompter
  • 37. ...enhance it
  • 38.!/joindiaspora ...even compete with it Shopping mallapp store Curation&tech support Socialdiscovery Serendipity...(andfun!)
  • 39. be able to go much further ...very soon, they will 3D printing makerbot thing-o-matic
  • 40. necessarily a bad thing ...this is not
  • 41. people don't necessarily want the perfect product..." counterintuitive but there is growing evidence that incomplete, and possibly even substandard seems "Issuing your customers with something that is rough,
  • 42. around the edges that they can adapt or improve." "...they prefer to deal with something ragged Loose, Martin Thomas
  • 43. the end result is behaviours such as this...
  • 44. “…if you have an Instagram account, you can slap a tag on anything, take a picture of it, and sell it...” – Fatima Al Qadiri, Mousse magazine
  • 45. you know--hacked products.” She sells dried fruit. A friend’s cousin is selling weird potted plants...people are creating, – Fatima Al Qadiri, Mousse magazine “...even my grandmother has an Instagram business.
  • 46. it’s also worth noting the companies that have succeeded designing products with a pragmatic mix of beautiful, and “good enough” IKEA
  • 47. ¥799 (£83/$130) basic but fun plastic case stock MediaTek MT6589T chipset 8 Mp camera dual SIM w/ dual standby highly customized MIUI ROM Xiaomi Hongmi fancy Gorilla Glass
  • 48. “We want to give customers the kind of satisfaction that comes out as ‘This will do,’ not ‘This is what I want’. It’s not appetite, but acceptance.” Kenya Hara, Designer
  • 49. behave in a generally homogenous way... we've often tended to presume users in our quest to create perfection, caricature personas scenarios
  • 50. far from the truth ...this is increasingly complex vs. complicated
  • 51. of a product into society... of 50 million to mark the "penetration" marketers often use an audience
  • 52. (which was usually a good thing) historically, market penetration took time, traffic 1963
  • 53. of how a product might fit into our lives... development of social norms and an understanding with time came stronger mental models, traffic 2011
  • 54. those embarrassing mistakes... time also enabled us to work out sinclair c5
  • 55. time is now a luxury... forbetterorworse
  • 56. stability creation of new infrastructural technology followed by rapid disruption years S curve - stable over decades stability Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison as coined by John Seely Brown ...the big shift
  • 57. stability creation of new infrastructural technology followed by rapid disruption years years S curve - stable over decades the present (and likely future) many new infrastructural technologies frequent disruption smaller periods of stability stability Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison as coined by John Seely Brown ...the big shift
  • 58. a market penetration of 50 million... it took radio 40 years to reach Source: ReWired, Larry D. Rosen
  • 59. 10 years to 'adapt' to television... by comparison, we had only Source: ReWired, Larry D. Rosen
  • 60. while the iPod took only 5 years... iconic Source: ReWired, Larry D. Rosen
  • 61. less than 6 months... and YouTube, Source: ReWired, Larry D. Rosen star wars kid
  • 62. in less than half this time... Google+ reached that milestone Google+infactreachedthismilestonein about3months...tothetuneof2million newusersaday!
  • 63. at a pace that was once unheard of... technology adoption is creating 'generation gaps' researchers are discovering that our rapid
  • 64. Lee Rainie, Pew Research Center, Internet and American Life Project experiences with technology." are having completely different "People two, three or four years apart
  • 65. ...but this is different. tastes than our siblings we've always had different
  • 66. She was holding my Kindle e-reader." recently with two words: "Daddy's book." "My 2-year-old daughter surprised me The Children of Cyberspace: Old Fogies by Their 20s, NY Times
  • 67. limited to our children... these changes are not - @aral and looked for the search box." "I just opened my Moleskine
  • 68. - @rossmonstr a Kindle as a bookmark?" "Can we all take a moment to appreciate my mother using
  • 69. really had it easy... and those blind men with that elephant add to this the global nature of the Internet, information deficit different perspectives
  • 70. in a slightly different way... and engaging with products each of us experiencing, understanding interpretations
  • 71. interdependent systems of experience... designing multi-layered and tightly while companies such as Apple are successfully still apple store
  • 72. most touch points and interactions... their ability to control and contain their success relies in great part on magic kingdom
  • 73. have this luxury... most products will not android china rubber ducks lost at sea
  • 74. be the first to fail... orchestrated products may in fact today the most perfectly OLPC design by committee mental models
  • 75. nespresso coffee for each layer of experience there will be trade-offs in complexity
  • 76. actors in the ecosystem... and an increasing reliance on other recycle nespresso capsules george clooney nespresso nespresso vs cost of aluminium fair trade ethics
  • 77. that have become all too common to the abrupt changes in environment ...reducing a product's ability to react fuel costs union UPS handbook carbon costs volcano UPS delivery
  • 78. are not exempt from this challenge products with a software component
  • 79. internet connected fridge meet Samsung’s (including 8” LCD and Android apps) Samsung RF4289HARS Source: Unknown (please advise if it’s you)
  • 80. the but of design jokes “smart” fridges have long been
  • 81. $3400 (£2700) price tag, yet despite its consumers seem to genuinely “...the wife loves cooking...she looks up recipes and listens to Pandora while cooking. Wi-fi was easily connected. I particularly like the calendar feature so we can view each others schedules.” “My wife and I love the refrigerator, having the weather displayed on the LCD screen is great.” “The touchscreen control panel is nice and we look forward to really enjoying the features, which are perfect for this household.” “...the 8" LCD screen absolutely sealed the deal. It was easy to connect to my wifi and is very fun. All my friends and guests love it.” love it...
  • 82. but when they do complain, it’s usually “[why can’t I] send the Pandora sound out via aspeaker jack on top of the refrigerator...or [you could]add Bluetooth or DLNA playback to transmit toanother device. Give it that feature in the next model!!! about a lack of interoperability between the fridge and other services or devices “...Samsung needs to incorporate the ability to "print" shopping lists from the software on the fridge via the wireless router, or at least send it in an email to print...what is the use of adding great features if you can't utilize them...” “...speaking of apps, though- I don't really like the Pandora radio. I think iHeart radio would have been a better choice.’
  • 83. in fact be the simplest–or most flexible... the most successful products may in an increasingly complex world, bodum french press bialetti
  • 84. experiences they create for themselves... meaning and enrich their lives, through enabling pathways for users to find toca boca
  • 85. stop short of fully defining the experience." "the best designs will set the stage, but Adam Silver, Frog Design cardboard box play
  • 86. they were originally intended for... beyond the device, context or technology the most valued products may be designed to live
  • 87. with no primary context at all... they may even be designed
  • 88. should not absolve us of responsibility... but letting go of 'experience' as we once knew it domino falling
  • 89. responsibility than ever before... in fact, as designers we now have more anddevelopers
  • 90. Video Games and the Human Condition, Jonathan Blow with every product we create." to the number of people we may affect "...a responsibility that is directly proportional
  • 91. to consider the implications of our work... our lives, the more important it will be for us the more technology weave their way through andtheInternet segway
  • 92. Douglas Rushkoff –a design for our collective future." "We are creating a blueprint together
  • 93. and API becomes a part of that future... each design, meme, pattern, metaphor minority report interface natural ui twitter URLs
  • 94. wish to create? ...what future do we
  • 95. we do will have an impact... there's no guarantee that the work
  • 96. that it may... but there's the very real risk
  • 97. Marshall McLuhan thereafter our tools shape us." "We shape our tools and
  • 98. thank you many thanksto the amazing photographerson licensed under available on @yiibu contactus at