[En] Orange Social Media Dashboard (mid) October
by Yann Gourvennec, Owner at Visionarymarketing.com on Oct 29, 2011
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This Dashboard is a version of our Orange Social Media monitoring panel as of mid October. P¨lease note that it was issued on the eve of a major change of the Klout score algorithm and that therefore ...
This Dashboard is a version of our Orange Social Media monitoring panel as of mid October. P¨lease note that it was issued on the eve of a major change of the Klout score algorithm and that therefore I am not certain that I will not replace this metric with another more reliable one. This dashboard is an attempt at making sense and putting numbers behind our social media engagement and presence, it is no way comprehensive and it is not meant to achieve anything else than help us hone our skills and improve engagement with our audiences.
Note: this is the monthly dashboard and doesn't include the more in-depth analysis which is being produced by the team on a weekly basis.
As the question was asked, the data source is either socialbakers or Twitter counter, or Tweetreach, or even Google Analytics for the most part. The data is crunched into Exel and then injected through Adobe Indesign. The initial design was done by a graphic artist and the maintenance is done in my team. The job of maintaining this dashboard is a couple of hours per month and should not be more than this.
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