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Designing for diversity - how to stop worrying and embrace the Android revolution

by on Sep 06, 2013

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It took 16 years for smartphone penetration to reach 1 billion people. Analysts believe it will take only 3 years to reach the next billion. The devices these consumers buy will be incredibly diverse, ...

It took 16 years for smartphone penetration to reach 1 billion people. Analysts believe it will take only 3 years to reach the next billion. The devices these consumers buy will be incredibly diverse, yet many will run on Android; a platform that now sees more than 1.5 million activations per day.


In this presentation, we explore the fascinating rise of Android around the globe. From dual SIM phones in Indonesia, to dual screen e-ink devices in Russia and crowd-sourced platform modifications in China, we will discover the role open source has played in Android's popularity and how to design for such a diverse environment.

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15 of 5 previous next Post a comment

  • yiibu yiibu at yiibu @ysascha Yes :-) It's the only photo I currently have from this era. The devices are now so small that it's much harder to take a photo of people using them, especially in this scenario. Phablets far outweigh 10' tablets, so they're now palm-sized.

    What often happens these days is the crew members wander around the mall, grab a coffee to go, and use the Internet along the way (the only wifi used to be at Starbucks and Costa Coffee, now there's wi-fi all over the mall...I suspect the cruise ships also now have relatively economical broadband). So yes...it's not the most accurate picture, but I wanted to show the real context and real behaviours. Will hopefully update the photo soon...
    6 months ago
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  • ysascha Sascha Y slide 15 is supposed to show how android tablets took center stage. yet, the picture shows nothing but a laptop and an apple ipad. 6 months ago
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  • dougleppard dougleppard This is globally mind blowing. 6 months ago
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  • geoffstead geoff stead, Head of Mobile Learning at Qualcomm Very cool, stephanie. I love the diversity slides, showing all those different mods / adverts / national habits! 6 months ago
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  • olivieraidyn Olivier Aidyn, SEO Specialist at Chennai The second slide 'Android' is designed with wool? :) amazing ! 7 months ago
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Designing for diversity -  how to stop worrying and embrace the Android revolution Designing for diversity - how to stop worrying and embrace the Android revolution Presentation Transcript