[En] media aces: association for European Social Media
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[En] media aces: association for European Social Media

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This (http://media-aces.org) is the media-ACES wordpress blog. ...

This (http://media-aces.org) is the media-ACES wordpress blog.

Media ACES is the association for corporations & European social media. Media-ACES is a peer to peer network of corporate social media experts / evangelists based in Europe.

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  • boards should be kept small and nimble to avoid bureaucracy decisions on how boards look like are very important 3 founding members part of the initial board and rules will be changed as the project develops and spreads across Europe

[En] media aces: association for European Social Media [En] media aces: association for European Social Media Presentation Transcript

  • media ACES a ssociation for c orporations & E uropean s ocial media a peer to peer network of corporate social media experts / evangelists team up with the aces of aces of European social media
  • Agenda
    • Mission statement
    • Objectives
    • Organisation
    • Rules
    • Roadmap
    • Open Questions
    • Contact
  • Mission statement & objectives
    • Be recognised as the community (club) of European corporations(*) of all sizes involved in all kinds of social media initiatives, including corporate blogs and the use of social networks
    • Enable European social media experts to meet with their peers from all other European corporations, in their own country and across borders
    • Become the reference for social media in Europe as to best practices and methods, via the publication of a reference guide book for European professionals interested in leveraging social media (online & offline)
    • (*) by corporations, we mean any company having invested in social media, irrespective of company and revenue size
  • An internet of people
    • A European organisation with regional chapters
    • Each country chapter would start locally with its own budget / organisation / subdomain (one per chapter)
    • Each country chapter would have to meet minimal requirements
      • a blog based website (on that subdomain), linked to other chapters
      • a European board with 3 project leaders (to start with)
      • similarly, a board for each chapter with 4-5 project leaders each (events, content, "cooptation“,etc.)
  • Guiding principles
    • all content produced by the community/club must be made available to anyone, free of charge (or almost) on the Internet (and via libraries and online sales as to the paper copies)
    • membership through cooptation
    • agencies/vendors allowed but none can be co-opted by any of their clients, or another agency/vendor (unless it’s part of the same group)
    • agencies/vendors are on the contrary welcome and encouraged to bring on their clients
    • daughter/sister companies are automatically allowed to join the club, be they clients or agencies
    • agencies/vendors are welcome but not allowed to pitch to the members. Failure to comply will lead to the agency/vendor exclusion
    • minimal subscription fee as a token, has to be a small figure, but openly displayed on the website as well as where the money is going
      • ballpark figure for this fee approx.
      • € 150 per company per annum and discounted €100 rate per extra member (of the same group)
  • Roadmap
    • setup final rules/guidelines no later than end of March,
    • having websites/blogs up no later than end of April,
    • having at least 20 to 30 confirmed members by end of April,
    • launch date September
  • other items
    • each chapter free to choose their own language(s) or English
    • chapter members free to attend meetings from other chapters at their convenience
  • Contact
    • Hervé Kabla
    • blogAngels / CEO / 
    • herve.kabla@gmail.com / +33 6 7687 7607
    • Yann Gouvennec
    • Orange / Head of Internet and Digital Media / 
    • http://twitter.com/ygourven
    • Paul Squires
    • E.ON / New media manager
    • Paul.Squires@eon-uk.com /