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[En] enterprise social media in 2012

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This is the slide deck for my pitch tomorrow at the ESG business school in Paris. This will be my 6th year this year and therefore it's a good time to look at the past and review my predictions for ...

This is the slide deck for my pitch tomorrow at the ESG business school in Paris. This will be my 6th year this year and therefore it's a good time to look at the past and review my predictions for the (near) future.

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  • the two main publications I took part in this year, but there are many more.I am Director, Web, Digital & Social Media at Orange, I have a 16-year experience in Web matters, working in e-commerce, software as a service, web communications, corporate websites and social media. I have
  • There will be six parts in this presentation:first, there will be some general thoughts about measuring return and on whatsecond, I will describe the environment in terms of tools which are made available to managers who want to measure things and social mediathird, I will delve deeper into what I call our own a which is return on engagementfourth, we will focus on how to measure ROE is a number of examples taken from real life, including our very own dahboard at Orangefifth, the conclusion of this presentation, with an emphasis on the limitations and the hindsight which we have to give to this particular issue of return on investment in social media.
  • yet, there is more than one way of measuring return on investment…The first way is to measure how much you sell by using social media. This is always the example which is quoted. Usually it ends up with a great story about Dell, and strangely enough there are a few other examples for this. To be honest with you, not only do I take part in many of these events not just in Europe but also in the United States and the United Kingdom, but I’m also part of social media.org in the US and media aces, of which I am the president and founder, in France. So, I’ll had many in opportunity to talk to my peers about the subject of how much itself or social media and, the good stories have been few and far between. Let us be clear. I sold with social media. At least once, and I’m not even counting the consulting engagements either for my personal blogs on my professional blocks, a vote for me or for our consultants of orange. I’ve even seen an example at an equipment manufacturer in the Telecom locations industry in which somebody sold $170,000 deal with a tweet. yet, selling $170,000 in a multibillion companies is not really cutting the mustard.therefore I think that this kind of examples is counter-productive.Therefore, I would rather focus on the third item on the right. That is to say how much you save using social media, namely with regard to the production of user generated content. Besides, user generated content is usually more engaging than page content. And God knows we spent loads of money in big companies and small companies alike on content. Not just be to see companies, but mostly beta big companies. And this is normal! Because, Brian content generation is becoming a staple of marketing. This is the gist of what is going to enable you to sell afterwards, do lead generation and close. in business to consumer, content is king. This is how you make your website engaging, this is how you bring people to your pages, and therefore this is how you sell. And of demonstration if you have no content, I all you have is an e-commerce website, you will end up or because you will never get people to get to this website first unless you pay for them. Such economies of scale which can be managed through the use of social media in the production of user generated content can be staggering. An orange business services I was reckoning that year in year out, through the use of user generated content in our blogs out WebTV, we were actually saving approximately e5-e700,000 per annum. As a consequence, we could prove ROI through this.But more importantly, what’s is usually advertised by social media gurus and evangelists, is the part of engagement and social media. If the actual power of view to be able to engage with customers employees and partners online and do things together. Going away from the traditional way of doing marketing from the top down and therefore engaging in discussions forums procreation you name it. How do you measure this? This is what we are going to see in this presentation.
  • - Avant cet écran un bouton sur une appli Facebook 1er écran, puis celui là, ça calculeRécupération des activités quanti sur FB depuis tes activités (77 likes etc.)=> reco d’un forfait => bcp d’appels et bcp de SMS etc.PRE-CommercePas pu mesurer directementIntéressant : pas les chiffres mais la méthode (=/= pub)

[En] enterprise social media in 2012 [En] enterprise social media in 2012 Presentation Transcript

  • enterprise social mediamba ebusiness - ESGParis, July 17th, 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • creative commons notice get the final version from http://bit.ly/yannspresos or by scanning the QR code > This work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/ by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. > You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • my personal research online> http://visionarymarketing.com> http://visionarymarketing.wordpress.comsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 3
  • 2 main publications in 2011 English adapation on-going http://precommerce.com http://amonboss.comsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 4
  • http://orange.com/ some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 5
  • some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 6
  • some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 7
  • agendatentative version (July 2012) @orange > introduction @ygourven > 1. history > 2. social media strategy? > 3. tips for social media organisation > 4. about ROI > 5. social media dashboardsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 8
  • what about social media now?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 9
  • “twitterweilergate”some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 10
  • 119 years!some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 11
  • web 2.0 beginnings some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 12picture: microsoft gallery
  • one fine day … in 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 13
  • may 18, 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 14
  • unless…some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 15
  • Broadstuff‟s bubbleometersome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 16
  • 8 years later … > what has changed?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 17
  • how it all started> coined web 2.0 concept> web 2.0 summit (2004)> founding article at oreilly.net> http://oran.ge/oreilly20some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 18
  • web 2.0 in a few words collaboration UGC thin client rss syndicationsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 19
  • by then … a varied landscapesome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 20
  • so …some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 21
  • 1. what has happened to web 2.0?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 22
  • 2. Landscape evolution (1) ? 2004-08 2009 2010-11 2012 …some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 23
  • 2. Landscape evolution (2)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 24
  • regional differences are key (2006 …) europe * NAM * 1/4 of subscribers asia-pac * 1/3 of subscriberssources:http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.phpLe Monde, Datamonitor – 2008 http://medias.lemonde.fr/mmpub/edt/ill/2008/01/14/h_4_RESEAUX+X1I1.gif* numbers meaning millions of hours spent by month as of Aug 2007 25 some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 25
  • regional differences are key (… 2009 …)http://www.nicolaskerebel.com/non-classe/world_map_of_social_networks/Vincenzo Costenza some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 26 26
  • regional differences shrinking (dec 2010)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 27 27
  • june 2011some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 28
  • december 2011some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 29
  • who is using social media?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 30
  • facebook (cc FaberNovel)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 31
  • b2b social networks LinkedIn vs Viadeosource: Comscore/Capital some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 32
  • june 2012 focus narrowing strategic focus nov 2010 30m nov 2010 80m jun 2012 45m dec 2011 130m facebooknov 2010 600mjun 2012 900m linkedIn jun 2012 150m viadeo Xing 900 million members 150 million members 45 million members 11.7 million members 24 million Fr 3 million Fr (2011) 5 million Fr (fin 2011) (of which 6.4 m ghosts) Germany: 2003 USA: 2004 USA: 2002 France: 2002 (née Open BC) stretegic focus narrowing to 50 languages exists in French Français / Anglais Germany/Aus/Ch consumers, entertainment, contests b2b b2b b2b average user 41 years old german-speaking 80% outside US expansion in Russai / China usesrs only 60% outside US source: Karalys, Socialbakers, AIM Group, Orange & Wikipedia some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 33
  • source: Comscore/Capital (2011) b2b user profile some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 34
  • user comparison > 35 ans = 64%source: JDNet (2011) > 35 ans = 64% some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 35
  • source: factodesign twitter vs flickr (7/12/2011) flickr twitter some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 36
  • source: factodesign twitter vs flickr (7/12/2011) flickr twitter some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 37
  • Twitter status(France/ROW) 2012Japan, France, South Korea,Australia, and Pakistan• Twitter is the 15th most popular site in Japan, France, South Korea, Australia, and Pakistan based on a combination of average daily visitors and pageviews.• 2.6% of the Twitter users come from France and they generate 2.3% of the pageviews on Twitter http://www.appappeal.com/maps/twitter/some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 38
  • the way one (too often) sees it picture: microsoft gallerysome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 39
  • the way I see it means different things depending on contextsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 40
  • there is more to it than just one tool Orange.com webste generator live Orange blog Streamlike Visits : 11 million 4 sites : Visits : 53 447 in 300 new videos wholesalesolutions half a year Pages viewed : 20,5 livre audio 60 000 players million vidéos brand Pages seen : 83074 loaded notre démarche RSE Orange Facebook Twitter GooglePlus Timeline facebook.com/orange @orange orange.com/gplus timeline.orange.com appox. 220, 000 likers approx. 12,000 followers Orange in 860 circles 74 accounts approx. 350,000 followers some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 41
  • 3. the scene changes (Jeremiah Owyang) 42
  • Cluetrain Theses (Original)1. Markets are conversations.2. Markets consist of human beings, not demographic sectors.3. Conversations among human beings sound human. They are conducted in a human voice. 43
  • Cluetrain Theses (Updated for 2012)1. Markets are conversations conversational ads2. Markets consist of human beings, brand pages, not demographic sectors. and social graph targeting3. Conversations among human beings sound human. They are conducted in a human voice. Analyzed by social performance analytics 44
  • 5. 10 major trends in Corporate Social Media Management1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions http://oran.ge/10smtrend s9. proliferation of platforms10. the new bubble @orange @ygourvensome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 45
  • 1. history> how it all startedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • it‟s here for realbut maybe not really new some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 47
  • 15 golden rules for Web 2.0some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 48
  • beginningssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 49
  • structuring the initiative effort STRUCTURE 3 industrialise spread the word professionalise DEVELOP 2 initial results prove efficiency TRIGGER convince and grow 1 evaluate relevance measure opportunity buy-in resultsYou are allowed to use one or all the slides/images contained within this presentationprovided you quote the author and the source of this information http://media-aces.org some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 50
  • four phases that we have been (are) going through industrialising respondingunderstanding scaling some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 51
  • 2. social media strategy?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • is there such a thing as a social media strategy?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 53
  • does social media works with “messages”?> are “human conversations based on “messages” picture: microsoft gallerysome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 54
  • wom principles (Andy Sernovitz)1. be interesting (do something special)2. make it easy3. make people happy4. earn trust and respectsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 55
  • 1. be interesting (do something special) the famous 7” pastrami sandwichsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 56
  • word of mouth marketing principlessome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 57
  • question 1: who does social CRM?4 types of brands (Synthesio) under the radar functional preferred sensitive either it works or fix heath, safety, characteristics little or no buzz it! conversations children community do something management nurture tactics different (forums/social community (ies) reassure media)Hervé Kabla & Yann Gourvennec : Social Media Taught to my boss, 2011 some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 58
  • astrosurfing> fake blogs> fake comments> fake content> fake employees> spam & intrusion> infiltration> paying bloggers …> etc. disclosure: http://socialmedia.org/disclosuresome rights reserved - cc- Yann A Gourvennec - Orange 59
  • 3. tips for organising social media teams in large organisations> Yann A. Gourvennec> Figaro Digital> London, Nov 23, 2011some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • 61 • Organizational Models source : Jeremiah Owyang Centralized Distributed Coordinated Multiple Hub Holistic and Spoke© 2010 Altimeter Group
  • www.orange.com/smg some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 62
  • 2. the worldwide facebook hubsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 63
  • www.timeline.orange.comsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 64
  • 4. about ROIsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • a famous ROI example > RUDOLF 1858 – 1913some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • another example source: http://www.computing.co.uk/ctg/news/2024715/atos-aims-abolish-internal-email-2014 Some rights reserved by sualk61some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 67
  • several ways of measuring return … sell engage save all of the abovesome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 68
  • which platform?> business cases> over several years> different countries> beyond traditional engagement> apart from traditional advertisingsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 69
  • business cases from various countries1. Orange Switzerland: Orange me scanner (since 2011)2. Orange UK & France*: Social CRM through Twitter & Facebook (since 2010)3. Orange Group: live blogging in Cannes (2012)4. Orange Group + France: Pinterest (2012)5. Orange Group + Orange Business: Slideshare (since 2011)6. Orange Business Services : live event tweeting / reach (since 2009)7. socialisation of Orange.com (2012)8. Orange Spain: Couponing campaign through Facebook9. Orange Business France: (video) 3 minutes for Internet security10. Orange Group: Group url shortener (2012)11. Orange France „mayor of the week‟ campaign (06/2012) * social CRM spans more than 2 countriessome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 70
  • 1. Orange CH: “Orange me” scanner2011idea> help Facebook users/clients use FB data to tailor phone subscription> provide tips on offers / content etc.> based on profile pages and data> PRE-commerceresults> 20 k views on tab (for this application) over 15 k likes (+144% compared to October)> 2810 feedbacks on NewsFeed (+80% compared to October)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 71
  • 2. Orange helpers in UK and France> since 2011> dedicated teams - UK: approx. 30 - Fr: approx. 50> facebook application (FR) page (UK)> moderation in place - 7/7 and18/24*> work on forums, twitter and facebook> process-driven> extensions - Tunisia (live soon) - Jordan (summer 2012) - Poland - Egypt - Romania * on corporate pagessome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 72
  • 3. live Orange blogCannes film festival project - 6 guest bloggers - 350 articles in 4 languages - 12,500 visits (2 weeks) - 1,500+ from Twitter- 10 online debates – (newsring.fr)- opinions, films, actors, trends …- 1,000+ votes- 60+ users contributed comments - blogger linking - live Orange blog added to blogrolls - 70% of blog postssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 73
  • 3. Cannes film festival project benefit ~ €40k- €80k ~ €19 – 47k ~ €13k FREE DISPLAY 95 POSTS > 5 banners x 5 blogs for 1 month > ~ €200-500€ per post > CPM: €0.30 > (3000 impressions/blog/day) x 5 blogs~ € 2,5kSOCIAL MEDIA OUTREACHTwitter, Facebook, Google+, Pinterest, Linkedin, Dailymotion ~ € 1.5k> ~ € 500€ per blog UGC MULTIMEDIA > 1 Orange beach video ~ € 0.5k > 6 photo slideshows (€1k) ~ € 7- 15k LIVE ORANGE BLOG FROM 800 TO 1500 7 new bloggers recruited and enhanced image of DAILY UNIQUES FOR 3 WEEKS Orange amongst French Film blogosphere > +700 DU x 21 days= +14,700 > 14,700 x (€05-€1 CPC) on-going partnership with Skyblog for the int‟l fantasy film festival in Gerardmer +1,200 Twitter followers Twitter 1st referrer amongst social free publicity for Orange Cinema networks : 65% of visits UK visitors in 2nd place +3000 Facebook fans Facebook (+1%) impact +2% recurring visitors contenus réutilisés sur orange.com + les réseaux sociaux some rights reserved - cc 2012 - orange.com Lin Fb, Tw, G+, Pin, Dai, Ins, - Yann A. Gourvennec 74
  • 4. live.orange.com on Pinterestsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 75
  • 4. live.orange.com on Pinterest> one “board” per blog category> one “pin” per post in each category> e.g. Cannes Film Festival boardsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 76
  • 4. Orange on Pinterest> followers “repin”> e.g. “Orange Rockcorps” pinterest users usually repin music-related pinssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 77
  • 5. Orange and Orange Business on slidesharesome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 78
  • 5. slideshare analyticssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 79
  • 6. Orange Business Live tweetingsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 80
  • where content comes from … wall blog 1% 3% 0% TWITTER* 2010 2011 Growth Bloggers 11 13 +2 Contributors 47 262 457% microblog Tweets 264 1397 429% 96% People 40 503 191 501 373% reached Impressions 431 943 3 576 246 728% served • 20 articles • 200 photos • 8 videos http://bit.ly/recapoblsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 81
  • 6. global span> 3 nationalities generating live content (French, UK, USA)> 41 countries visited digital content platform> 10 countries engaged with Twitter contentsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 82
  • 6. measuring the reachnote: the value isn’t in Twittersome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 83
  • 7. socialisation of Orange.com websiteand its ancillary Website factory> dynamic feedssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 84
  • 7. socialisation of Orange.com websiteand its ancillary Website factory> in-text sharing > beyond static badgessome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 85
  • 7. socialisation of Orange.com websiteand its ancillary Website factory „follow us‟ menusome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 86
  • 7. socialisation ofOrange.com websiteand its ancillaryWebsite factoryOrange inside (mock-up)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 87
  • 8. Spain: facebook coupon campaign generates 145K€ 5189 new likers 1237 coupons 406 new clients through eshop 406X30X12 ~ € 145k*406 clients x 30 euros ARPU x 12 months some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 88
  • 9. video training/teaching/evangelisationhttp://orange-business.tv> [Fr] 5 minutes with Pr. Audenard http://bit.ly/5minaudenard> [Fr] social engineering in social networks - part 1 / part 2 / part 3 / part 4some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 89
  • 10. oran.ge url shortener for the Orange groupsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • 10. why shorten URLs?> sharing web/intranet links/resources http://orange.com/en_EN/networks/ = http://bit.ly/vnQFBO = http://oran.ge/vnQFBO = http://oran.ge/nworange (personalised short url)> improve sharing and circulation of information in social media & elsewhere live.orange.com blog linkhttp://t.co/wSinDgy can be turned into http://oran.ge/testsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 91
  • 10. go to http://bit.ly and paste any Orange URL into the boxsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 92
  • 10. click the “shorten” button to the right of the box and voila…some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 93
  • 10. personalised Oran.ge pagehttp://orange.com/urlsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 94
  • 10. statistics (1)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 95
  • 10. statistics (2) e.g. registered domain names details (links/clicks/url details) e.g. 7WuOc5 (http://bit.ly/ 7WuOc5) “welcome to orange.com”some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 96
  • Orange France: using Foursquare to attract shoppers> „mayor of the week‟ campaign by S.Cassan – Orange France 24/06/12some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • 11. France: attracting digital savvy 18-30 year-old into our verylarge stores with Foursquare vidéo http://dai.ly/KXfgW7 (video)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 98
  • a niche of hyperactive users• week 1(Mon-Sat) : 500 check-ins over 14 stores • 80 on the Champs Elysées flagship store• 60 „mayors‟ elected• mayor status changed hands everyday in 6 participating stores• approx. 100 shares on Facebook and Twittersome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 99
  • our happy week 1 “mayors”some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 100
  • what social media platform for what message?> 3. proposed tool mappingsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • trivia, quizzes, enter tainment, contests, , what tool for what purpose? in-depth content, gamificatio n, CRM coupons, exclusive trivia, quizzes, enter offers, serious tainment, contests, gaming gamification, CRM twitter coupons, exclusive hard selling offers, serious gaming links to contentt, Q&A, linkin g via hard selling, in- groups, networking, depth contentfacebook partnerships lead generation content, content trivia, infographics events, live hard selling keynotes linkedin blogging link-baiting lead generation lead (consulting or generation similar) (B2B) hard selling,, Corporate content hard sellingwordpress slideshare some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 102
  • tentative mapping of social media toolspersonal & European view fun ? (SEO?) niche universal (corporate & b2b) in-depthsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 103
  • 5. social media dashboardsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  • Orange social media dashboards on slidesharesome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 105
  • 5. slideshare analyticssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 106
  • thank yousome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 107
  • interact with us online@orange http://www.facebook.com/orange http://slideshare.net/orangehttp://live.orange.com some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 108