Letting Go

Letting go... on design in a time of disruptionhttp://creativecommons.org/licenses/by/2.0 http://www.ﬂickr.com/photos/basheertome/5557362895

napoleon bonaparte for much of human history, we have been on a quest for perfection + control... http://www.ﬂickr.com/photos/ghewgill/5046616680

much of it started with this...movable lead type http://www.ﬂickr.com/photos/purdman1/2875431305

“...there were perhaps 30,000 booksin all of Europe before Gutenbergprinted his bible...less than 50 years laterthere were as many as 10-12 million"“Gutenberg’s Legacy”, University of Texas gutenberg parenthesis http://www.ﬂickr.com/photos/jmwk/3517373312

fewer books printed in Latindemocratisation spread ofof knowledge v.1 knowledge in local languages standardisation wider access to knowledge of spelling for women and the poor development of formal grammar the knock-on eﬀects were nothing short of revolutionary http://www.ﬂickr.com/photos/humblog/452238876

but our ability to capture, store, and constrain knowledge,also led us to believe that knowledge might be a ﬁnite thing... http://www.ﬂickr.com/photos/whiteafrican/2938685296

...that if we experimented long enough, we could discover"the truth" about all sorts of things... http://www.ﬂickr.com/photos/smithsonian/4127624763

iso certiﬁed ...and "the best way" to do just about everything... http://www.ﬂickr.com/photos/bigbirdz/4507266406

google patents we protected ideas, and claimed them as our own... http://www.google.com/patents

design thinkingsix sigma we created processes, enabling us to duplicate what wed learned... http://www.ﬂickr.com/photos/siliconbeachtraining/3925458997

industrialisation, automation and globalisation further ampliﬁed this...chongqing china http://www.ﬂickr.com/photos/fungleo/4771589650

...once you can duplicatesomething you can scale it http://www.ﬂickr.com/photos/scobleizer/3009516045

...and if you can scale it, you can make money http://www.ﬂickr.com/photos/daverugby83/4478007023

bruce mau massive change thanks to the Internet, much of this is starting to unravel... http://www.ﬂickr.com/photos/chadmagiera/265752353

...scale is still important,but the knowledge + power in the network are now more important than that of any one group or individual... http://www.ﬂickr.com/photos/jurvetson/5129303018

social networks act as "ampliﬁers" spreading messages and ideas... http://www.ﬂickr.com/photos/28misguidedsouls/5522310921

let a product, or idea loose online,and its likely to grow... crazy frog http://www.ﬂickr.com/photos/ricardoalvarez/229045487

the annoying thing but ideas dont just grow, they self-replicate and evolve... http://www.ﬂickr.com/photos/ricardoalvarez/229046257

swine ﬂu mexico often at a pace and intensity that is normally associated with viruses... http://www.ﬂickr.com/photos/eneas/3479302322

this is actuallybacteria... and while viruses can be contained, its impossible to contain ideas once the power of the network sets in... http://www.ﬂickr.com/photos/ricephotos/2679758872

http://www.ﬂickr.com/photos/altemark/39593706

portable, always on,always connected devices have only ampliﬁed this http://www.ﬂickr.com/photos/misbehave/2352753067

combine all these things andyou have the perfect storm... http://www.ﬂickr.com/photos/nebraskasc/3659328702

an endless, often over-connected feedback loop... http://www.ﬂickr.com/photos/randysonofrobert/311744213

propelling unexpected ideas to greatness...angry birds http://www.ﬂickr.com/photos/yghelloworld/4965465016

http://www.youtube.com/watch?v=7IcVyvg2Qloenabling new voices... it gets better

egyptian revolution...accelerating change http://www.ﬂickr.com/photos/ahmadhammoudphotography/5410375058

market crash 2011economic crisis 2008 ...or causing chaos on a global scale http://www.ﬂickr.com/photos/mccun934/2899155411

"events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influencing each other tocreate entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/jmv/3371886

nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products) with some decidedly unique challenges... http://www.ﬂickr.com/photos/z_wenjie/5602616401

the balance of poweris shifting... http://www.ﬂickr.com/photos/jenny-pics/5661879987

“The idea that someone canprogram our consumption is becoming obsolete, and fast.” - Seth Godin “The extraordinary revolution of media choice” http://www.ﬂickr.com/photos/jurvetson/3275235423/

we can no longer expect customers to interact with our creations in a linear, exclusive, or predictable manner... http://www.ﬂickr.com/photos/arenamontanus/3496433929

users no longer have to wait for us to create experiences for them... http://www.ﬂickr.com/photos/ncanup/3526550845

if something doesnt suit them... http://www.ﬂickr.com/photos/jessehull/163703252

kindle teleprompter ...they can change it http://www.ﬂickr.com/photos/24763767@N03/3907937027

"The world is split into websites thatwork with Instapaper, and stuffthat has now been renderedirrelevant to me.” flipboard@killdozer readability instapaper ...they can improve it http://www.flickr.com/photos/johanl/4818276266

...enhance ithttp://www.ﬂickr.com/photos/bramus/5222185714

Curation & Social discoverytech support Shopping mall app store Serendipity...(and fun!) ...even compete with it http://twitter.com/#!/joindiaspora

makerbot thing-o-matic 3D printing ...very soon, they will be able to go much further http://www.ﬂickr.com/photos/faircompanies/4955025544

...this is notnecessarily a bad thing http://www.ﬂickr.com/photos/salty_soul/4737350118

"Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but there is growing evidence thatpeople dont necessarily want the perfect product..." http://www.ﬂickr.com/photos/tiseb/13541804

"...they prefer to deal with something raggedaround the edges that they can adapt or improve." Loose, Martin Thomas http://www.ﬂickr.com/photos/emerson12/2682480262

caricature personas in our quest to create perfection,scenarios weve also tended to presume users behave in a generally homogenous way... http://www.ﬂickr.com/photos/carbonnyc/2206470413

complex vs. complicated ...this is increasingly far from the truth http://www.ﬂickr.com/photos/pagedooley/3832910201

marketers often use an audienceof 50 million to mark the "penetration" of a product into society... http://www.ﬂickr.com/photos/alexnormand/5913845927

historically, market penetration took time, (which was usually a good thing)trafﬁc 1963 http://www.ﬂickr.com/photos/tigerzombie/5173624489

traffic 2011 with time came stronger mental models,development of social norms and an understanding of how a product might fit into our lives... http://www.flickr.com/photos/highwaysagency/4542411761

time also enabled us to work out those embarrassing mistakes...sinclair c5 http://www.ﬂickr.com/photos/anachronism_uk/853247355

for better or worse time is now a luxury... http://www.ﬂickr.com/photos/vvvracer/4436798901

...the big shift as coined by John Seely Brown stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decadesSource: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.ﬂickr.com/photos/vvvracer/4436798901

...the big shift as coined by John Seely Brown stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future)Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.ﬂickr.com/photos/vvvracer/4436798901

it took radio 40 years to reach a market penetration of 50 million...Source: ReWired, Larry D. Rosen http://www.ﬂickr.com/photos/houseofsims/5510707992

by comparison, we had only 10 years to adapt to television...Source: ReWired, Larry D. Rosen http://www.ﬂickr.com/photos/sarahreido/4566354684

iconic while the iPod took only 5 years...Source: ReWired, Larry D. Rosen

star wars kid and YouTube, less than 6 months...Source: ReWired, Larry D. Rosen http://www.youtube.com/watch?v=HPPj6viIBmU

Google+ may reach that milestone in less than half this time... Google + in fact reached this milestone in about 3 months... to the tune of 2million new users a day! http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html

researchers are discovering that our rapidtechnology adoption is creating generation gaps at a pace that was once unheard of... http://www.ﬂickr.com/photos/wwworks/3156948184

"People two, three or four years apartare having completely diﬀerentexperiences with technology."Lee Rainie, Pew Research Center, Internet and American Life Project http://www.ﬂickr.com/photos/tocaboca/5523598823

weve always had different tastes than our siblings ...but this is different. http://www.flickr.com/photos/57123627@N04/5818687047

"My 2-year-old daughter surprised merecently with two words: "Daddys book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times http://www.ﬂickr.com/photos/rafaelrobles/4791344184

"I just opened my Moleskineand looked for the search box."- @aral these changes are not limited to our children... http://www.ﬂickr.com/photos/smaedli/5953114412/

add to this the global nature of the Internet, and those blind men with that elephant really had it easy...information deﬁcit different perspectives http://en.wikipedia.org/wiki/Blind_men_and_an_elephant

each of us experiencing, understanding and engaging with products in a slightly diﬀerent way... interpretations http://www.ﬂickr.com/photos/studiobeerhorst/5929704093

stillwhile companies such as Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store http://www.ﬂickr.com/photos/sparker/460227098

their success relies in great part on their ability to control and containmost touch points and interactions... magic kingdom http://www.ﬂickr.com/photos/cdharrison/2407640646

most products will not have this luxury...rubber ducks lost at sea android china http://www.ﬂickr.com/photos/tanj/4432327487

mental modelsOLPC design by committee today the most perfectly orchestrated products may in fact be the ﬁrst to fail... http://www.ﬂickr.com/photos/tim_and_selena/5051157647/

for each layer of experience there will be trade-oﬀs in complexity nespresso coffee http://www.ﬂickr.com/photos/magnus_d/3162046451

nespresso vs george clooney nespresso and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules http://www.ﬂickr.com/photos/ﬂavouz/3137171590

volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too common fuel costs union UPS handbook carbon costs http://www.ﬂickr.com/photos/zyphbear/446780548

bodum bialetti french pressin an increasingly complex world,the most successful products mayin fact be the simplest–or most ﬂexible... http://www.ﬂickr.com/photos/22179048@N05/5211091279

enabling pathways for users to ﬁnd meaning and enrich their lives, throughexperiences they create for themselves... toca boca http://www.ﬂickr.com/photos/tocaboca/5523734441

cardboard box play"the best designs will set the stage, butstop short of fully deﬁning the experience."Adam Silver, Frog Design http://www.ﬂickr.com/photos/hodac/2243470147

newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or technologythey were originally intended for... http://www.guardian.co.uk/open-platform

they may even be designedwith no primary context at all... http://www.ﬂickr.com/photos/dalbera/3151369718

domino fallingbut letting go of experience as we once knew it should not absolve us of responsibility... http://www.ﬂickr.com/photos/carbonnyc/466394182

and developersin fact, as designers we now have more responsibility than ever before... http://www.ﬂickr.com/photos/seier/2455551478

"A responsibility that is directly proportional to the number of people we may aﬀect with every product we create." Video Games and the Human Condition, Jonathan Blow

and the Internetthe more technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway http://www.ﬂickr.com/photos/peterkaminski/181721075

"We are creating a blueprint together–a design for our collective future."Douglas Rushkoﬀ http://www.ﬂickr.com/photos/jaykayess/4294959440

minority report interface natural ui twitter URLseach meme, pattern, metaphor, gesture,script and API becomes a part of that future... http://www.ﬂickr.com/photos/ghewgill/5046616680

"We shape our tools andthereafter our tools shape us."Marshall McLuhan http://www.ﬂickr.com/photos/ghewgill/5046616680

...what future do we wish to create? http://www.ﬂickr.com/photos/clickﬂashphotos/3393880262

theres no guarantee that the work we do will have an impact... http://www.ﬂickr.com/photos/stickwithjosh/5288115744

but theres the very real risk that it may... http://www.ﬂickr.com/photos/carbonnyc/3543419506

"Learn from yesterday, live for today,hope for tomorrow. The important thingis not to stop questioning."Albert Einstein http://www.ﬂickr.com/photos/brostad/3547607847

@yiibu scontact uat hello@yiibu.com thank you many thanks to the amazing photographers on http://www.ﬂickr.com/creativecommons/by-2.0 licensed under http://creativecommons.org/licenses/by/2.0 available on http://www.slideshare.net/yiibu/letting-go-9109114 http://www.ﬂickr.com/photos/tinou/453593446

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Letting Go

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