b2b marketing on digital steroids

b2b marketing on digital steroids why big logos need social media

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my personal research online… since 1995

http://visionarymarketing.com

http://visionary.wordpress.com

a French Web 2.0 website

my role at Orange Business Services http://orange-business.com/

how solution selling applies to the Web now you tell me, i realise I have a problem i know i have a problem i know i need this to solve my problem

http://geekandpoke.typepad.com/

accountability : impact on the marketing landscape

it’s here for real but maybe not really new

the end of thought leadership (as we knew it) http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm

the ecosystem TYPICAL B2B ECOSYSTEM NEWS OPINION LEADERS OTHER SECTORS CONSULTANT PARTNER ENTERPRISE X RSS FEEDS WEB ENTERPRISE OTHER REGIONS ADMIN CONTRACTORS BUYER LEGAL BUSINESS UNIT CLIENT TEAM FINANCIAL CONTROLER CONSULTANTS OTHER BUSINESS UNITS ENTERPRISE Y CONSULTANCY VENDOR VENDOR

15 golden rules for web 2.0

for a big logo, it’s more about culture than technology

need to be prepared to withstand suggestions, critique, and even possibly destruction in a totally transparent manner

risks 2.0? the Kryptonite blogstorm

what response to public information posted about your brand , products/services , company performance …?

blogs usenet multi- media portals online news forums news feeds wikis reputation management

interactivity matrix wikis + interactivity - - + e-commerce online discussions Information driven Internet presence mash ups aggregators ideagoras closed UG shared online space closed UG extranets - needs facilitation - contents to be generated prior to opening the wiki - user expertise required build content collectivelly + very interactive open to all/ unstructured. Can be monitored. Best suited for consumer or support Co. Marketing / expert facilitation ++++ job in itself online discussions : co_market / design + interactive/ - facilitation+++ - initial content required easy to setup no risk - a must in services