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[En] Orange   social media dashboard - dec11
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[En] Orange social media dashboard - dec11

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Dec 11 Social Media Dashboard for Orange Group

Dec 11 Social Media Dashboard for Orange Group

Published in: Business, Travel

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  • 1. Social Media Orange Group december 2011some rights reserved - cc 2011orange.com
  • 2. Social Media Orange Group pages Orange Group pages @Orange page fan base engagement rate* countries split +9,8% Tunisia: fans* *measures interactions vs total fan posts Fan base for +10% Fan base for : Orange page : 132 526 vs nov11 Orange Worldwide : 2,904,617 likers Orange Corporate 0,07% Orange 132 526 +8%* Orange Tunisie 0,01% 25,4% PolandOrange Dominicana 164 645 +4%* +9%* Orange fan 0,07% Other 42,8% Orange fan 287 908 Orange France 0,07% Orange Tunisie 304 540 +13%* 9,1% Orange Dominicana 0,11% Tunisia Orange France 288 764 +7%* Orange Polska 0,15% 8,9% Orange Polska 372 383 +8%* 6,1% 7,7% United Kingdom United States France source: socialbakers *dec 2011 vs nov 2011 source: socialbakers dec 2011 source: facebook dec 2011 brands pages international telco pages french telco pages fan base fan base fan base & engagement rate & engagement rate & engagement rate engagement rate engagement rate engagement rateOrange Corporate 132 526 0,07% Orange 132 526 0,07% Orange 132 526 0,07% BNP Paribas 135 039 0,04% DT AG 19 146 0,40% B&You 38 932 0,19% Air France 594 106 0,09% Telmex 39 523 0,06% Sosh 107 476 0,09% Microsoft 1 034 562 0,07% O2 UK 338 050 0,12% Bouygues 138 290 0,07% Amex 2 350 037 0,06% AT&T 1 826 620 0,01% Orange FR 304 540 0,07%Orange Worldwide 2 904 617 Verizon 2 018 663 0,02% SFR 585 880 0,07% source: socialbakers dec 2011 source: socialbakers dec 2011 source: socialbakers dec 2011 some rights reserved - cc 2011 orange.com
  • 3. Social Media & search with Tweetreach request : «#leweb and orange» 1158 tweets total people reached* with the search @replies repartition of tweet type «#leweb and orange» : 943 722 top 5 twitterers over 599 based on the impressions** 5% 599 tweeterers @orange 290 207 people reached @WeBlogtheWorld 239 742 people reached *reach is the total number of unique 42% Twitter users who received tweets retweets @camj59 239 652 people reached **each receipt of a tweet is called an impression @francetvdirect 131 309 people reached 53% regular tweets @lesanto 117 757 people reached source: Tweetreach dec 2011 @orange Twitter international telco blog live orange Twitter progression @orange : Klout evolution http://live.orange.com December 7th +18% #leweb 866 vs nov 11 visits 900 #1 USA ATT 69 -15000 116 486 followers 600 O2 20 dec 4401 followers #2 UK 61 119 followers 67 -2 300 visits/day 30 nov 3877 #3 FRA Orange 59 = Nov-1 Nov-5 Nov-10 Nov-254000 followers 4 649 followers 0 01-déc 05-déc 10-déc 15-déc 20-déc 25-déc 30-déc 10 nov 3287 #4 FRA SFR_Groupe 51 +6 followers 4 427 followers 361 tweets3000 #5 UK Vodafone_Group 27 -4 25 coms 46 articles 01-nov 05-nov 10-nov 15-nov 20-nov 25-nov 30-nov 05-déc 10-déc 15-déc 20-déc 25-déc 30-déc 9 358 followers 98 sharessource: Twitter Counter dec 2011 source: Klout dec 2011 source: Google Analytics dec 2011 some rights reserved - cc 2011 orange.com
  • 4. Social Media glossary engagement Klout TweetReach TwitterCounter rate Measures the interactions Measures influence from Measures how your Provides the followers (likes and comments) social networks with your the messages impact the Twitter evolution from one account compared to total posts and true reach to your people conversation about the brand fans or product http://www.socialbakers.com http://klout.com/home http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2011 orange.com

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