Comment créer une communauté virtuelle favorable à sa marque et à son entreprise ? Yann Gourvennec head of Internet & digi...
creative commons notice <ul><li>This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0...
international presence, local support <ul><li>3,750 multinational customers </li></ul><ul><li>the world’s largest seamless...
a footprint supporting business around the world <ul><li>local support in 166 countries and territories </li></ul><ul><li>...
my personal research online… since 1995 <ul><li>http://visionarymarketing.com   </li></ul><ul><li>http://visionary.wordpre...
les budgets en ligne en 2009 (US)
le marketing ?
On Marketing Accountability A Reflection FUTURE LAB Feel free to re-use or mash-up this presentation under Creative Common...
le manifeste
si vous avez une bonne idée …
meatball sundae?
interactivity matrix wikis + interactivity - - + e-commerce online discussions Information driven Internet presence mash u...
présence / implication
faire ses gammes
http://geekandpoke.typepad.com/
http://blogs.orange-business.com     www.tinyurl.com/orange0708
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[Fr] L'expérience d'Orange Business Services dans les médias sociaux

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Présentation à l'ADETEM sur l'usage des médias sociaux par Orange Business Services, philosophie, méthode et résultats pratiques.

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  • With international presence and local support: - We serve more than 3,750 multinational customers, including two-thirds of the world&apos;s top 100 companies, with IT and data services. - We operate the world&apos;s largest seamless voice and data network, and provide local support in 166 countries and territories - We bring you mobile phone networks in 17 countries, including the many of the largest countries in Europe - We support over 110 million Orange mobile customers, including 8 million business users - We currently manage a network of over 300,000 IPVPN access points around the world - We offer the Business Everywhere solution for employees on the move, allowing them to securely access their corporate resources wherever they may be
  • Visionarymarketing.com since 1995 Marketing consultant in France and England
  • au lieu de citer les trad
  • [Fr] L'expérience d'Orange Business Services dans les médias sociaux

    1. 1. Comment créer une communauté virtuelle favorable à sa marque et à son entreprise ? Yann Gourvennec head of Internet & digital media http://orange- business.com
    2. 2. creative commons notice <ul><li>This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. </li></ul><ul><li>You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information ( http://orange-business.com ) ) </li></ul><ul><li>You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter ( http://orange-business.com ) </li></ul>
    3. 3. international presence, local support <ul><li>3,750 multinational customers </li></ul><ul><li>the world’s largest seamless voice and data network, with local support in 166 countries and territories </li></ul><ul><li>mobile phone networks in 17 countries </li></ul><ul><li>110 million Orange mobile customers including 8 million business customers </li></ul><ul><li>300,000 IP VPN access points around the world </li></ul><ul><li>more than 850,000 Business Everywhere customers </li></ul>... worldwide solutions, local support ...
    4. 4. a footprint supporting business around the world <ul><li>local support in 166 countries and territories </li></ul><ul><li>a seamless network covering 220 countries and territories </li></ul>
    5. 5. my personal research online… since 1995 <ul><li>http://visionarymarketing.com </li></ul><ul><li>http://visionary.wordpress.com </li></ul><ul><li>a French Web 2.0 website </li></ul>
    6. 6. les budgets en ligne en 2009 (US)
    7. 7. le marketing ?
    8. 8. On Marketing Accountability A Reflection FUTURE LAB Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non-commercial, attribution)
    9. 9. le manifeste
    10. 10. si vous avez une bonne idée …
    11. 11. meatball sundae?
    12. 12. interactivity matrix wikis + interactivity - - + e-commerce online discussions Information driven Internet presence mash ups aggregators ideagoras closed UG shared online space closed UG extranets - needs facilitation - contents to be generated prior to opening the wiki - user expertise required build content collectivelly + very interactive open to all/ unstructured. Can be monitored. Best suited for consumer or support Co. Marketing / expert facilitation ++++ job in itself online discussions : co_market / design + interactive/  - facilitation+++ - initial content required easy to setup no risk - a must in services <ul><li>ultimate goal for website </li></ul><ul><li>require database and flow </li></ul>forums blogs Internet presence online product catalogue fully fledged e-commerce site
    13. 13. présence / implication
    14. 14. faire ses gammes
    15. 15. http://geekandpoke.typepad.com/
    16. 16. http://blogs.orange-business.com  www.tinyurl.com/orange0708

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