social media and b2b: how to build outstanding advocacy. This is my presentation at the Likeminds 2010 conference in Exeter, Devon. My presentation aimed at bringing hindsight, which is useful in those times when social media is coming of age 6 years later (and a change of names)
so now it’s both a lot easier and a lot harder because of all the misunderstandings surrounding Social Media. Yet, when all the red herrings have been discarded, Social Media is a very powerful tool (repeat: a tool, not a strategy) which makes it possible for a brand like Orange Business Services to develop Brand Advocacy online and ... offline too.