76. remember these guys?
making an app is easy,
making an icon...not so much
77. icon glow can
be disabled if
start with this
icons made effortless
78. TIP #5: Make it personal
79. “staff picks” make things more personal,
now take them to the next level
80. iStockphoto again...
81. 1% of overall
iStockphoto, Vetta collection
premium content hand-picked by domain
experts + higher royalties for vendors
82. TIP #6: Make it acessible
83. a lot of purchases just happen
84. people stumble-upon stuff they want
while doing other stuff...
85. so discovery is hard to architect
86. if you make it insanely easy
to reach your content
(from any platform)
you start to see stuff like this....
88. TV +
Click to buy
from the App
Jamie Oliver (TV + web tie-in)
89. which can then come full-circle...
90. “iPhone Apps
from TV Ads”
with stuff like this...
91. TIP #7: Explore other touchpoints
92. offline app sales could be
a natural extension for certain stores
93. here’s how they could work...
mobile content stores and kiosks in China
95. ...and a less formal (and legal) variant
96. and it’s not just an “Asian thing”...
97. “would you like a Google app with that?”
Best Buy “Walk Out Working” service
98. now what if...
99. destination stores...
True Urban Park, Bangkok
buy a mobile... some books, or music.... bring your laptop...
have a coffee...
and buy some apps...?
100. Apple stores
even better if you can make it an activity
CC BY 2.0 http://www.flickr.com/photos/smith/81109/
101. TIP #8: Consider segmentation
102. we’re familiar with segmentation
in other industries
103. “great fashion, “accessible luxury”
104. Cadillac Chevrolet
105. so far, app stores are selling pretty much
any app that passes the acceptance criteria
106. but segments are emerging
which could justify a “store within a store”
107. the “pass-back” apps for kids
110. personal shopping “money--but no time”
111. and a final tip:
if you’re not in it for the long run,
get out while you still can :-)