About James Wisdom is the 2nd Vice President, Integrated Marketing at Aflac, the top provider of voluntary and guaranteed-renewable insurance in the United States. He reports to Aflac’s Chief Marketing Officer and is responsible for developing and implementing innovative integrated marketing initiatives that engage current and prospective customers across the B2B, B2C and Recruiting spectrum.
Since joining Aflac, James has led numerous key initiatives. He developed the strategy for the redesign and re-launch of Aflac.com, in tandem with Aflac’s online measurement, analysis, and testing and optimization practice. These efforts had a significant impact on the business and earned him two Web..