Publisher Destroyer FleetBrand /Audience /Content /First Party Data / Real-Time
Advertisers will always want:great brand association, qualified consumers,rich context & precise timing NONE OF WHICH ARE AVAILABLE ON THE EXCHANGES!
Performance Creates a New Theater for Publishers New RelationshipsNew Budgets Higher Margins Complimentary
Battle PlanPubs need to band together – scale will increase demandOrganize inventory around what advertisers want tobuy…like keywords/real-time intent?Be data transparent to drive performance of the media
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