[En] Orange Social Media Dashboard - Feb 2012
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[En] Orange Social Media Dashboard - Feb 2012

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Social Media Marketing Dashboard for Orange Group - Feb 2012

Social Media Marketing Dashboard for Orange Group - Feb 2012

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    [En] Orange Social Media Dashboard - Feb 2012 [En] Orange Social Media Dashboard - Feb 2012 Presentation Transcript

    • Social Media Orange Group february 2012some rights reserved - cc 2012orange.com
    • Social Media Orange Group pages Orange Group pages @Orange page fan base engagement rate* countries split +10,7% Poland: fans* *measures interactions vs total fan posts Fan base for +23% Fan base for : Orange page : 163 432 vs jan12 Orange Worldwide : 3,513,720 likers Orange Corporate 163 432 +10%* Orange Corporate 0,04% 27,7% PolandOrange Dominicana 180 618 +5%* Orange Tunisie 0,01% Orange fan 324 722 +6%* Orange France 0,05% Other countries 41,1% +17%* Orange fan 0,06% Orange Tunisie 344 672 9,3% Tunisia Orange France 386 776 +22%* Orange Polska 0,07% Orange Dominicana 0,09% 8,4% Orange Polska 474 032 +11%* 8,1% 5,3% France United States source: socialbakers *feb 2012 vs jan 2012 source: socialbakers feb 2012 source: facebook United Kingdom feb 2012 brands pages international telco pages french telco pages fan base fan base fan base & engagement rate & engagement rate & engagement rate engagement rate engagement rate engagement rate Orange Corporate 163 432 0,04% Orange Corporate 163 432 0,04% B&You 70 316 0,21% DT AG 20 796 0,43% BNP Paribas 145 079 0,06% Sosh 157 070 0,05% Telmex 49 507 0,03% Air France 620 286 0,14% Bouygues 189 504 0,05% O2 UK 361 996 0,12% Microsoft 1 472 892 0,06% Orange FR 386 776 0,05% AT&T 1 911 931 0,01% Amex 2 391 111 0,04% Verizon 2 115 613 SFR 633 726 0,04% 0,01%Orange Worldwide 3 513 720 Orange Worldwide 3 513 720 Orange Worldwide 3 513 720 source: socialbakers feb 2012 source: socialbakers feb 2012 source: socialbakers feb 2012 some rights reserved - cc 2012 orange.com
    • Social Media & Twitter organic progression Twitter international telco blog live orange February @orange : @orange Tweet level evolution visits over february 12th +21% 1381 vs jan 11 visits 20008000 #1 UK O2 79,7 final soccer match 68 993 followers #can2012 #MWC2012 13337000 #2 FRA @Orange 79,7 10 feb 6 871followers visits/day6000 6017 666 ATT 20 jan 5406 followers #3 USA 122 279 followers 75,55000 31 dec followers 0 10 dec 1-Feb 5-Feb 10-Feb 15-Feb 20-Feb 25-Feb4000 4194 4586 followers #4 FRA SFR_Groupe 52,9 followers 6 774 followers 14 shares 90 shares in3000 1-Dec 10-Dec 20-Dec 31-Dec 10-Jan 20-Jan 31-Jan 10-Feb 20-Feb 29-Feb #5 UK Vodafone_Group 39,7 93 articles writen 10 114 followers 196 articles posted 24 coms 1051 tweetssource: Twitter Counter feb 2012 source: Tweet level by Edelman feb 2012 source: Google Analytics feb 2012 Orange event with Tweetreach tweetreach «CAN Orange 2012» 75 005 tweets total people reached* with the search split of tweet type @replies for the CAN Orange 2012 : 12 125 222 top 5 twitterers over 18 347 based on the impressions*** over 3 weeks 18 347 tweeterers** 5% @lequipe 9 336 920 people reached @RTLFrance 8 369 761 people reached retweets 24% *reach is the total number of unique Twitter users who received tweets 71% regular tweets @fifacom_es 5 007 446 people reached **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression @BBCAfrica 4 272 368 people reached @lemondefr 4 185 051 people reached source: Tweetreach feb 2012 some rights reserved - cc 2012 orange.com
    • Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... facebook polls and shares http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com