On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
remember these guys?
making an app is easy,
making an icon...not so much
icon glow can
be disabled if
start with this
icons made effortless
TIP #5: Make it personal
“staff picks” make things more personal,
now take them to the next level
1% of overall
iStockphoto, Vetta collection
premium content hand-picked by domain
experts + higher royalties for vendors
TIP #6: Make it acessible
a lot of purchases just happen
people stumble-upon stuff they want
while doing other stuff...
so discovery is hard to architect
if you make it insanely easy
to reach your content
(from any platform)
you start to see stuff like this....
Click to buy
from the App
Jamie Oliver (TV + web tie-in)
which can then come full-circle...
from TV Ads”
with stuff like this...
TIP #7: Explore other touchpoints
offline app sales could be
a natural extension for certain stores
here’s how they could work...
mobile content stores and kiosks in China
...and a less formal (and legal) variant
and it’s not just an “Asian thing”...
“would you like a Google app with that?”
Best Buy “Walk Out Working” service
now what if...
True Urban Park, Bangkok
buy a mobile... some books, or music.... bring your laptop...
have a coffee...
and buy some apps...?
even better if you can make it an activity
CC BY 2.0 http://www.flickr.com/photos/smith/81109/
TIP #8: Consider segmentation
we’re familiar with segmentation
in other industries
“great fashion, “accessible luxury”
so far, app stores are selling pretty much
any app that passes the acceptance criteria
but segments are emerging
which could justify a “store within a store”
the “pass-back” apps for kids
personal shopping “money--but no time”
and a final tip:
if you’re not in it for the long run,
get out while you still can :-)